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The Routledge Handbook of Service Research Insights and Ideas

1st edition., 2020

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Celebrity influence on word of mouth: the interplay of power states and power expectations

Marketing letters, 2020-03, Vol.31 (1), p.105-120

2020

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Examining the outcomes of influencer activism

Journal of business research, 2023-01, Vol.154, p.113336, Article 113336

2023

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Grocery Shopping before, during and after the Pandemic: A Qualitative Study

Family and consumer sciences research journal, 2022-09, Vol.51 (1), p.35-50

2022

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Exploring the use of managerial intuition in retail site selection

The Service industries journal, 2016-04, Vol.36 (5-6), p.183-199

Fowler, Kendra

2016

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Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

Journal of advertising, 2021-09, Vol.50 (4), p.441-460

2021

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Changes in Grocery Shopping Attitudes and Behaviors

Journal of family and consumer sciences, 2023-09, Vol.115 (3), p.39-40

2023

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How social media influencer collaborations are perceived by consumers

Psychology & marketing, 2024-01, Vol.41 (1), p.168-183

2024

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Influencer marketing: a scoping review and a look ahead

Journal of marketing management, 2023-07, Vol.39 (11-12), p.933-964

2023

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A content analysis of male roles in television advertising: Do traditional roles still hold?

Journal of marketing communications, 2015-09, Vol.21 (5), p.356-371

2015

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Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Journal of advertising, 2016-10, Vol.45 (4), p.377-390

2016

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Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Psychology & marketing, 2019-11, Vol.36 (11), p.1003-1013

2019

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Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Journal of retailing and consumer services, 2010-11, Vol.17 (6), p.492-500

2010

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Pay-what-you-want with charitable giving positively impacts retailers

The Journal of services marketing, 2019-07, Vol.33 (3), p.273-284

2019

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Business News as a Source of Information Literacy in Marketing

Marketing education review, 2017-05, Vol.27 (2), p.97-103

2017

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An Experiential Exercise in Service Environment Design

Journal of marketing education, 2012-08, Vol.34 (2), p.156-164

2012

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Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

Journal of marketing education, 2015-12, Vol.37 (3), p.181-189

2015

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ENHANCING STUDENTS' MARKETING INFORMATION LITERACY

Marketing education review, 2019-01, Vol.29 (1), p.52-64

2019

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A Two-Way Street: Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Advances in Consumer Research, 2014, Vol.42, p.814

2014

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Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

The Journal of consumer affairs, 2013-09, Vol.47 (3), p.564-587

2013

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More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers

Journal of promotion management, 2015-03, Vol.21 (2), p.208-223

2015

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Service environment, provider mood, and provider-customer interaction

Managing service quality, 2012-03, Vol.22 (2), p.165-183

2012

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Innovative service environments

The Routledge Handbook of Service Research Insights and Ideas, 2020, p.148-166

1, 2020

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An expansion of retail site selection theory: Incorporating managerial intuition and process quality

Fowler, Kendra

2011

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The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

Journal of financial services marketing, 2011-12, Vol.16 (3-4), p.195-209

2011

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The Routledge Handbook of Service Research Insights and Ideas

Celebrity influence on word of mouth: the interplay of power states and power expectations

Examining the outcomes of influencer activism

Grocery Shopping before, during and after the Pandemic: A Qualitative Study

Exploring the use of managerial intuition in retail site selection

Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

Changes in Grocery Shopping Attitudes and Behaviors

How social media influencer collaborations are perceived by consumers

Influencer marketing: a scoping review and a look ahead

A content analysis of male roles in television advertising: Do traditional roles still hold?

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Pay-what-you-want with charitable giving positively impacts retailers

Business News as a Source of Information Literacy in Marketing

An Experiential Exercise in Service Environment Design

Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

ENHANCING STUDENTS' MARKETING INFORMATION LITERACY

A Two-Way Street: Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers

Service environment, provider mood, and provider-customer interaction

Innovative service environments

An expansion of retail site selection theory: Incorporating managerial intuition and process quality

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

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