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Did clickbait crack the code on virality?

Journal of the Academy of Marketing Science, 2022-05, Vol.50 (3), p.482-502

2022

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Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Journal of marketing research, 2022-08, Vol.59 (4), p.755-774

2022

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Horizontal Referrals in B2B Markets

Journal of marketing research, 2024-02, Vol.61 (1), p.143-164

2024

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Estimating the Influence of Fairness on Bargaining Behavior

Management science, 2008-10, Vol.54 (10), p.1774-1791

2008

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LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Journal of interactive marketing, 2021-02, Vol.53 (1), p.80-95

2021

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The spillover effects of positive and negative buzz on brand attitudes

European journal of marketing, 2023-11, Vol.57 (9), p.2382-2406

2023

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Understanding Managers’ Trade-Offs Between Exploration and Exploitation

Marketing science (Providence, R.I.), 2022-01, Vol.41 (1), p.139-165

2022

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Silently killing your panelists one email at a time: The true cost of email solicitations

Journal of the Academy of Marketing Science, 2024-07, Vol.52 (4), p.1216-1239

2024

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A multi-stage model of word-of-mouth influence through viral marketing

International journal of research in marketing, 2008-09, Vol.25 (3), p.151-163

2008

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Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Marketing science (Providence, R.I.), 2008-05, Vol.27 (3), p.443-460

2008

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Artificial Intelligence and Marketing: Pitfalls and Opportunities

Journal of interactive marketing, 2020-08, Vol.51 (1), p.91-105

2020

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Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

International journal of research in marketing, 2017-06, Vol.34 (2), p.367-381

2017

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Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

Journal of consumer psychology, 2013-10, Vol.23 (4), p.496-502

2013

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So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

International journal of research in marketing, 2013-12, Vol.30 (4), p.358-367

2013

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How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Information systems research, 2009-12, Vol.20 (4), p.527-546

2009

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Silently Killing your Panelists One Email at a Time: The True Cost of Email Solicitations

SSRN Electronic Journal, 2024

2024

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A multi-stage model of word-ofmouth influence through viral marketing

International journal of research in marketing, 2008-09, Vol.25 (3), p.151

2008

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Understanding Managers' Trade-offs between Exploration and Exploitation

SSRN Electronic Journal

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LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

SSRN Electronic Journal

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The Impact of Anchors on Donors' Behavior: a Field Experiment

Advances in Consumer Research, 2010, Vol.37, p.524

2010

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Hierarchical Bayesian conjoint models incorporating measurement uncertainty

Marketing letters, 2008-06, Vol.19 (2), p.141-155

2008

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Modeling voter choice to predict the final outcome of two-stage elections

International journal of forecasting, 2006-10, Vol.22 (4), p.689-706

2006

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Offering Collaborative-Like Recommendations When Data Is Sparse: The Case of Attraction-Weighted Information Filtering

Adaptive Hypermedia and Adaptive Web-Based Systems, 2004, p.393-396

2004

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Uncovering hidden motivations, preferences and choices

De Bruyn, Arnaud

2004

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Bayesian Customer Profiling: Applications to Age and Political Partisanship Estimation

SSRN Electronic Journal

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Did clickbait crack the code on virality?

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Horizontal Referrals in B2B Markets

Estimating the Influence of Fairness on Bargaining Behavior

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

The spillover effects of positive and negative buzz on brand attitudes

Understanding Managers’ Trade-Offs Between Exploration and Exploitation

Silently killing your panelists one email at a time: The true cost of email solicitations

A multi-stage model of word-of-mouth influence through viral marketing

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Silently Killing your Panelists One Email at a Time: The True Cost of Email Solicitations

A multi-stage model of word-ofmouth influence through viral marketing

Understanding Managers' Trade-offs between Exploration and Exploitation

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

The Impact of Anchors on Donors' Behavior: a Field Experiment

Hierarchical Bayesian conjoint models incorporating measurement uncertainty

Modeling voter choice to predict the final outcome of two-stage elections

Offering Collaborative-Like Recommendations When Data Is Sparse: The Case of Attraction-Weighted Information Filtering

Uncovering hidden motivations, preferences and choices

Bayesian Customer Profiling: Applications to Age and Political Partisanship Estimation

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