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The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

Journal of the Academy of Marketing Science, 2005-10, Vol.33 (4), p.401-412

2005

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Sponsorship portfolio as a brand-image creation strategy

Journal of business research, 2011-02, Vol.64 (2), p.142-149

2011

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Developing an Instrument to Measure the Social Impact of Sport: Social Capital, Collective Identities, Health Literacy, Well-Being and Human Capital

Journal of sport management, 2013-01, Vol.27 (1), p.24-42

2013

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Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship

Journal of sport management, 2009-01, Vol.23 (1), p.65-86

2009

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SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

Journal of advertising, 2005-07, Vol.34 (2), p.21-42

2005

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Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants

Journal of business research, 2008-02, Vol.61 (2), p.83-90

2008

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Corporate sponsorship of a cause: the role of identification in purchase intent

Journal of business research, 2005-03, Vol.58 (3), p.268-276

2005

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Exploring the Relationship Between Sponsorship Characteristics and Sponsorship Asking Price

Journal of sport management, 2012-07, Vol.26 (4), p.335-349

2012

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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects

Journal of business research, 2012, Vol.65 (1), p.117-121

2012

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The effects of consumer knowledge on responses to event sponsorships

Psychology & marketing, 2004-03, Vol.21 (3), p.185-207

2004

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An International Review of Sponsorship Research

Journal of advertising, 1998-03, Vol.27 (1), p.1-21

1998

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Exploring the Usefulness of an Ecotourism Interest Scale

Journal of travel research, 2002-02, Vol.40 (3), p.259-269

2002

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Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

Journal of advertising, 2001-06, Vol.30 (2), p.41-51

2001

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Experienced Presence within Computer‐Mediated Communications: Initial Explorations on the Effects of Gender with Respect to Empathy and Immersion

Journal of computer-mediated communication, 2005-01, Vol.10 (2), p.00-00

2005

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An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Journal of public policy & marketing, 1991-10, Vol.10 (2), p.77-101

1991

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Sponsorship Linked Marketing Development

Sport marketing quarterly, 1995-12, Vol.4, p.13-24

Cornwell, T B

1995

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Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Sport marketing quarterly, 2003-01, Vol.12 (13), p.131-139

2003

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The use of sponsorship-linked marketing by tobacco firms: international public policy issues

The Journal of consumer affairs, 1997-12, Vol.31 (2), p.238-254

CORNWELL, T. BETTINA

1997

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The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth

Journal of advertising research, 2004-09, Vol.44 (3), p.281-296

2004

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Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

Journal of advertising research, 2002-11, Vol.42 (6), p.16-32

2002

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The Value of Winning in Motorsports: Sponsorship-linked Marketing

Journal of advertising research, 2001-01, Vol.41 (1), p.17-31

2001

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Out of Sight, Out of Mind: An Exploratory Examination of Institutionalization and Consumption

Journal of public policy & marketing, 1996-10, Vol.15 (2), p.278-295

1996

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"T-Shirts as Wearable Diary: An Examination of Artifact Consumption and Garnering Related to Life Events"

Advances in consumer research, 1990-01, Vol.17, p.375

Cornwell, T Bettina

1990

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The Institutionalized Consumer

Advances in consumer research, 1995-01, Vol.22, p.686

1995

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Book Reviews

Journal of the Academy of Marketing Science, 1995, Vol.23 (3), p.218-219

1995

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The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

Sponsorship portfolio as a brand-image creation strategy

Developing an Instrument to Measure the Social Impact of Sport: Social Capital, Collective Identities, Health Literacy, Well-Being and Human Capital

Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship

SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants

Corporate sponsorship of a cause: the role of identification in purchase intent

Exploring the Relationship Between Sponsorship Characteristics and Sponsorship Asking Price

Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects

The effects of consumer knowledge on responses to event sponsorships

An International Review of Sponsorship Research

Exploring the Usefulness of an Ecotourism Interest Scale

Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

Experienced Presence within Computer‐Mediated Communications: Initial Explorations on the Effects of Gender with Respect to Empathy and Immersion

An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Sponsorship Linked Marketing Development

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

The use of sponsorship-linked marketing by tobacco firms: international public policy issues

The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth

Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

The Value of Winning in Motorsports: Sponsorship-linked Marketing

Out of Sight, Out of Mind: An Exploratory Examination of Institutionalization and Consumption

"T-Shirts as Wearable Diary: An Examination of Artifact Consumption and Garnering Related to Life Events"

The Institutionalized Consumer

Book Reviews

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