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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Journal of advertising, 2021-01, Vol.50 (1), p.11-25

2021

Volltextzugriff (PDF)

The Routledge Handbook of Service Research Insights and Ideas

1st edition., 2020

Volltextzugriff (PDF)

Celebrity influence on word of mouth: the interplay of power states and power expectations

Marketing letters, 2020-03, Vol.31 (1), p.105-120

2020

Volltextzugriff (PDF)

Examining the outcomes of influencer activism

Journal of business research, 2023-01, Vol.154, p.113336, Article 113336

2023

Volltextzugriff (PDF)

Grocery Shopping before, during and after the Pandemic: A Qualitative Study

Family and consumer sciences research journal, 2022-09, Vol.51 (1), p.35-50

2022

Volltextzugriff (PDF)

Exploring the use of managerial intuition in retail site selection

The Service industries journal, 2016-04, Vol.36 (5-6), p.183-199

Fowler, Kendra

2016

Volltextzugriff (PDF)

Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

Journal of advertising, 2021-09, Vol.50 (4), p.441-460

2021

Volltextzugriff (PDF)

How social media influencer collaborations are perceived by consumers

Psychology & marketing, 2024-01, Vol.41 (1), p.168-183

2024

Volltextzugriff (PDF)

Understanding the application of evolutionary psychology in consumer behavior: A review and future research agenda

Psychology & marketing, 2024-06

2024

Volltextzugriff (PDF)

Influencer marketing: a scoping review and a look ahead

Journal of marketing management, 2023-07, Vol.39 (11-12), p.933-964

2023

Volltextzugriff (PDF)

A content analysis of male roles in television advertising: Do traditional roles still hold?

Journal of marketing communications, 2015-09, Vol.21 (5), p.356-371

2015

Volltextzugriff (PDF)

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Journal of advertising, 2016-10, Vol.45 (4), p.377-390

2016

Volltextzugriff (PDF)

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Psychology & marketing, 2019-11, Vol.36 (11), p.1003-1013

2019

Volltextzugriff (PDF)

Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Journal of retailing and consumer services, 2010-11, Vol.17 (6), p.492-500

2010

Volltextzugriff (PDF)

Pay-what-you-want with charitable giving positively impacts retailers

The Journal of services marketing, 2019-07, Vol.33 (3), p.273-284

2019

Volltextzugriff (PDF)

Business News as a Source of Information Literacy in Marketing

Marketing education review, 2017-05, Vol.27 (2), p.97-103

2017

Volltextzugriff (PDF)

An Experiential Exercise in Service Environment Design

Journal of marketing education, 2012-08, Vol.34 (2), p.156-164

2012

Volltextzugriff (PDF)

Service environment, provider mood, and provider-customer interaction

Managing service quality, 2012-03, Vol.22 (2), p.165-183

2012

Volltextzugriff (PDF)

Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

Journal of marketing education, 2015-12, Vol.37 (3), p.181-189

2015

Volltextzugriff (PDF)

ENHANCING STUDENTS' MARKETING INFORMATION LITERACY

Marketing education review, 2019-01, Vol.29 (1), p.52-64

2019

Volltextzugriff (PDF)

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

The Journal of consumer affairs, 2013-09, Vol.47 (3), p.564-587

2013

Volltextzugriff (PDF)

More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers

Journal of promotion management, 2015-03, Vol.21 (2), p.208-223

2015

Volltextzugriff (PDF)

Innovative service environments

The Routledge Handbook of Service Research Insights and Ideas, 2020, p.148-166

1, 2020

Volltextzugriff (PDF)

An expansion of retail site selection theory: Incorporating managerial intuition and process quality

Fowler, Kendra

2011

Volltextzugriff (PDF)

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

Journal of financial services marketing, 2011-12, Vol.16 (3-4), p.195-209

2011

Volltextzugriff (PDF)

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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

The Routledge Handbook of Service Research Insights and Ideas

Celebrity influence on word of mouth: the interplay of power states and power expectations

Examining the outcomes of influencer activism

Grocery Shopping before, during and after the Pandemic: A Qualitative Study

Exploring the use of managerial intuition in retail site selection

Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

How social media influencer collaborations are perceived by consumers

Understanding the application of evolutionary psychology in consumer behavior: A review and future research agenda

Influencer marketing: a scoping review and a look ahead

A content analysis of male roles in television advertising: Do traditional roles still hold?

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Pay-what-you-want with charitable giving positively impacts retailers

Business News as a Source of Information Literacy in Marketing

An Experiential Exercise in Service Environment Design

Service environment, provider mood, and provider-customer interaction

Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

ENHANCING STUDENTS' MARKETING INFORMATION LITERACY

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers

Innovative service environments

An expansion of retail site selection theory: Incorporating managerial intuition and process quality

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

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