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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

2015., 2015

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Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach

Journal of business research, 1988-09, Vol.17 (2), p.175-187

1988

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How to Improve Perceived Service Quality by Increasing Customer Participation

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.483-487

2015

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Preferences, intentions, and behavior of organizational buyers under different reward conditions

Journal of business research, 1986-12, Vol.14 (6), p.533-547

1986

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A Large Aggregation of Bowhead Whales (Balaena Mysticetus) Feeding near Point Barrow, Alaska, in Late October 1992

Arctic, 1994-09, Vol.47 (3), p.232-235

1994

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Traveler Destination Image Modification Process and Its Marketing Implications

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.480-482

2015

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Defining and Measuring Company Image

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.346-350

2015

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Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.1-7

2015

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Marketing in the health care arena: a preventive approach

Journal of the American Dietetic Association, 1986, Vol.86 (1), p.29-30

Dunlap, B.J

1986

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The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.371-375

2015

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A Cross Regional Study of Export Performance: Atlantic Provinces and Prairie Region Manufacturers Contrasted

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.161-165

2015

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How Marketing Managers Use Market Segmentation: An Exploratory Study

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.531-536

2015

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Predictive Accuracy of Classification and Regression Trees (CART) Versus Conjoint Analysis

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.366-370

2015

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On Defining and Measuring Store Image

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.466-470

2015

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Adding Skill Development to Graduate Marketing: A Case History

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.284-288

2015

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‘Needs’ and ‘Wants’ in Marketing Literature: Pedagogical Difficulties

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.264-268

2015

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Psychological Age and Fashion Innovations

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.432-436

2015

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Export Trading Companies: A Promise Yet Unfulfilled

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.135-139

2015

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An Empirical Investigation of the Differences Between Initiating and Continuing Exporters

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.130-134

2015

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The Value-Added Role of Boundary-Spanning Employees

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.513-517

2015

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A Theoretical Model for Understanding Satisfaction/Dissatisfaction Outcomes of Complaint Responses

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.62-66

2015

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Perspectives on Women in Marketing Education: A Comparison of the Career Paths of Male and Female Marketing Educators

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.244-248

2015

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Obtaining a Premium Price by Managing the Firm’s Reputation for Quality

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.319-324

2015

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Top Advertisers Budgeting Methods in Canada

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.341-345

2015

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Shopping Deliberateness in a Developing Country: An Empirical Study

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 2015, p.227-232

2015

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach

How to Improve Perceived Service Quality by Increasing Customer Participation

Preferences, intentions, and behavior of organizational buyers under different reward conditions

A Large Aggregation of Bowhead Whales (Balaena Mysticetus) Feeding near Point Barrow, Alaska, in Late October 1992

Traveler Destination Image Modification Process and Its Marketing Implications

Defining and Measuring Company Image

Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Marketing in the health care arena: a preventive approach

The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale

A Cross Regional Study of Export Performance: Atlantic Provinces and Prairie Region Manufacturers Contrasted

How Marketing Managers Use Market Segmentation: An Exploratory Study

Predictive Accuracy of Classification and Regression Trees (CART) Versus Conjoint Analysis

On Defining and Measuring Store Image

Adding Skill Development to Graduate Marketing: A Case History

‘Needs’ and ‘Wants’ in Marketing Literature: Pedagogical Difficulties

Psychological Age and Fashion Innovations

Export Trading Companies: A Promise Yet Unfulfilled

An Empirical Investigation of the Differences Between Initiating and Continuing Exporters

The Value-Added Role of Boundary-Spanning Employees

A Theoretical Model for Understanding Satisfaction/Dissatisfaction Outcomes of Complaint Responses

Perspectives on Women in Marketing Education: A Comparison of the Career Paths of Male and Female Marketing Educators

Obtaining a Premium Price by Managing the Firm’s Reputation for Quality

Top Advertisers Budgeting Methods in Canada

Shopping Deliberateness in a Developing Country: An Empirical Study

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