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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Journal of business research, 2006-04, Vol.59 (4), p.449-456

2006

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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Journal of the Academy of Marketing Science, 2007-12, Vol.35 (4), p.537-549

2007

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Business strategy and the management of digital marketing

Business horizons, 2021-03, Vol.64 (2), p.285-293

2021

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Brand activism change agents: strategic storytelling for impact and authenticity

Journal of strategic marketing, 2023-10, Vol.31 (7), p.1339-1355

2023

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Workplace spirituality and employee work attitudes: An exploratory empirical assessment

Journal of organizational change management, 2003-01, Vol.16 (4), p.426-447

2003

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PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS

Marketing education review, 2019-04, Vol.29 (2), p.131-135

2019

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Upstream social marketing strategy: An integrated marketing communications approach

Business horizons, 2017-05, Vol.60 (3), p.325-333

2017

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Can Marijuana Counter-Marketing Prevent Underage Use?: Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign

Journal of advertising research, 2021-12, Vol.61 (4), p.456-471

2021

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How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory

Marketing theory, 2005-03, Vol.5 (1), p.33-49

2005

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Marketing priorities and digital tactic effectiveness: A business strategy perspective

Journal of digital & social media marketing, 2024, Vol.12 (2), p.178

2024

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Workplace spirituality and employee work attitudes

Journal of organizational change management, 2003-08, Vol.16 (4), p.426-447

2003

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A theoretical and empirical exploration of identification with virtual product communities

International journal of internet marketing and advertising, 2004, Vol.1 (2), p.155

2004

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Computer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback

Marketing education review, 2009-03, Vol.19 (1), p.29-36

Czaplewski, Andrew J.

2009

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Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts

Social marketing quarterly, 2003-03, Vol.9 (1), p.3-17

2003

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EXPORTING A GLOBAL BRAND

Marketing News, 2015-10, Vol.49 (10), p.38

2015

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Building a market -driven organization: An intra -organizational perspective

Czaplewski, Andrew J

2000

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THE RISE OF ENTREPRENEURAL THINKING

Marketing News, 2015-02, Vol.49 (2), p.38

2015

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Global Account Management as an Interorganizational Network: Theory and Propositions

Marketing in Transition: Scarcity, Globalism, & Sustainability, p.42-42

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GOING GREEN: Puts Chipotle in the Black

Marketing News, 2014-03, Vol.48 (3), p.30

2014

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Breaking the Cycle

Marketing management (Chicago, Ill.), 2008-03, Vol.17 (2), p.14

2008

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Southwest Airlines: How internal marketing pilots success

Marketing management (Chicago, Ill.), 2001-09, Vol.10 (3), p.14

2001

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Applying the RATER model for service success

Marketing management (Chicago, Ill.), 2002-01, Vol.11 (1), p.14

2002

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Marketing by design

Marketing management (Chicago, Ill.), 2003-01, Vol.12 (1), p.14

2003

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The Iridium story: A marketing disconnect?

Marketing management (Chicago, Ill.), 2000-07, Vol.9 (2), p.54

2000

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Cross-cultural performance feedback in multinational enterprises: Opportunity for organizational learning

HR. Human Resource Planning, 2002-07, Vol.25 (3), p.29

2002

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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Business strategy and the management of digital marketing

Brand activism change agents: strategic storytelling for impact and authenticity

Workplace spirituality and employee work attitudes: An exploratory empirical assessment

PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS

Upstream social marketing strategy: An integrated marketing communications approach

Can Marijuana Counter-Marketing Prevent Underage Use?: Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign

How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory

Marketing priorities and digital tactic effectiveness: A business strategy perspective

Workplace spirituality and employee work attitudes

A theoretical and empirical exploration of identification with virtual product communities

Computer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback

Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts

EXPORTING A GLOBAL BRAND

Building a market -driven organization: An intra -organizational perspective

THE RISE OF ENTREPRENEURAL THINKING

Global Account Management as an Interorganizational Network: Theory and Propositions

GOING GREEN: Puts Chipotle in the Black

Breaking the Cycle

Southwest Airlines: How internal marketing pilots success

Applying the RATER model for service success

Marketing by design

The Iridium story: A marketing disconnect?

Cross-cultural performance feedback in multinational enterprises: Opportunity for organizational learning

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