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Consumer Valuation of Modularly Upgradeable Products

Management science, 2012-09, Vol.58 (9), p.1761-1776

2012

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Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Journal of international marketing (East Lansing, Mich.), 2008-01, Vol.16 (4), p.113-135

2008

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Implicit measures of consumer cognition: A review

Psychology & marketing, 2010-10, Vol.27 (10), p.921-937

Dimofte, Claudiu V.

2010

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Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

Nicotine & tobacco research, 2023-05, Vol.25 (6), p.1116-1124

2023

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Consumer Response to Polysemous Brand Slogans

The Journal of consumer research, 2007-03, Vol.33 (4), p.515-522

2007

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Consumer Psychology in a Social Media World

1, 2015

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Tool to assess appeal-aversion response to graphic warning labels on cigarette packs among US smokers

Tobacco control, 2021-05, Vol.30 (3), p.312-319

2021

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Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes

Tobacco control, 2018-10, Vol.27 (e2), p.e118-e123

2018

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The performance of global brands in the 2008 financial crisis: A test of two brand value measures

International journal of research in marketing, 2012-09, Vol.29 (3), p.235-245

2012

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A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them

Journal of consumer psychology, 2015-07, Vol.25 (3), p.416-430

2015

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Importance of Various E-Cigarette Device and E-Liquid Characteristics by Smoking Status among Young Adults Who Vape

Substance use & misuse, 2024-08, Vol.59 (10), p.1-1510

2024

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AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Journal of advertising, 2003-12, Vol.32 (4), p.7-17

2003

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The mere association effect and brand evaluations

Journal of consumer psychology, 2011, Vol.21 (1), p.24-37

2011

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Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Journal of international marketing (East Lansing, Mich.), 2010-01, Vol.18 (3), p.81-106

2010

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Effect of Graphic Warning Labels on Cigarette Packs on US Smokers' Cognitions and Smoking Behavior After 3 Months: A Randomized Clinical Trial

JAMA network open, 2021-08, Vol.4 (8), p.e2121387-e2121387

2021

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Real-world exposure to graphic warning labels on cigarette packages in US smokers: The CASA randomized trial protocol

Contemporary clinical trials, 2020-11, Vol.98, p.106152-106152, Article 106152

2020

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The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Journal of consumer psychology, 2010-07, Vol.20 (3), p.343-354

2010

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Scale-dependent automatic shifts in brand evaluation standards

Journal of consumer psychology, 2009-04, Vol.19 (2), p.158-170

2009

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The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Journal of consumer psychology, 2007, Vol.17 (1), p.49-58

2007

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Role of affective reactivity induced by cigarette packaging including graphic warning labels: the CASA Study

Tobacco control, 2023-05, Vol.32 (3), p.315-322

2023

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How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships

Advances in Consumer Research, 2020, Vol.48, p.190-191

2020

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US adult smokers’ perceptions' of Australia's cigarette warning labels: variance by warning content and consistency across sociodemographic subsegments

Tobacco control, 2017-07, Vol.26 (4), p.485-486

2017

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Routledge International Handbook of Consumer Psychology

1, 2017

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Consumer Processing of Irrelevant Brand Associations

Advances in Consumer Research, 2010, Vol.37, p.480

2010

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consumer aspects of international marketing

Wiley International Encyclopedia of Marketing, 2011, Vol.3, p.37-44

2011

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Consumer Valuation of Modularly Upgradeable Products

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Implicit measures of consumer cognition: A review

Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

Consumer Response to Polysemous Brand Slogans

Consumer Psychology in a Social Media World

Tool to assess appeal-aversion response to graphic warning labels on cigarette packs among US smokers

Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them

Importance of Various E-Cigarette Device and E-Liquid Characteristics by Smoking Status among Young Adults Who Vape

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

The mere association effect and brand evaluations

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Effect of Graphic Warning Labels on Cigarette Packs on US Smokers' Cognitions and Smoking Behavior After 3 Months: A Randomized Clinical Trial

Real-world exposure to graphic warning labels on cigarette packages in US smokers: The CASA randomized trial protocol

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Scale-dependent automatic shifts in brand evaluation standards

The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Role of affective reactivity induced by cigarette packaging including graphic warning labels: the CASA Study

How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships

US adult smokers’ perceptions' of Australia's cigarette warning labels: variance by warning content and consistency across sociodemographic subsegments

Routledge International Handbook of Consumer Psychology

Consumer Processing of Irrelevant Brand Associations

consumer aspects of international marketing

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