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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of marketing research, 2013-04, Vol.50 (2), p.277-288

2013

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I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

The Journal of consumer research, 2010-04, Vol.36 (6), p.915-929

2010

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Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

The Journal of consumer research, 2009-10, Vol.36 (3), p.380-393

2009

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Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

The Journal of consumer research, 2008-06, Vol.35 (1), p.21-35

2008

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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Journal of consumer psychology, 2012-01, Vol.22 (1), p.143-153

2012

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Death to Dichotomizing

The Journal of consumer research, 2008-06, Vol.35 (1), p.5

Fitzsimons, Gavan J

2008

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Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Marketing science (Providence, R.I.), 2004, Vol.23 (1), p.82-94

2004

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Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising

PloS one, 2020-08, Vol.15 (8), p.e0237595-e0237595

2020

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Consumer Response to Stockouts

The Journal of consumer research, 2000-09, Vol.27 (2), p.249-266

Fitzsimons, Gavan J.

2000

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Measuring and Mitigating the Costs of Stockouts

Management science, 2006-11, Vol.52 (11), p.1751-1763

2006

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Celebrate Good Times: How Celebrations Increase Perceived Social Support

Journal of public policy & marketing, 2023-04, Vol.42 (2), p.115-132

2023

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Rhesus macaques form preferences for brand logos through sex and social status based advertising

PloS one, 2018-02, Vol.13 (2), p.e0193055-e0193055

2018

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Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

Journal of consumer psychology, 2010-04, Vol.20 (2), p.146-151

2010

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It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

The Journal of consumer research, 2017-10, Vol.44 (3), p.651-672

2017

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Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others

The Journal of consumer research, 2019-10, Vol.46 (3), p.508-527

2019

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A Framework for Understanding Consumer Choices for Others

The Journal of consumer research, 2019-10, Vol.46 (3), p.407-434

2019

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Spending and Happiness: The Role of Perceived Financial Constraints

The Journal of consumer research, 2022-10, Vol.49 (3), p.373-388

2022

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Trust in government regarding COVID-19 and its associations with preventive health behaviour and prosocial behaviour during the pandemic: a cross-sectional and longitudinal study

Psychological medicine, 2023-01, Vol.53 (1), p.149-159

2023

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When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts

The Journal of consumer research, 2004-12, Vol.31 (3), p.540-550

2004

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License to Sin: The Liberating Role of Reporting Expectations

The Journal of consumer research, 2007-06, Vol.34 (1), p.22-31

2007

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When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology

The Journal of consumer research, 2015-06, Vol.42 (1), p.76-92

2015

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The perils of self‐brand connections: Consumer response to changes in brand meaning

Psychology & marketing, 2018-11, Vol.35 (11), p.818-829

2018

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Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

The Journal of consumer research, 2014-02, Vol.40 (5), p.973-992

2014

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Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves

Journal of marketing research, 2024-06, Vol.61 (3), p.451-471

2024

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When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses

Psychological science, 2024-06, p.9567976241237700

2024

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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Death to Dichotomizing

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising

Consumer Response to Stockouts

Measuring and Mitigating the Costs of Stockouts

Celebrate Good Times: How Celebrations Increase Perceived Social Support

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others

A Framework for Understanding Consumer Choices for Others

Spending and Happiness: The Role of Perceived Financial Constraints

Trust in government regarding COVID-19 and its associations with preventive health behaviour and prosocial behaviour during the pandemic: a cross-sectional and longitudinal study

When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts

License to Sin: The Liberating Role of Reporting Expectations

When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology

The perils of self‐brand connections: Consumer response to changes in brand meaning

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves

When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses

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