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Patience, consideration and responsibility (P.C.R.): emerging psychological capacities for coping with crisis and persistent changes in personal selling

The Journal of personal selling & sales management, 2022-12, Vol.42 (4), p.392-405

2022

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Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-practices

1, 2024

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The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

The journal of behavioral finance, 2018-01, Vol.19 (1), p.89-100

2018

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Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products

Young consumers, 2023-02, Vol.24 (2), p.234-252

2023

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Psychological capabilities for salespeople’s sustainable work performance in financial services sector

Journal of financial services marketing, 2024-06, Vol.29 (2), p.625-635

2024

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The more followers the better? The impact of food influencers on consumer behaviour in the social media context

British food journal (1966), 2024-09

2024

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Enhancing Trustworthiness to Gain Sustainable Development: The Signaling Effect of Voluntary "Hostage Posting" on Consumer Behavior

Advances in Consumer Research, 2021, Vol.49, p.183-184

2021

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Network externalities and the perception of innovation characteristics: mobile banking

Marketing intelligence & planning, 2015-06, Vol.33 (4), p.592-611

2015

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Prevention focus and prior investment failure in financial decision making

Journal of behavioral and experimental finance, 2020-06, Vol.26, p.100321, Article 100321

2020

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Regulatory focus and investment advisers' recommending behavior

International journal of bank marketing, 2021-02, Vol.39 (1), p.107-126

2021

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Older Women's Motivation to Use Technology: A Psychological Capability Perspective

Activities, adaptation, & aging, 2024-04, Vol.48 (2), p.359-385

2024

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THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR

Global Fashion Management Conference, 2023-07, p.853-854

2023

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Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand

Marketing Case Studies in Emerging Markets, p.147-161

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INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

Global Fashion Management Conference, 2023-07, p.827-828

2023

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SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Global Fashion Management Conference, 2023-07, p.850-850

2023

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ADAPTIVE SELLING IN TIMES OF UNCERTAINTY: A CASE STUDY ON INSURANCE AND UNIT TRUST INDUSTRY

Global Fashion Management Conference, 2023-07, p.800-801

2023

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Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycling Industry

Marketing Case Studies in Emerging Markets, p.135-145

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Case 5: Tesla’s Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia

Marketing Case Studies in Emerging Markets, p.63-78

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Case 1: Resilience and Recovery in the Tourism Industry During COVID-19

Marketing Case Studies in Emerging Markets, p.9-22

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Understanding Challenges as Needs: Smartphone Usage Among Malaysian Older Women in Rural Areas

2022 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 2022, p.1201-1205

2022

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Deciphering Older Female Salespeople’s Motivation to Use Social Media in Sales: Insights from Malaysia

Emerging Technologies in Business, p.129-149

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Transformation of Personal Selling During and After the COVID-19 Pandemic

COVID-19 and the Evolving Business Environment in Asia, 2022, p.259-279

2022

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Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications

Marketing Communications in Emerging Economies, Volume II, 2021, p.247-275

2021

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Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Marketing Case Studies in Emerging Markets, 2024, p.1-5

2024

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Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses

Marketing Case Studies in Emerging Markets, p.221-232

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Patience, consideration and responsibility (P.C.R.): emerging psychological capacities for coping with crisis and persistent changes in personal selling

Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-practices

The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products

Psychological capabilities for salespeople’s sustainable work performance in financial services sector

The more followers the better? The impact of food influencers on consumer behaviour in the social media context

Enhancing Trustworthiness to Gain Sustainable Development: The Signaling Effect of Voluntary "Hostage Posting" on Consumer Behavior

Network externalities and the perception of innovation characteristics: mobile banking

Prevention focus and prior investment failure in financial decision making

Regulatory focus and investment advisers' recommending behavior

Older Women's Motivation to Use Technology: A Psychological Capability Perspective

THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR

Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

ADAPTIVE SELLING IN TIMES OF UNCERTAINTY: A CASE STUDY ON INSURANCE AND UNIT TRUST INDUSTRY

Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycling Industry

Case 5: Tesla’s Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia

Case 1: Resilience and Recovery in the Tourism Industry During COVID-19

Understanding Challenges as Needs: Smartphone Usage Among Malaysian Older Women in Rural Areas

Deciphering Older Female Salespeople’s Motivation to Use Social Media in Sales: Insights from Malaysia

Transformation of Personal Selling During and After the COVID-19 Pandemic

Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications

Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses

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