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An empirical investigation on heritage destination positioning and loyalty

Current issues in tourism, 2021-06, Vol.24 (12), p.1735-1748

Deb, Madhurima

2021

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Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

Current issues in tourism, 2022-06, Vol.25 (11), p.1748-1766

2022

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Store attributes, relationship investment, culture, religiosity and relationship quality: A cross-cultural study

International journal of retail & distribution management, 2018-08, Vol.46 (7), p.615-637

Deb, Madhurima

2018

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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator: Focused Study on Nonprofit Organizations in India

International review on public and nonprofit marketing, 2021, Vol.18 (3), p.387-401

Deb, Madhurima

2021

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Universal emotional arc structure in advertisements and their favorability

European journal of marketing, 2022-04, Vol.56 (4), p.1232-1267

2022

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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator

International review on public and nonprofit marketing, 2021-09, Vol.18 (3), p.387-401

Deb Madhurima

2021

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Multi-homing in B2B services: a psychological perspective

The Journal of business & industrial marketing, 2022-10, Vol.37 (10), p.2116-2140

2022

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On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

Journal of Internet commerce, 2021-01, Vol.20 (1), p.84-112

2021

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Store attributes, relationship investment, culture, religiosity and relationship quality

International journal of retail & distribution management, 2018-08, Vol.46 (7), p.615-637

Deb, Madhurima

2018

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An empirical examination of customers’ adoption of m-banking in India

Marketing intelligence & planning, 2014-01, Vol.32 (4), p.475-494

2014

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Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Journal of marketing communications, 2021-01, Vol.27 (1), p.31-52

2021

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Determinants of word of mouth intention for a World Heritage Site: The case of the Sun Temple in India

Journal of destination marketing & management, 2021-03, Vol.19, p.100533, Article 100533

2021

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On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry

Journal of hospitality and tourism management, 2020-12, Vol.45, p.615-621

2020

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Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

VINE journal of information and knowledge management systems, 2020-04, Vol.50 (2), p.329-348

2020

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CRM, Skepticism and Patronage Intention-the mediating and moderating role of satisfaction and religiosity

Journal of strategic marketing, 2021-05, Vol.29 (4), p.316-336

2021

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Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion

Journal of Asia business studies, 2017-01, Vol.11 (1), p.22-40

2017

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Understanding India: a market based perspective

Journal of Asia business studies, 2017-12, Vol.11 (4), p.365-367

Deb, Madhurima

2017

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Impact of culture on religiosity, cosmopolitanism and ethnocentrism

Asia Pacific journal of marketing and logistics, 2016-01, Vol.28 (1), p.56-72

2016

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β-Cyclodextrin functionalized rGO films for lead sensing

Materials science & engineering. B, Solid-state materials for advanced technology, 2021-10, Vol.272, p.115323, Article 115323

2021

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Guest editorial

Journal of Asia business studies, 2017-01, Vol.11 (1), p.1-3

Deb, Madhurima

2017

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Guest editorial

Journal of Asia business studies, 2017-01, Vol.11 (1), p.1-3

Deb, Madhurima

2017

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Bacillussp. based nano-bio hybrids for efficient water remediation

Environmental pollution (1987), 2023-06, Vol.326, p.121490-121490, Article 121490

2023

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Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism

Theoretical economics letters, 2019, Vol.9 (4), p.834-851

2019

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Sustainable practices, mindfulness, tranquility, and well-being: A mixed-method approach

Journal of destination marketing & management, 2023-12, Vol.30, p.100816, Article 100816

2023

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Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

The Quality management journal, 2021-07, Vol.28 (3), p.156-174

2021

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An empirical investigation on heritage destination positioning and loyalty

Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

Store attributes, relationship investment, culture, religiosity and relationship quality: A cross-cultural study

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator: Focused Study on Nonprofit Organizations in India

Universal emotional arc structure in advertisements and their favorability

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator

Multi-homing in B2B services: a psychological perspective

On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

Store attributes, relationship investment, culture, religiosity and relationship quality

An empirical examination of customers’ adoption of m-banking in India

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Determinants of word of mouth intention for a World Heritage Site: The case of the Sun Temple in India

On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry

Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

CRM, Skepticism and Patronage Intention-the mediating and moderating role of satisfaction and religiosity

Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion

Understanding India: a market based perspective

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

β-Cyclodextrin functionalized rGO films for lead sensing

Guest editorial

Guest editorial

Bacillussp. based nano-bio hybrids for efficient water remediation

Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism

Sustainable practices, mindfulness, tranquility, and well-being: A mixed-method approach

Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

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