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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Journal of marketing, 2015-01, Vol.79 (1), p.64-82

2015

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Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Journal of marketing, 2017-01, Vol.81 (1), p.136-154

2017

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Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures

Journal of international business studies, 2009-06, Vol.40 (5), p.742-761

2009

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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.234-251

2011

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Effect of Service Transition Strategies on Firm Value

Journal of marketing, 2008-09, Vol.72 (5), p.1-14

2008

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The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Marketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.628-645

2011

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Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Journal of marketing, 2008-07, Vol.72 (4), p.90-104

Fang, Eric (Er)

2008

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Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Journal of marketing, 2014-07, Vol.78 (4), p.41-58

2014

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The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

Organization science (Providence, R.I.), 2011-01, Vol.22 (1), p.158-172

Fang, Eric (Er)

2011

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More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

MIS quarterly, 2020-12, Vol.44 (4), p.1651-1678

2020

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Group Marketing: Theory, Mechanisms, and Dynamics

Journal of marketing, 2017-07, Vol.81 (4), p.1-24

2017

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Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Journal of marketing research, 2015-06, Vol.52 (3), p.407-422

2015

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Understanding the Effects of Plural Marketing Structures on Alliance Performance

Journal of marketing research, 2016-08, Vol.53 (4), p.628-645

2016

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Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

International business review, 2013-02, Vol.22 (1), p.216-227

2013

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The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

Industrial marketing management, 2012-04, Vol.41 (3), p.469-480

2012

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An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds

Innovation (North Sydney), 2014-12, Vol.16 (3), p.323-342

2014

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Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

Journal of marketing, 2008-07, Vol.72 (4), p.90-104

Fang, Eric (Er)

2008

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User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Journal of retailing, 2015-09, Vol.91 (3), p.372-389

2015

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Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control

Journal of operations management, 2024-08

2024

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Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Production and operations management, 2024-04

2024

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The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms

Information systems research, 2021-12, Vol.32 (4), p.1412-1430

2021

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Online Relationship Formation

Journal of marketing, 2017-05, Vol.81 (3), p.21-40

2017

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Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Journal of marketing, 2024-03, Vol.88 (2), p.141-162

2024

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“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Journal of marketing, 2023-05, Vol.87 (3), p.451-471

2023

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Journal of marketing research, 2016-06, Vol.53 (3), p.319-337

2016

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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Effect of Service Transition Strategies on Firm Value

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

Group Marketing: Theory, Mechanisms, and Dynamics

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Understanding the Effects of Plural Marketing Structures on Alliance Performance

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms

Online Relationship Formation

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

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