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On the Path to Decolonizing Health Care Services: The Role of Marketing

Journal of marketing, 2024-01, Vol.88 (1), p.138-159

2024

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Human Dimensions of Cybersecurity

1st edition., 2018

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Co-designing a multi-criteria approach to ranking hazards to and from Australia’s emerging offshore blue economy

Environmental science & policy, 2023-09, Vol.147, p.154-168

2023

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Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues

Food quality and preference, 2013-04, Vol.28 (1), p.287-303

2013

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Advances in Digital Marketing and ECommerce: First International Conference 2020

1st edition, 2020

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Influencer marketing: brand control, commercial orientation and post credibility

Journal of marketing management, 2020-11, Vol.36 (17-18), p.1805-1831

2020

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A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Higher education research and development, 2014-03, Vol.33 (2), p.181-197

2014

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More than words can say: a multimodal approach to understanding meaning and sentiment in social media

Journal of marketing management, 2022-09, Vol.38 (13-14), p.1461-1493

2022

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Massive open online courses and consumer goals

International journal of consumer studies, 2022-05, Vol.46 (3), p.994-1015

2022

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What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform

Journal of business research, 2020-05, Vol.112, p.320-330

2020

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Real or relevant beauty? Body shape and endorser effects on brand attitude and body image

Psychology & marketing, 2011-08, Vol.28 (8), p.843-878

2011

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Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

Australasian marketing journal, 2024-08, Vol.32 (3), p.203-211

2024

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Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions

Journal of business research, 2022-03, Vol.142, p.585-593

2022

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Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment

Journal of consumer behaviour, 2021-01, Vol.20 (1), p.3-6

2021

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Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China

Journal of retailing and consumer services, 2018-09, Vol.44, p.24-34

2018

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Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance

Journal of business research, 2023-03, Vol.157, p.113586, Article 113586

2023

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Identifying Consumer Value Co-created through Social Support within Online Health Communities

Journal of macromarketing, 2015-09, Vol.35 (3), p.353-367

2015

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Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy

Australian journal of management, 2023-02, p.31289622311570

2023

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Binge drinking: A review and research agenda

Journal of consumer behaviour, 2023-01, Vol.22 (1), p.177-198

2023

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Traditional culture, political ideologies, materialism and luxury consumption in China

International journal of consumer studies, 2014-11, Vol.38 (6), p.578-585

2014

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The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia

Journal of environmental management, 2018-12, Vol.227, p.181-188

2018

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Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan

Journal of consumer behaviour, 2022-09, Vol.21 (5), p.987-1001

2022

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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value

Journal of business research, 2016-12, Vol.69 (12), p.5653-5661

2016

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Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

International marketing review, 2014-06, Vol.31 (4), p.338-362

2014

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Learner motivation for MOOC registration and the role of MOOCs as a university 'taster'

International journal of lifelong education, 2016-01, Vol.35 (1), p.74-85

2016

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On the Path to Decolonizing Health Care Services: The Role of Marketing

Human Dimensions of Cybersecurity

Co-designing a multi-criteria approach to ranking hazards to and from Australia’s emerging offshore blue economy

Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues

Advances in Digital Marketing and ECommerce: First International Conference 2020

Influencer marketing: brand control, commercial orientation and post credibility

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

More than words can say: a multimodal approach to understanding meaning and sentiment in social media

Massive open online courses and consumer goals

What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform

Real or relevant beauty? Body shape and endorser effects on brand attitude and body image

Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment

Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China

Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance

Identifying Consumer Value Co-created through Social Support within Online Health Communities

Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy

Binge drinking: A review and research agenda

Traditional culture, political ideologies, materialism and luxury consumption in China

The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia

Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan

Using blueprinting and benchmarking to identify marketing resources that help co-create customer value

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Learner motivation for MOOC registration and the role of MOOCs as a university 'taster'

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