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Revisiting the Phlebotominae subfamily records in Bahia, Brazil

Medical and veterinary entomology, 2021-09, Vol.35 (3), p.400-407

2021

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To Change the Law, Defy the Law: Hijacking the Cause and Co-Opting Its Advocate

Journal of public policy & marketing, 2020-10, Vol.39 (4), p.430-443

Cova, Bernard

2020

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Pain, suffering and the consumption of spirituality: a toe story

Journal of marketing management, 2019-03, Vol.35 (5-6), p.565-585

2019

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Unconventional entrepreneurship

Journal of business research, 2018-11, Vol.92, p.385-391

2018

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Co-creating the collective service experience

Journal of service management, 2015-04, Vol.26 (2), p.276-294

2015

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Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Industrial marketing management, 2008-05, Vol.37 (3), p.270-277

2008

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Brand repulsion: consumers’ boundary work with rejected brands

European journal of marketing, 2021-04, Vol.55 (4), p.1285-1311

2021

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The new frontier of consumer experiences: escape through pain

AMS review, 2021-06, Vol.11 (1-2), p.60-69

Cova, Bernard

2021

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Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict

The Journal of consumer affairs, 2016-03, Vol.50 (1), p.166-192

2016

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Re-branding brand genericide

Business horizons, 2014-05, Vol.57 (3), p.359-369

Cova, Bernard

2014

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The ins and outs of market shaping: Exclusion as a darkside?

Journal of business research, 2021-01, Vol.124, p.483-493

2021

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Re-conceptualizing escape in consumer research

Qualitative market research, 2018-09, Vol.21 (4), p.445-464

2018

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Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Industrial marketing management, 2007-02, Vol.36 (2), p.138-146

2007

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Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform

Journal of marketing management, 2021-06, Vol.37 (9-10), p.887-913

2021

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Understanding the morphing of focal nets in the solution business: a triad management perspective

The Journal of business & industrial marketing, 2021-11, Vol.36 (12), p.2243-2256

2021

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Value slippage in brand transformation: a conceptualization

The journal of product & brand management, 2016-03, Vol.25 (1), p.3-10

2016

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Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business

Industrial marketing management, 2018-01, Vol.68, p.74-85

2018

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Interpersonal practice in project marketing: how institutional logics condition and change them

The Journal of business & industrial marketing, 2019-06, Vol.34 (4), p.723-734

2019

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A semiotic analysis of nostalgia as a connection to the past

Qualitative market research, 2008-04, Vol.11 (2), p.192-212

2008

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Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy: .

Marketing Theory, 2020-12

2020

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The process of de-iconisation of an iconic brand: a genealogical approach

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1490-1521

2017

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The secret lives of unconventional campaigns: Street marketing on the fringe

Journal of marketing communications, 2015-01, Vol.21 (1), p.65-77

2015

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"Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro: .

Revue française de gestion, 2020-08

2020

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La consommation en clé de don : état des lieux rétrospectif et prospectif: .

La Revue du MAUSS semestrielle, 2014-09

2014

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Expériences de consommation et marketing expérientiel

Revue française de gestion, 2015-11, Vol.253, p.353-367

2015

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Revisiting the Phlebotominae subfamily records in Bahia, Brazil

To Change the Law, Defy the Law: Hijacking the Cause and Co-Opting Its Advocate

Pain, suffering and the consumption of spirituality: a toe story

Unconventional entrepreneurship

Co-creating the collective service experience

Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Brand repulsion: consumers’ boundary work with rejected brands

The new frontier of consumer experiences: escape through pain

Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict

Re-branding brand genericide

The ins and outs of market shaping: Exclusion as a darkside?

Re-conceptualizing escape in consumer research

Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform

Understanding the morphing of focal nets in the solution business: a triad management perspective

Value slippage in brand transformation: a conceptualization

Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business

Interpersonal practice in project marketing: how institutional logics condition and change them

A semiotic analysis of nostalgia as a connection to the past

Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy: .

The process of de-iconisation of an iconic brand: a genealogical approach

The secret lives of unconventional campaigns: Street marketing on the fringe

"Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro: .

La consommation en clé de don : état des lieux rétrospectif et prospectif: .

Expériences de consommation et marketing expérientiel

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