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The hub-and-spoke organization design: an avenue for serving patients well

BMC health services research, 2017-07, Vol.17 (Suppl 1), p.457-457, Article 457

2017

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Centers of excellence in healthcare institutions: what they are and how to assemble them

BMC health services research, 2017-07, Vol.17 (Suppl 1), p.425-425, Article 425

2017

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The hub-and-spoke organization design revisited: a lifeline for rural hospitals

BMC health services research, 2017-12, Vol.17 (Suppl 4), p.795-795, Article 795

2017

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Advertising in health and medicine: using mass media to communicate with patients

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.818-818, Article 818

2020

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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.922-922, Article 922

2018

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Formulating productive marketing communications strategy: a major health system's experience

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.926-926, Article 926

2018

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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.822-822, Article 822

2020

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Integrated marketing communications: a strategic priority in health and medicine

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.825-825, Article 825

2020

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Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions

BMC health services research, 2017-07, Vol.17 (Suppl 1), p.451-451, Article 451

2017

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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.821-821, Article 821

2020

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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.820-820, Article 820

2020

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Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.824-824, Article 824

2020

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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.823-823, Article 823

2020

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Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.817-817, Article 817

2020

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Personal selling in health and medicine: using sales agents to engage audiences

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.819-819, Article 819

2020

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Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.826-826, Article 826

2020

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Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.929-929, Article 929

2018

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Driving brand equity in health services organizations: the need for an expanded view of branding

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.924-924, Article 924

2018

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Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations

BMC health services research, 2017-12, Vol.17 (Suppl 4), p.787-787, Article 787

2017

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Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations

BMC health services research, 2017-12, Vol.17 (Suppl 4), p.805-805, Article 805

2017

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Target marketing in the health services industry: the value of journeying off the beaten path

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.923-923, Article 923

2018

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Peering beyond the walls of healthcare institutions: a catalyst for innovation

BMC health services research, 2017-07, Vol.17 (Suppl 1), p.402-402, Article 402

2017

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Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.928-928, Article 928

2018

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Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty

BMC health services research, 2018-12, Vol.18 (Suppl 3), p.927-927, Article 927

2018

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Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers

BMC health services research, 2017-12, Vol.17 (Suppl 4), p.791-791, Article 791

2017

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The hub-and-spoke organization design: an avenue for serving patients well

Centers of excellence in healthcare institutions: what they are and how to assemble them

The hub-and-spoke organization design revisited: a lifeline for rural hospitals

Advertising in health and medicine: using mass media to communicate with patients

Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

Formulating productive marketing communications strategy: a major health system's experience

Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

Integrated marketing communications: a strategic priority in health and medicine

Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Sales promotion in health and medicine: using incentives to stimulate patient interest and attention

Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

Personal selling in health and medicine: using sales agents to engage audiences

Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture

Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy

Driving brand equity in health services organizations: the need for an expanded view of branding

Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations

Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations

Target marketing in the health services industry: the value of journeying off the beaten path

Peering beyond the walls of healthcare institutions: a catalyst for innovation

Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty

Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers

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