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Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Marketing letters, 2004-02, Vol.15 (1), p.21-36

2004

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How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Journal of the Academy of Marketing Science, 2021-03, Vol.49 (2), p.236-257

2021

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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Journal of retailing, 2015-03, Vol.91 (1), p.34-49

2015

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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

The Journal of consumer research, 2019-02, Vol.45 (5), p.988-1012

2019

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The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

The Journal of consumer research, 2014-02, Vol.40 (5), p.797-817

2014

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Social Capital Production in a Virtual P3 Community

The Journal of consumer research, 2008-04, Vol.34 (6), p.832-849

2008

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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Psychology & marketing, 2022-03, Vol.39 (3), p.495-507

2022

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Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising

Journal of advertising, 2020-03, Vol.49 (2), p.109-124

2020

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Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

Organization studies, 2007-03, Vol.28 (3), p.347-376

2007

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Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Journal of service research : JSR, 2010-08, Vol.13 (3), p.267-282

2010

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In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

International journal of research in marketing, 2010-06, Vol.27 (2), p.164-174

2010

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E-tailers versus retailers: Which factors determine consumer preferences

Journal of business research, 2004-07, Vol.57 (7), p.685-695

2004

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Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects

European journal of marketing, 2018-10, Vol.52 (9/10), p.1778-1801

2018

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Knowledge Stocks and Information Flows in New Product Development

Journal of management studies, 2004-12, Vol.41 (8), p.1469-1498

2004

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Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

Journal of marketing, 2012-01, Vol.76 (1), p.20-37

2012

Volltextzugriff (PDF)

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Journal of retailing, 2019-06, Vol.95 (2), p.94-114

2019

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Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style

Journal of retailing, 2007-08, Vol.83 (3), p.339-358

2007

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Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Journal of retailing, 2019-12, Vol.95 (4), p.219-234

2019

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Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review

Journal of retailing, 2020-12, Vol.96 (4), p.458-473

2020

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Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams

Journal of marketing, 2004-04, Vol.68 (2), p.18-35

2004

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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Journal of the Academy of Marketing Science, 2010-10, Vol.38 (5), p.604-616

2010

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Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets

Industrial marketing management, 2001-04, Vol.30 (3), p.271-286

2001

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An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction

Journal of business research, 2004-04, Vol.57 (4), p.437-444

2004

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Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions

Journal of retailing, 2006-01, Vol.82 (4), p.367-377

2006

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More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Journal of marketing, 2013-01, Vol.77 (1), p.87-103

2013

Volltextzugriff (PDF)

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Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Social Capital Production in a Virtual P3 Community

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising

Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

E-tailers versus retailers: Which factors determine consumer preferences

Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects

Knowledge Stocks and Information Flows in New Product Development

Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review

Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets

An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction

Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

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