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Big Data consumer analytics and the transformation of marketing

Journal of business research, 2016-02, Vol.69 (2), p.897-904

2016

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Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

Social marketing quarterly, 2016-03, Vol.22 (1), p.34-53

Fukawa, Nobuyuki

2016

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Dynamic capability and open-source strategy in the age of digital transformation

Journal of open innovation, 2021-09, Vol.7 (3), p.1-16, Article 175

2021

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Enhancing innovation via the digital twin

The Journal of product innovation management, 2023-07, Vol.40 (4), p.391-406

2023

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The Role of Affect in Personal Selling and Sales Management

The Journal of personal selling & sales management, 2013, Vol.33 (1), p.7-24

2013

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Robots on Blockchain: Emergence of Robotic Service Organizations

Journal of service management research, 2020, Vol.4 (1), p.9-20

Fukawa, Nobuyuki

2020

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Perceived Reasonableness and Morals in Service Encounters

Journal of business ethics, 2014-12, Vol.125 (3), p.381-400

2014

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Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements

Industrial marketing management, 2015-07, Vol.48, p.111-120

2015

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Pattern selection in the Schnakenberg equations: From normal to anomalous diffusion

Numerical methods for partial differential equations, 2022-11, Vol.38 (6), p.1843-1860

2022

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A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference: SUPRALIMINAL PRIMES AND THE FLUENCY HEURISTIC

Psychology & marketing, 2015-11, Vol.32 (11), p.1061-1078

2015

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Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation

Journal of open innovation, 2021-09, Vol.7 (3), p.175

2021

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Robots in retail: Rolling out the Whiz

AMS review, 2022-12, Vol.12 (3-4), p.238-244

2022

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A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Psychology & marketing, 2015-11, Vol.32 (11), p.1061-1078

2015

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Pepper, just show me the way! How robotic shopping assistants should look and act

Journal of consumer behaviour, 2024-05, Vol.23 (3), p.1329-1356

2024

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An analysis of B2B ingredient co-branding relationships

Industrial marketing management, 2008-11, Vol.37 (8), p.940-952

2008

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Value Creation and Disruptive Innovation by Robots: An Abstract

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, 2023, p.341-342

2023

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The Effect of Supraliminal Goal Primes on Brand Preference: The Mediating Roles of Implicit and Explicit Attitudes

Fukawa, Nobuyuki

2010

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Understanding the Effect of Perceived Reasonableness on Customer Satisfaction in Relation to Moral Identity: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value, 2018, p.285-285

2018

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Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Journal of advertising, 2008-12, Vol.37 (4), p.131-150

2008

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The Concept of "Imaginative Intensity" in Advertising

Journal of advertising, 2008-01, Vol.37 (4), p.144-149

2008

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UNDERSTANDING B2C BRAND ALLIANCES BETWEEN MANUFACTURERS AND SUPPLIERS

Marketing management journal, 2008-10, Vol.18 (2), p.32-46

2008

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Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020, p.129-130

2020

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UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Global Fashion Management Conference, 2018-07, Vol.2018, p.690-690

2018

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Understanding B2B Relationships Between an Open-Source Firm and Application Developers: Sharing Profits from Applications and In-Application Advertisements

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, p.459-459

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Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020, p.55-56

2020

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Big Data consumer analytics and the transformation of marketing

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

Dynamic capability and open-source strategy in the age of digital transformation

Enhancing innovation via the digital twin

The Role of Affect in Personal Selling and Sales Management

Robots on Blockchain: Emergence of Robotic Service Organizations

Perceived Reasonableness and Morals in Service Encounters

Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements

Pattern selection in the Schnakenberg equations: From normal to anomalous diffusion

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference: SUPRALIMINAL PRIMES AND THE FLUENCY HEURISTIC

Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation

Robots in retail: Rolling out the Whiz

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Pepper, just show me the way! How robotic shopping assistants should look and act

An analysis of B2B ingredient co-branding relationships

Value Creation and Disruptive Innovation by Robots: An Abstract

The Effect of Supraliminal Goal Primes on Brand Preference: The Mediating Roles of Implicit and Explicit Attitudes

Understanding the Effect of Perceived Reasonableness on Customer Satisfaction in Relation to Moral Identity: An Abstract

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

The Concept of "Imaginative Intensity" in Advertising

UNDERSTANDING B2C BRAND ALLIANCES BETWEEN MANUFACTURERS AND SUPPLIERS

Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Understanding B2B Relationships Between an Open-Source Firm and Application Developers: Sharing Profits from Applications and In-Application Advertisements

Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract

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