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Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Journal of marketing, 2015-03, Vol.79 (2), p.40-61

2015

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Brands Expressing Compassion and Care through Advertising

Journal of advertising, 2021-07, Vol.50 (3), p.230-239

2021

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Adaptation and diffusion of renovations: The case of the paleo diet

Journal of business research, 2020-08, Vol.116, p.572-580

2020

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Legitimation of hybrid cultural products: The case of American Yoga

Marketing theory, 2017-06, Vol.17 (2), p.127-147

2017

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Designing servicescapes for transformative service conversations: lessons from mental health services

The Journal of consumer marketing, 2022-08, Vol.39 (6), p.649-659

2022

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So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Journal of interactive marketing, 2012-08, Vol.26 (3), p.115-130

2012

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Delineating the Role of Collaboration in Shaping Market Dynamics

Advances in Consumer Research, 2018, Vol.46, p.98-103

Ertimur, Burçak

2018

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Opportunism in co-production: Implications for value co-creation

Australasian marketing journal, 2010-11, Vol.18 (4), p.256-263

2010

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Regifting: A multi-perspective processual overview

Journal of business research, 2015-09, Vol.68 (9), p.1997-2004

2015

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Alienable gifts: Uses and meanings of gold in Turkey

Journal of consumer behaviour, 2014-05, Vol.13 (3), p.204-211

2014

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CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR

Marketing education review, 2019-04, Vol.29 (2), p.113-118

2019

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Creating Hybridity: The Case of American Yoga

Advances in Consumer Research, 2015, Vol.43, p.494-497

2015

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The Impact of Consumer-Generated Advertising on Brand Associations

Advances in Consumer Research, 2010, Vol.37, p.284

2010

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Gold and Gold Jewelry: Exploration of Consumer Practices

Ertimur, Burçak

2003

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Regifting Redefined: the Giver'S and the Receiver'S Perspective

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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The impact of consumer -generated advertising on corporate reputation and brand image: The issue of source effects

Ertimur, Burcak

2009

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Viewing Gender as a Value-Creative Resource

Gender, Culture, and Consumer Behavior, 2012, p.163-193

1, 2012

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Giving Gold Jewelry and Coins As Gifts: The Interplay of Utilitarianism and Symbolism

Advances in Consumer Research, 2004, Vol.32, p.322

2004

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Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Brands Expressing Compassion and Care through Advertising

Adaptation and diffusion of renovations: The case of the paleo diet

Legitimation of hybrid cultural products: The case of American Yoga

Designing servicescapes for transformative service conversations: lessons from mental health services

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Delineating the Role of Collaboration in Shaping Market Dynamics

Opportunism in co-production: Implications for value co-creation

Regifting: A multi-perspective processual overview

Alienable gifts: Uses and meanings of gold in Turkey

CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR

Creating Hybridity: The Case of American Yoga

The Impact of Consumer-Generated Advertising on Brand Associations

Gold and Gold Jewelry: Exploration of Consumer Practices

Regifting Redefined: the Giver'S and the Receiver'S Perspective

The impact of consumer -generated advertising on corporate reputation and brand image: The issue of source effects

Viewing Gender as a Value-Creative Resource

Giving Gold Jewelry and Coins As Gifts: The Interplay of Utilitarianism and Symbolism

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