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Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer

The Journal of Consumer Marketing, 2010-09, Vol.27 (6), p.565-566

Ellwood, Iain

2010

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Brand Strategy

The Economist: Brands and Branding, 2009, p.73-95

Ellwood, Iain

2009

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红色荧光定量分析法评价釉质早期龋的临床研究

Hua xi kou qiang yi xue za zhi, 2010, Vol.28 (3), p.278-281

尹伟冯岩胡德渝 Roger P. Ellwood Iain A. Pretty

2010

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CMOs MUST BE A PART OF COST-CUTTING TALKS; Marketing executives can and should play a major role in identifying and reducing unnecessary organizational costs

Advertising age, 2008-07, Vol.79 (29), p.23

2008

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CMOs MUST BE A PART OF COST-CUTTING TALKS

Advertising Age, 2008-07, Vol.79 (29), p.23

2008

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PARALYMPICS: The branding battle to boost a minority event's audience

Marketing Week, 2006-01, p.35-35

Ellwood, Iain

2006

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How psychology can help create a brand culture

Marketing (London), 2001-06, p.24-24

Ellwood, lain

2001

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Book Review: Wonder Woman: Marketing Secrets for the Trillion-Dollar Company

International Journal of Market Research, 2010, Vol.52 (1), p.140-142

2010

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Is nostalgia covering up for a lack of new product development?

Marketing (London), 2009-04, p.24

2009

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Is there a market for beer brands aimed at women?

Marketing (London), 2008-09, p.26

2008

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The association between social deprivation and the prevalence and severity of dental caries and fluorosis in populations with and without water fluoridation

BMC public health, 2012-12, Vol.12 (1), p.1122-1122, Article 1122

2012

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Automatic detection and classification of dental fluorosis in vivo using white light and fluorescence imaging

Journal of dentistry, 2018-07, Vol.74, p.S34-S41

2018

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Digital epidemiology – Calibrating readers to score dental images remotely

Journal of dentistry, 2018-07, Vol.74, p.S27-S33

2018

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Near-infared hyperspectral imaging of teeth for dental caries detection

Journal of Biomedical Optics, 2009, Vol.14 (6), p.064047-064047

2009

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Quantitative light fluorescence (QLF) and polarized white light (PWL) assessments of dental fluorosis in an epidemiological setting

BMC public health, 2012-05, Vol.12 (1), p.366-366, Article 366

2012

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The relative importance of invertebrate and microbial decomposition in a rainforest restoration project

Restoration ecology, 2018-03, Vol.26 (2), p.220-226

2018

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The Seattle Care Pathway for securing oral health in older patients

Gerodontology, 2014-02, Vol.31 (s1), p.77-87

2014

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Risk factors for reflex syncope in the British Army

BMJ military health, 2023-12, Vol.169 (6), p.548-553

2023

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The difficult, divisive and disruptive heritage of the Queensland Native Mounted Police

Memory studies, 2024-08, Vol.17 (4), p.904-922

2024

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Non-surgical management methods of noncavitated carious lesions

Community dentistry and oral epidemiology, 2013-02, Vol.41 (1), p.79-96

2013

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Adolescents' perceptions of the aesthetic impact of dental fluorosis vs. other dental conditions in areas with and without water fluoridation

BMC oral health, 2012-02, Vol.12 (1), p.4-4, Article 4

2012

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Dental fluorosis in populations from Chiang Mai, Thailand with different fluoride exposures - paper 1: assessing fluorosis risk, predictors of fluorosis and the potential role of food preparation

BMC oral health, 2012-06, Vol.12 (1), p.16-16, Article 16

2012

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Reflex syncope in the UK Armed Forces

BMJ military health, 2023-10, Vol.169 (5), p.408-412

2023

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Development of a whiteness index for dentistry

Journal of dentistry, 2009, Vol.37, p.e21-e26

2009

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Dental fluorosis in populations from Chiang Mai, Thailand with different fluoride exposures - paper 2: the ability of fluorescence imaging to detect differences in fluorosis prevalence and severity for different fluoride intakes from water

BMC oral health, 2012-08, Vol.12 (1), p.33-33, Article 33

2012

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Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer

Brand Strategy

红色荧光定量分析法评价釉质早期龋的临床研究

CMOs MUST BE A PART OF COST-CUTTING TALKS; Marketing executives can and should play a major role in identifying and reducing unnecessary organizational costs

CMOs MUST BE A PART OF COST-CUTTING TALKS

PARALYMPICS: The branding battle to boost a minority event's audience

How psychology can help create a brand culture

Book Review: Wonder Woman: Marketing Secrets for the Trillion-Dollar Company

Is nostalgia covering up for a lack of new product development?

Is there a market for beer brands aimed at women?

The association between social deprivation and the prevalence and severity of dental caries and fluorosis in populations with and without water fluoridation

Automatic detection and classification of dental fluorosis in vivo using white light and fluorescence imaging

Digital epidemiology – Calibrating readers to score dental images remotely

Near-infared hyperspectral imaging of teeth for dental caries detection

Quantitative light fluorescence (QLF) and polarized white light (PWL) assessments of dental fluorosis in an epidemiological setting

The relative importance of invertebrate and microbial decomposition in a rainforest restoration project

The Seattle Care Pathway for securing oral health in older patients

Risk factors for reflex syncope in the British Army

The difficult, divisive and disruptive heritage of the Queensland Native Mounted Police

Non-surgical management methods of noncavitated carious lesions

Adolescents' perceptions of the aesthetic impact of dental fluorosis vs. other dental conditions in areas with and without water fluoridation

Dental fluorosis in populations from Chiang Mai, Thailand with different fluoride exposures - paper 1: assessing fluorosis risk, predictors of fluorosis and the potential role of food preparation

Reflex syncope in the UK Armed Forces

Development of a whiteness index for dentistry

Dental fluorosis in populations from Chiang Mai, Thailand with different fluoride exposures - paper 2: the ability of fluorescence imaging to detect differences in fluorosis prevalence and severity for different fluoride intakes from water

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