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Bridging the academia-practitioner divide: the case of “service theater”

The Journal of services marketing, 2014-10, Vol.28 (7), p.580-594

2014

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Understanding the viability of three types of approach of advertising in emerging markets

Journal of marketing communications, 2020-11, Vol.26 (8), p.799-812

2020

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Theorizing materialism through the Institutional Analysis and Development framework

Marketing theory, 2018-03, Vol.18 (1), p.55-74

2018

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A Review of Resource Theories and Their Implications for Understanding Consumer Behavior

Journal of the Association for Consumer Research, 2017-01, Vol.2 (1), p.5-25

2017

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Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Journal of macromarketing, 2014-09, Vol.34 (3), p.332-348

2014

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Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers

Journal of Service Research, 2012-02, Vol.15 (1), p.3-20

2012

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The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers

Journal of the Academy of Marketing Science, 1998-04, Vol.26 (2), p.128-142

1998

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Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Journal of small business management, 2003-10, Vol.41 (4), p.366-384

2003

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Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

The Service industries journal, 1998-07, Vol.18 (3), p.116-134

1998

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The Frontiers in Service Conference: a 20-year retrospective

The Service industries journal, 2014-04, Vol.34 (6), p.477-494

2014

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Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Journal of travel research, 2004-02, Vol.42 (3), p.235-243

2004

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Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers

Journal of marketing theory and practice, 2012-01, Vol.20 (1), p.23-38

2012

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Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time

Journal of advertising, 2007-04, Vol.36 (1), p.37-54

2007

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The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

Journal of macromarketing, 2009-09, Vol.29 (3), p.259-278

2009

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The impact of improvisation training on service employees in a European airline: a case study

European journal of marketing, 2009-01, Vol.43 (3/4), p.459-472

2009

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Recall of autobiographical memory: A longitudinal analysis of franchisee experts

International entrepreneurship and management journal, 2008-03, Vol.4 (1), p.19-33

2008

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Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service

Journal of travel research, 2003-05, Vol.41 (4), p.362-374

2003

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Addressing services' intangibility through integrated marketing communication: an exploratory study

The Journal of services marketing, 2002-09, Vol.16 (5), p.393-411

2002

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Building Loyal Relationships Between Customers and Providers: A Focus on Resource Investments

Journal of travel & tourism marketing, 2005-06, Vol.18 (1), p.49-57

2005

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A transaction approach to understanding and managing customer equity

Journal of business research, 1996-03, Vol.35 (3), p.253-264

1996

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Consumer intentions to use a service category

The Journal of services marketing, 2000-04, Vol.14 (2), p.92-117

2000

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A Short Note on Poker, Publishing, & Working like Mad Not to Perish: An Entrepreneurial Perspective of the Journal of Marketing Theory and Practice

Journal of marketing theory and practice, 2005-10, Vol.13 (4), p.1-4

2005

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Customer Equity Management and Strategic Choices for Sales Managers

The Journal of personal selling & sales management, 2001-04, Vol.21 (2), p.157-166

2001

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Green services and the quest for sustainable environment: Chasing a holy grail

The Routledge Handbook of Service Research Insights and Ideas, 2020, p.443-461

1, 2020

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An Investigation into the Intentions of Purchasing Executives to Reciprocate Vendor Gifts

Journal of the Academy of Marketing Science, 1994-10, Vol.22 (4), p.315-327

1994

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Bridging the academia-practitioner divide: the case of “service theater”

Understanding the viability of three types of approach of advertising in emerging markets

Theorizing materialism through the Institutional Analysis and Development framework

A Review of Resource Theories and Their Implications for Understanding Consumer Behavior

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers

The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

The Frontiers in Service Conference: a 20-year retrospective

Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers

Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

The impact of improvisation training on service employees in a European airline: a case study

Recall of autobiographical memory: A longitudinal analysis of franchisee experts

Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service

Addressing services' intangibility through integrated marketing communication: an exploratory study

Building Loyal Relationships Between Customers and Providers: A Focus on Resource Investments

A transaction approach to understanding and managing customer equity

Consumer intentions to use a service category

A Short Note on Poker, Publishing, & Working like Mad Not to Perish: An Entrepreneurial Perspective of the Journal of Marketing Theory and Practice

Customer Equity Management and Strategic Choices for Sales Managers

Green services and the quest for sustainable environment: Chasing a holy grail

An Investigation into the Intentions of Purchasing Executives to Reciprocate Vendor Gifts

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