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How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

International journal of research in marketing, 2014-06, Vol.31 (2), p.178-191

2014

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The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products

Journal of the Association for Consumer Research, 2016-10, Vol.1 (4), p.540-554

2016

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L’évaluation interne : un atout dans le secteur de la petite enfance

Métiers de la Petite Enfance, 2015-02, Vol.21 (218), p.22-23

2015

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"MY VOTE FOR MY MAILMAN": APPEALS TO RECIPROCITY IN COMMUNICATION CAMPAIGNS

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 2013-07, Vol.65 (3), p.248

2013

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“My Vote for My Mailman”: Appeals to Reciprocity in Communication Campaigns

Schmalenbach business review, 2013-07, Vol.65 (3), p.248-269

2013

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The Effects of Cause-Related Marketing Campaign Characteristics

Marketing (Munich), 2010, Vol.32 (JRM 2), p.145-157

Fries, Anne J.

2010

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Konsumentenbezogene Wirkungen von Cause-Related Brands

Markendifferenzierung, 2011, p.179-196

2011

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Power and Donation: Does Perceived Power Decrease Or Increase Charitable Contribution?

Advances in Consumer Research, 2008, Vol.35, p.1

2008

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How Much to Give and How to Frame It?: Donation Size and Donation Framing in Cause-Related Marketing

Advances in Consumer Research, 2011, Vol.39, p.664

2011

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Corporate Responsibility (CR) in Nordrhein-Westfalen – Eine Bestandsaufnahme des CR-Managements nordrhein-westfälischer Unternehmen

CSR in Nordrhein-Westfalen, 2017, p.57-73

2017

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CRI Corporate Responsibility Index 2013 Erfolgsfaktoren unternehmerischer Verantwortung

Corporate Social Responsibility, 2015, p.359-380

2015

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The regional ethical committees. Responsibilities and challenges

Ugeskrift for læger, 2004-06, Vol.166 (24), p.2341

2004

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Who are you?: Self presentation and identity on the Internet

Fries, Beverly Anne Jordan

2010

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Who are you?: Self presentation and identity on the Internet

Fries, Beverly Anne Jordan

2008

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Comparison of the distribution and phenology of Arctic Mountain plants between the early 20th and 21st centuries

Global change biology, 2021-10, Vol.27 (20), p.5070-5083

2021

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Multicenter Clinical and Molecular Epidemiological Analysis of Bacteremia Due to Carbapenem-Resistant Enterobacteriaceae (CRE) in the CRE Epicenter of the United States

Antimicrobial agents and chemotherapy, 2017-04, Vol.61 (4)

2017

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A factor XIIa inhibitory antibody provides thromboprotection in extracorporeal circulation without increasing bleeding risk

Science translational medicine, 2014-02, Vol.6 (222), p.222ra17

2014

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A Hemodynamically Significant Patent Ductus Arteriosus Does Not Affect Cerebral or Renal Tissue Oxygenation in Preterm Infants

Neonatology (Basel, Switzerland), 2016-01, Vol.110 (2), p.141-147

2016

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Management of severe peri-operative bleeding: Guidelines from the European Society of Anaesthesiology and Intensive Care: Second update 2022

European journal of anaesthesiology, 2023-04, Vol.40 (4), p.226-304

2023

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Ulcerating mass on the upper eyelid as manifestation of a primary CD30+T-cell lymphoproliferative disease

Die Ophthalmologie, 2023-08, Vol.120 (8), p.847-850

2023

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Treatment-refractory epiphora after dacryocystorhinostomy-role of imaging and histopathology

Die Ophthalmologie, 2023-05, Vol.120 (5), p.548-551

2023

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Erratum zu: Therapierefraktäre Epiphora nach Dakryozystorhinostomie – Stellenwert von Bildgebung und Histopathologie

Die Ophthalmologie, 2023-01, Vol.120 (S1), p.68-68

2023

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A longitudinal analysis of the reciprocal relationship between academic procrastination, study satisfaction, and dropout intentions in higher education

European journal of psychology of education, 2022-12, Vol.37 (4), p.1141-1164

2022

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The intraindividual co-occurrence of anxiety and hope in procrastination episodes during exam preparations: An experience sampling study

Learning and individual differences, 2021-05, Vol.88, p.102013, Article 102013

2021

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Therapierefraktäre Epiphora nach Dakryozystorhinostomie – Stellenwert von Bildgebung und Histopathologie

Die Ophthalmologie, 2023-05, Vol.120 (5), p.548-551

2023

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How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products

L’évaluation interne : un atout dans le secteur de la petite enfance

"MY VOTE FOR MY MAILMAN": APPEALS TO RECIPROCITY IN COMMUNICATION CAMPAIGNS

“My Vote for My Mailman”: Appeals to Reciprocity in Communication Campaigns

The Effects of Cause-Related Marketing Campaign Characteristics

Konsumentenbezogene Wirkungen von Cause-Related Brands

Power and Donation: Does Perceived Power Decrease Or Increase Charitable Contribution?

How Much to Give and How to Frame It?: Donation Size and Donation Framing in Cause-Related Marketing

Corporate Responsibility (CR) in Nordrhein-Westfalen – Eine Bestandsaufnahme des CR-Managements nordrhein-westfälischer Unternehmen

CRI Corporate Responsibility Index 2013 Erfolgsfaktoren unternehmerischer Verantwortung

The regional ethical committees. Responsibilities and challenges

Who are you?: Self presentation and identity on the Internet

Who are you?: Self presentation and identity on the Internet

Comparison of the distribution and phenology of Arctic Mountain plants between the early 20th and 21st centuries

Multicenter Clinical and Molecular Epidemiological Analysis of Bacteremia Due to Carbapenem-Resistant Enterobacteriaceae (CRE) in the CRE Epicenter of the United States

A factor XIIa inhibitory antibody provides thromboprotection in extracorporeal circulation without increasing bleeding risk

A Hemodynamically Significant Patent Ductus Arteriosus Does Not Affect Cerebral or Renal Tissue Oxygenation in Preterm Infants

Management of severe peri-operative bleeding: Guidelines from the European Society of Anaesthesiology and Intensive Care: Second update 2022

Ulcerating mass on the upper eyelid as manifestation of a primary CD30+T-cell lymphoproliferative disease

Treatment-refractory epiphora after dacryocystorhinostomy-role of imaging and histopathology

Erratum zu: Therapierefraktäre Epiphora nach Dakryozystorhinostomie – Stellenwert von Bildgebung und Histopathologie

A longitudinal analysis of the reciprocal relationship between academic procrastination, study satisfaction, and dropout intentions in higher education

The intraindividual co-occurrence of anxiety and hope in procrastination episodes during exam preparations: An experience sampling study

Therapierefraktäre Epiphora nach Dakryozystorhinostomie – Stellenwert von Bildgebung und Histopathologie

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