UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Implicit measures of consumer cognition: A review

Psychology & marketing, 2010-10, Vol.27 (10), p.921-937

Dimofte, Claudiu V.

2010

Volltextzugriff (PDF)

Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

Nicotine & tobacco research, 2023-05, Vol.25 (6), p.1116-1124

2023

Volltextzugriff (PDF)

Tool to assess appeal–aversion response to graphic warning labels on cigarette packs among US smokers

Tobacco control, 2021-05, Vol.30 (3), p.312-319

2021

Volltextzugriff (PDF)

Consumer Valuation of Modularly Upgradeable Products

Management science, 2012-09, Vol.58 (9), p.1761-1776

2012

Volltextzugriff (PDF)

Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes

Tobacco control, 2018-10, Vol.27 (e2), p.e118-e123

2018

Volltextzugriff (PDF)

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

International journal of research in marketing, 2012-09, Vol.29 (3), p.235-245

2012

Volltextzugriff (PDF)

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Journal of international marketing (East Lansing, Mich.), 2008-01, Vol.16 (4), p.113-135

2008

Volltextzugriff (PDF)

Role of affective reactivity induced by cigarette packaging including graphic warning labels: the CASA Study

Tobacco control, 2023-05, Vol.32 (3), p.315-322

2023

Volltextzugriff (PDF)

A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them

Journal of consumer psychology, 2015-07, Vol.25 (3), p.416-430

2015

Volltextzugriff (PDF)

Importance of Various E-Cigarette Device and E-Liquid Characteristics by Smoking Status among Young Adults Who Vape

Substance use & misuse, 2024, Vol.59 (10), p.1503-1510

2024

Volltextzugriff (PDF)

The mere association effect and brand evaluations

Journal of consumer psychology, 2011, Vol.21 (1), p.24-37

2011

Volltextzugriff (PDF)

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Journal of international marketing (East Lansing, Mich.), 2010-01, Vol.18 (3), p.81-106

2010

Volltextzugriff (PDF)

Effect of Graphic Warning Labels on Cigarette Packs on US Smokers' Cognitions and Smoking Behavior After 3 Months: A Randomized Clinical Trial

JAMA network open, 2021-08, Vol.4 (8), p.e2121387-e2121387

2021

Volltextzugriff (PDF)

Real-world exposure to graphic warning labels on cigarette packages in US smokers: The CASA randomized trial protocol

Contemporary clinical trials, 2020-11, Vol.98, p.106152-106152, Article 106152

2020

Volltextzugriff (PDF)

Consumer Response to Polysemous Brand Slogans

The Journal of consumer research, 2007-03, Vol.33 (4), p.515-522

2007

Volltextzugriff (PDF)

Consumer Psychology in a Social Media World

1, 2015

Volltextzugriff (PDF)

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Journal of advertising, 2003-12, Vol.32 (4), p.7-17

2003

Volltextzugriff (PDF)

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Journal of consumer psychology, 2010-07, Vol.20 (3), p.343-354

2010

Volltextzugriff (PDF)

Scale-dependent automatic shifts in brand evaluation standards

Journal of consumer psychology, 2009-04, Vol.19 (2), p.158-170

2009

Volltextzugriff (PDF)

The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Journal of consumer psychology, 2007, Vol.17 (1), p.49-58

2007

Volltextzugriff (PDF)

Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

Tobacco control, 2023-11, Vol.32 (6), p.689-695

2023

Volltextzugriff (PDF)

Brand-Related Background Music and Consumer Choice

Advances in Consumer Research, 2012, Vol.40, p.707

2012

Volltextzugriff (PDF)

Consumer Processing of Irrelevant Brand Associations

Advances in Consumer Research, 2010, Vol.37, p.480

2010

Volltextzugriff (PDF)

How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships

Advances in Consumer Research, 2020, Vol.48, p.190-191

2020

Volltextzugriff (PDF)

consumer aspects of international marketing

Wiley International Encyclopedia of Marketing, 2011, Vol.3, p.37-44

2011

Volltextzugriff (PDF)

1 – 25 von 65

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(33)
Mit Volltextzugriff
(56)

Publikationsform

2 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(65)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Implicit measures of consumer cognition: A review

Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

Tool to assess appeal–aversion response to graphic warning labels on cigarette packs among US smokers

Consumer Valuation of Modularly Upgradeable Products

Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Role of affective reactivity induced by cigarette packaging including graphic warning labels: the CASA Study

A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them

Importance of Various E-Cigarette Device and E-Liquid Characteristics by Smoking Status among Young Adults Who Vape

The mere association effect and brand evaluations

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Effect of Graphic Warning Labels on Cigarette Packs on US Smokers' Cognitions and Smoking Behavior After 3 Months: A Randomized Clinical Trial

Real-world exposure to graphic warning labels on cigarette packages in US smokers: The CASA randomized trial protocol

Consumer Response to Polysemous Brand Slogans

Consumer Psychology in a Social Media World

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Scale-dependent automatic shifts in brand evaluation standards

The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

Brand-Related Background Music and Consumer Choice

Consumer Processing of Irrelevant Brand Associations

How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships

consumer aspects of international marketing

Suchergebnisse filtern