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Is billboard advertising beneficial for healthcare organizations? An investigation of efficacy and acceptability to patients
Journal of healthcare management, 2010-03, Vol.55 (2), p.81-96
2010
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The hub-and-spoke organization design: an avenue for serving patients well
BMC health services research, 2017-07, Vol.17 (Suppl 1), p.457-457, Article 457
2017
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Centers of excellence in healthcare institutions: what they are and how to assemble them
BMC health services research, 2017-07, Vol.17 (Suppl 1), p.425-425, Article 425
2017
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The hub-and-spoke organization design revisited: a lifeline for rural hospitals
BMC health services research, 2017-12, Vol.17 (Suppl 4), p.795-795, Article 795
2017
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Advertising in health and medicine: using mass media to communicate with patients
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.818-818, Article 818
2020
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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.922-922, Article 922
2018
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Formulating productive marketing communications strategy: a major health system's experience
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.926-926, Article 926
2018
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Integrated marketing communications: a strategic priority in health and medicine
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.825-825, Article 825
2020
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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.822-822, Article 822
2020
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Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions
BMC health services research, 2017-07, Vol.17 (Suppl 1), p.451-451, Article 451
2017
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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.821-821, Article 821
2020
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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.820-820, Article 820
2020
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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.823-823, Article 823
2020
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Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.824-824, Article 824
2020
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Marketing communications in health and medicine: perspectives from Willis-Knighton Health System
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.817-817, Article 817
2020
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Personal selling in health and medicine: using sales agents to engage audiences
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.819-819, Article 819
2020
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Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture
BMC health services research, 2020-09, Vol.20 (Suppl 1), p.826-826, Article 826
2020
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Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.929-929, Article 929
2018
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Driving brand equity in health services organizations: the need for an expanded view of branding
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.924-924, Article 924
2018
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Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations
BMC health services research, 2017-12, Vol.17 (Suppl 4), p.787-787, Article 787
2017
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Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations
BMC health services research, 2017-12, Vol.17 (Suppl 4), p.805-805, Article 805
2017
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Target marketing in the health services industry: the value of journeying off the beaten path
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.923-923, Article 923
2018
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Peering beyond the walls of healthcare institutions: a catalyst for innovation
BMC health services research, 2017-07, Vol.17 (Suppl 1), p.402-402, Article 402
2017
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Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.928-928, Article 928
2018
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Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty
BMC health services research, 2018-12, Vol.18 (Suppl 3), p.927-927, Article 927
2018
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