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Classifying Products Strategically

Journal of marketing, 1986-07, Vol.50 (3), p.24-42

1986

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Operation of hybrid wind-turbine compressed-air system for connection to electric grid networks and cogeneration

Wind engineering, 2003, Vol.27 (6), p.449-459

2003

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Students as Subjects in Consumer Behavior Experiments

Journal of marketing research, 1972-02, Vol.9 (1), p.72-74

1972

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Problems in Regulating Federal Executive Branch Publicity and Advertising Programs

American review of public administration, 1988-03, Vol.18 (1), p.29-46

1988

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The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications

Journal of marketing, 1985-01, Vol.49 (1), p.127-136

1985

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Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Journal of macromarketing, 1989-12, Vol.9 (2), p.44-54

1989

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Deepening the Concept of Marketing

Journal of marketing, 1973-10, Vol.37 (4), p.57-62

Enis, Ben M.

1973

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Classifying Products Strategically

Journal of marketing, 1986-07, Vol.50 (3), p.24

1986

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An Empirical Study of Salesforce Turnover

Journal of marketing, 1987-07, Vol.51 (3), p.34-59

1987

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Attitudes toward Product Differentiation: A Social Utility Perspective

Journal of public policy & marketing, 1987-01, Vol.6 (1), p.142-156

1987

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An Analytical Approach to the Concept of Image

California management review, 1967-07, Vol.9 (4), p.51-58

ENIS, BEN M.

1967

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Is purchasing management to buying as marketing is to selling?

Journal of the Academy of Marketing Science, 1977-12, Vol.5 (1-2), p.27-36

1977

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A Marketing Perspective for Purchasing Management

Journal of Purchasing and Materials Management, 1980-10, Vol.16 (3), p.11-17

1980

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Corporate social research

Business horizons, 1979-10, Vol.22 (5), p.50-58

1979

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A guide for appraising marketing activities

Business horizons, 1973-10, Vol.16 (5), p.20-30

1973

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Assessing Media Effectiveness via Network Flowgraphs

Journal of advertising, 1974-10, Vol.3 (3), p.35-41

1974

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Television Advertising and Children: Regulatory vs. Competitive Perspectives

Journal of advertising, 1980, Vol.9 (1), p.19-26

1980

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Affirmative Action in Housing and Beyond

California management review, 1973-12, Vol.16 (2), p.24-31

1973

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Extending the product life cycle

Business horizons, 1977-06, Vol.20 (3), p.46-56

1977

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The Price-Quality Relationship: An Extension

Journal of marketing research, 1969-11, Vol.6 (4), p.456-458

1969

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An Empirical Study of Salesforce Turnover

Journal of marketing, 1987-07, Vol.51 (3), p.34

1987

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The Computer-Driven Marketing Audit: An Interactive Approach to Strategy Development

Journal of management inquiry, 1992-12, Vol.1 (4), p.306-317

1992

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A New Approach to Measuring Socially Responsible Consumption Tendencies

Journal of macromarketing, 1988-06, Vol.8 (1), p.5-20

1988

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Princípios de marketing

Revista de administração de emprêsas, 1984-07, Vol.24 (3)

Ben M. Enis

1984

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The Wages of Sin: Macro Implications of Marketing Games of Chance

Journal of macromarketing, 1981-10, Vol.1 (2), p.77-77

Enis, Ben M.

1981

Volltextzugriff (PDF)

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Classifying Products Strategically

Operation of hybrid wind-turbine compressed-air system for connection to electric grid networks and cogeneration

Students as Subjects in Consumer Behavior Experiments

Problems in Regulating Federal Executive Branch Publicity and Advertising Programs

The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications

Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Deepening the Concept of Marketing

Classifying Products Strategically

An Empirical Study of Salesforce Turnover

Attitudes toward Product Differentiation: A Social Utility Perspective

An Analytical Approach to the Concept of Image

Is purchasing management to buying as marketing is to selling?

A Marketing Perspective for Purchasing Management

Corporate social research

A guide for appraising marketing activities

Assessing Media Effectiveness via Network Flowgraphs

Television Advertising and Children: Regulatory vs. Competitive Perspectives

Affirmative Action in Housing and Beyond

Extending the product life cycle

The Price-Quality Relationship: An Extension

An Empirical Study of Salesforce Turnover

The Computer-Driven Marketing Audit: An Interactive Approach to Strategy Development

A New Approach to Measuring Socially Responsible Consumption Tendencies

Princípios de marketing

The Wages of Sin: Macro Implications of Marketing Games of Chance

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