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Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.1-22

2015

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Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

Journal of marketing research, 2022-10, Vol.59 (5), p.983-1001

2022

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The Fresh Start Mindset: Transforming Consumers’ Lives

The Journal of consumer research, 2018-06, Vol.45 (1), p.21-48

2018

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The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

International journal of research in marketing, 2013-03, Vol.30 (1), p.69-82

2013

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Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Journal of international marketing (East Lansing, Mich.), 2019-03, Vol.27 (1), p.38-55

2019

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Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

The Journal of consumer research, 2010-08, Vol.37 (2), p.315-328

2010

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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America

Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.274-290

2019

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The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands

Journal of international marketing (East Lansing, Mich.), 2021-12, Vol.29 (4), p.45-61

2021

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The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace

International journal of research in marketing, 2012-03, Vol.29 (1), p.43-54

2012

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Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

International journal of research in marketing, 2011-12, Vol.28 (4), p.342-351

2011

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Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe

The Journal of consumer research, 2003-09, Vol.30 (2), p.151-169

2003

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An examination of consumer advocacy and complaining behavior in the context of service failure

The Journal of services marketing, 2011-08, Vol.25 (5), p.361-370

2011

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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

Journal of international marketing (East Lansing, Mich.), 2008-01, Vol.16 (4), p.57-85

2008

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Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

Journal of business research, 2005-03, Vol.58 (3), p.361-368

2005

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Determinants of trust in a service provider: the moderating role of length of relationship

The Journal of services marketing, 2002-02, Vol.16 (1), p.35-50

2002

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Distortion of Price Discount Perceptions: The Right Digit Effect

The Journal of consumer research, 2007-08, Vol.34 (2), p.162-173

2007

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The meanings of branded products: A cross-national scale development and meaning assessment

International journal of research in marketing, 2008-06, Vol.25 (2), p.82-93

2008

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A Dual Process Evaluability Framework for decision anomalies

Journal of economic psychology, 2015-12, Vol.51, p.183-198

2015

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Environmental and Social Sustainability: A Consumer Cultural Identity Perspective in the Global-Local Marketplace

Journal of sustainable marketing, 2024-01, Vol.5 (1), p.43-49

2024

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Keeping it all without being buried alive: Understanding product retention tendency

Journal of consumer psychology, 2012-04, Vol.22 (2), p.224-236

2012

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BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

Journal of advertising, 2005-06, Vol.34 (2), p.71-84

2005

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On market mavens and consumer self-confidence: A cross-cultural study

Psychology & marketing, 2007-01, Vol.24 (1), p.69-91

2007

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From fragmentation to imagination: moving to Marketing’s next Era

AMS review, 2016-12, Vol.6 (3-4), p.132-141

Coulter, Robin A.

2016

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Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

Journal of consumer psychology, 2014-01, Vol.24 (1), p.87-95

2014

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Consumer cultural identity: local and global cultural identities and measurement implications

International marketing review, 2019-09, Vol.36 (5), p.610-627

2019

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Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

The Fresh Start Mindset: Transforming Consumers’ Lives

The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America

The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands

The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe

An examination of consumer advocacy and complaining behavior in the context of service failure

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

Determinants of trust in a service provider: the moderating role of length of relationship

Distortion of Price Discount Perceptions: The Right Digit Effect

The meanings of branded products: A cross-national scale development and meaning assessment

A Dual Process Evaluability Framework for decision anomalies

Environmental and Social Sustainability: A Consumer Cultural Identity Perspective in the Global-Local Marketplace

Keeping it all without being buried alive: Understanding product retention tendency

BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

On market mavens and consumer self-confidence: A cross-cultural study

From fragmentation to imagination: moving to Marketing’s next Era

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

Consumer cultural identity: local and global cultural identities and measurement implications

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