UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 1.183

Sortiert nach

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

Industrial marketing management, 2016-01, Vol.52, p.163-174

2016

Volltextzugriff (PDF)

Time lags, non-linearity and asymmetric effects in an extended service-profit chain

European journal of marketing, 2020-11, Vol.54 (10), p.2343-2363

2020

Volltextzugriff (PDF)

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Information systems research, 2008-09, Vol.19 (3), p.273-290

2008

Volltextzugriff (PDF)

Effects of customer relationship management (CRM) strategies and socio-cognitive constructs on the physical activity of individuals with arthritis over time

PloS one, 2023-10, Vol.18 (10), p.e0292692-e0292692

2023

Volltextzugriff (PDF)

Artificial intelligence focus and firm performance

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1176-1197

2022

Volltextzugriff (PDF)

A longitudinal study examining uptake of new recreation infrastructure by inactive adults

The international journal of behavioral nutrition and physical activity, 2019-08, Vol.16 (1), p.59-10, Article 59

2019

Volltextzugriff (PDF)

Ethical evaluation of audience segmentation in social marketing

European journal of marketing, 2013-01, Vol.47 (9), p.1421-1438

2013

Volltextzugriff (PDF)

How corporate reputation, quality, and value influence online loyalty

Journal of business research, 2010-09, Vol.63 (9), p.1103-1110

2010

Volltextzugriff (PDF)

The MOVE Frankston study: 24-Month follow-up of a randomized controlled trial of incentives and support to increase leisure center usage and physical activity

Preventive medicine reports, 2021-12, Vol.24, p.101539-101539, Article 101539

2021

Volltextzugriff (PDF)

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis

Industrial marketing management, 2020-05, Vol.87, p.264-275

2020

Volltextzugriff (PDF)

Brand Management in Small to Medium-Sized Enterprises

Journal of small business management, 2008-01, Vol.46 (1), p.27-45

2008

Volltextzugriff (PDF)

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Journal of advertising, 2005-04, Vol.34 (1), p.17-36

2005

Volltextzugriff (PDF)

Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

Industrial marketing management, 2013-11, Vol.42 (8), p.1328-1344

2013

Volltextzugriff (PDF)

THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)

Journal of advertising, 2005-12, Vol.34 (4), p.25-40

2005

Volltextzugriff (PDF)

Marketing communication education in developing countries: Post-pandemic insights from India and South Africa

Journal of marketing communications, 2024-02, Vol.30 (2), p.242-264

2024

Volltextzugriff (PDF)

Brand rivalry and community conflict

Journal of business research, 2013-01, Vol.66 (1), p.4-12

2013

Volltextzugriff (PDF)

Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

British journal of sports medicine, 2014-01, Vol.48 (2), p.119-124

2014

Volltextzugriff (PDF)

The process of global brand strategy development and regional implementation

International journal of research in marketing, 2012-03, Vol.29 (1), p.5-12

2012

Volltextzugriff (PDF)

Brand relationships and brand equity in franchising

Industrial marketing management, 2011-10, Vol.40 (7), p.1103-1115

2011

Volltextzugriff (PDF)

Balancing creativity and organisational performance in an advertising agency network: A case study

Journal of marketing communications, 2021-11, Vol.27 (8), p.840-864

2021

Volltextzugriff (PDF)

Developing and validating a multidimensional nonprofit brand orientation scale

Journal of business research, 2005-06, Vol.58 (6), p.841-853

2005

Volltextzugriff (PDF)

Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation

Social science & medicine (1982), 2011-03, Vol.72 (6), p.962-968

2011

Volltextzugriff (PDF)

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

British journal of sports medicine, 2013-01, Vol.47 (1), p.12-14

2013

Volltextzugriff (PDF)

Forward or delete: What drives peer-to-peer message propagation across social networks?

Journal of consumer behaviour, 2011-11, Vol.10 (6), p.365-372

2011

Volltextzugriff (PDF)

Integrated marketing communications measurement and evaluation

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.103-117

Ewing, Michael T.

2009

Volltextzugriff (PDF)

1 – 25 von 1.183

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(980)
Mit Volltextzugriff
(1.097)

Publikationsform

3 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(1.175)
Japanisch
(116)
Deutsch
(3)
Russisch
(1)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(3)
... seit 90 Tagen
(8)

Menü

Weitere Dienste

Einstellungen

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

Time lags, non-linearity and asymmetric effects in an extended service-profit chain

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Effects of customer relationship management (CRM) strategies and socio-cognitive constructs on the physical activity of individuals with arthritis over time

Artificial intelligence focus and firm performance

A longitudinal study examining uptake of new recreation infrastructure by inactive adults

Ethical evaluation of audience segmentation in social marketing

How corporate reputation, quality, and value influence online loyalty

The MOVE Frankston study: 24-Month follow-up of a randomized controlled trial of incentives and support to increase leisure center usage and physical activity

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis

Brand Management in Small to Medium-Sized Enterprises

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)

Marketing communication education in developing countries: Post-pandemic insights from India and South Africa

Brand rivalry and community conflict

Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

The process of global brand strategy development and regional implementation

Brand relationships and brand equity in franchising

Balancing creativity and organisational performance in an advertising agency network: A case study

Developing and validating a multidimensional nonprofit brand orientation scale

Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

Forward or delete: What drives peer-to-peer message propagation across social networks?

Integrated marketing communications measurement and evaluation

Suchergebnisse filtern