UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Mythic Agency and Retail Conquest

Journal of retailing, 2012-06, Vol.88 (2), p.291-307

2012

Volltextzugriff (PDF)

What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

Journal of political marketing, 2009-07, Vol.8 (3), p.173-189

2009

Volltextzugriff (PDF)

Investigation of Factors Contributing to Consumer Brand Confusion

The Journal of consumer affairs, 1990-06, Vol.24 (1), p.170-189

1990

Volltextzugriff (PDF)

A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

Journal of political marketing, 2007-04, Vol.6 (1), p.69-97

2007

Volltextzugriff (PDF)

Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues

Journal of public policy & marketing, 1993-04, Vol.12 (1), p.106-119

1993

Volltextzugriff (PDF)

Family members' perceptions of adolescents' influence in family decision making

The Journal of consumer research, 1989-03, Vol.15 (4), p.482-491

1989

Volltextzugriff (PDF)

Consumer brand confusion: A conceptual framework

Psychology & marketing, 1992-03, Vol.9 (2), p.123-141

1992

Volltextzugriff (PDF)

Adolescents' influence in family purchase decisions: A socialization perspective

Journal of business research, 1989-03, Vol.18 (2), p.159-172

1989

Volltextzugriff (PDF)

Intergenerational Differences in Product Importance Perceptions: The Role of Societal Change

Journal of international consumer marketing, 1993-04, Vol.5 (2), p.21-37

1993

Volltextzugriff (PDF)

Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance

Journal of public policy & marketing, 1988-01, Vol.7 (1), p.127-137

1988

Volltextzugriff (PDF)

EVALUATING CROSS-NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH

International marketing review, 1988, Vol.5 (4), p.7-15

1988

Volltextzugriff (PDF)

The Filene’s Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Special Event

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference, 2015, p.321-326

2015

Volltextzugriff (PDF)

Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework

Proceedings of the 1996 Multicultural Marketing Conference, p.214-215

Volltextzugriff (PDF)

GRAMMATICAL ERRORS IN AD COPY: EFFECT ON ATTITUDE TOWARDS THE AD AND RECALL

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 2015, p.250-254

2015

Volltextzugriff (PDF)

Rethinking the Principles of Marketing Course: Focus on Exchange

Marketing education review, 1998-03, Vol.8 (1), p.47-57

1998

Volltextzugriff (PDF)

Consumer Brand Confusion: A Conceptual Framework: ABSTRACT

Psychology & marketing, 1992-03, Vol.9 (2), p.123

1992

Volltextzugriff (PDF)

EVALUATING CROSSNATIONAL SALES PROMOTION STRATEGY AN AUDIT APPROACH

International marketing review, 1988-04, Vol.5 (4), p.7-15

1988

Volltextzugriff (PDF)

Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement

Advances in consumer research, 1988-01, Vol.15, p.449

1988

Volltextzugriff (PDF)

"Children's Influence in Family Decisions and Consumer Socialization: A Reciprocal View"

Advances in consumer research, 1987-01, Vol.14, p.283

1987

Volltextzugriff (PDF)

Some Determinants Of The Use Of Advertising By Married Work

Journal of advertising research, 1989-10, Vol.29 (5), p.57

1989

Volltextzugriff (PDF)

"A Positivist's Reactions to a Naturalistic Inquiry Experience"

Advances in consumer research, 1987-01, Vol.14, p.362

1987

Volltextzugriff (PDF)

Selecting an Appropriate Standard of Comparison for Post-Purchase Evaluations

Advances in consumer research, 1989-01, Vol.16, p.502

1989

Volltextzugriff (PDF)

Temperature-dependent innate defense against the common cold virus limits viral replication at warm temperature in mouse airway cells

Proceedings of the National Academy of Sciences - PNAS, 2015-01, Vol.112 (3), p.827-832

2015

Volltextzugriff (PDF)

1 – 25 von 36

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(31)
Mit Volltextzugriff
(33)

Publikationsform

Artikel
(32)
Buchkapitel
(4)

Sprache

Englisch
(36)

Erscheinungsjahr

n.n

Thema

Science & Technology
(13)
Humans
(11)
Social Sciences
(11)
Life Sciences & Biomedicine
(10)
Business
(9)
Business & Economics
(9)
Marketing
(7)
Covid-19
(6)
Covid-19 - Virology
(6)
Consumer Behavior
(5)
Animals
(4)
Consumer Research
(4)
Consumers
(4)
Covid-19 - Immunology
(4)
Immunology
(4)
Mice
(4)
Microbiology
(4)
Sars-Cov-2
(4)
Severe Acute Respiratory Syndrome Coronavirus 2
(4)
Studies
(4)

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Mythic Agency and Retail Conquest

What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

Investigation of Factors Contributing to Consumer Brand Confusion

A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues

Family members' perceptions of adolescents' influence in family decision making

Consumer brand confusion: A conceptual framework

Adolescents' influence in family purchase decisions: A socialization perspective

Intergenerational Differences in Product Importance Perceptions: The Role of Societal Change

Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance

EVALUATING CROSS-NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH

The Filene’s Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Special Event

Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework

GRAMMATICAL ERRORS IN AD COPY: EFFECT ON ATTITUDE TOWARDS THE AD AND RECALL

Rethinking the Principles of Marketing Course: Focus on Exchange

Consumer Brand Confusion: A Conceptual Framework: ABSTRACT

EVALUATING CROSSNATIONAL SALES PROMOTION STRATEGY AN AUDIT APPROACH

Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement

"Children's Influence in Family Decisions and Consumer Socialization: A Reciprocal View"

Some Determinants Of The Use Of Advertising By Married Work

"A Positivist's Reactions to a Naturalistic Inquiry Experience"

Selecting an Appropriate Standard of Comparison for Post-Purchase Evaluations

Single-cell longitudinal analysis of SARS-CoV-2 infection in human airway epithelium identifies target cells, alterations in gene expression, and cell state changes

Coast-to-Coast Spread of SARS-CoV-2 during the Early Epidemic in the United States

Temperature-dependent innate defense against the common cold virus limits viral replication at warm temperature in mouse airway cells

Suchergebnisse filtern