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Strategic Marketing Planning for Radically New Products

Journal of marketing, 2000-01, Vol.64 (1), p.1-16

Cooper, Lee G.

2000

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PromoCast™: A New Forecasting Method for Promotion Planning

Marketing science (Providence, R.I.), 1999-01, Vol.18 (3), p.301-316

1999

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Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

International journal of research in marketing, 2005-06, Vol.22 (2), p.159-182

2005

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Retailer promotion planning: Improving forecast accuracy and interpretability

Journal of interactive marketing, 2006, Vol.20 (3), p.71-81

2006

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Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results

Management science, 2000-02, Vol.46 (2), p.249-264

2000

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Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities

Management science, 1988-06, Vol.34 (6), p.707-723

Cooper, Lee G

1988

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Truth in Concentration in the Land of (80/20) Laws

Marketing science (Providence, R.I.), 1993-04, Vol.12 (2), p.167-183

1993

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The discounting of discounts and promotion thresholds

The Journal of consumer research, 1992-12, Vol.19 (3), p.401-411

1992

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Building Market Structures from Consumer Preferences

Journal of marketing research, 1996-08, Vol.33 (3), p.293-306

1996

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Building Market Structures from Consumer Preferences

Journal of marketing research, 1996-08, Vol.33 (3), p.293

1996

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Modeling Asymmetric Competition

Marketing science (Providence, R.I.), 1988-10, Vol.7 (4), p.393-412

1988

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Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models

Journal of marketing research, 1996-05, Vol.33 (2), p.224-238

1996

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Breeding Competitive Strategies

Management science, 1997-03, Vol.43 (3), p.257-275

1997

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Two logit models for external analysis of preferences

Psychometrika, 1983-12, Vol.48 (4), p.607-620

1983

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Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models

Journal of marketing research, 1996-05, Vol.33 (2), p.224

1996

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A new solution to the additive constant problem in metric multidimensional scaling

Psychometrika, 1972-09, Vol.37 (3), p.311-322

Cooper, Lee G.

1972

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Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Journal of marketing research, 1974-08, Vol.11 (3), p.303

1974

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Do We Need Critical Relativism? Comments on "On Method in Consumer Research"

The Journal of consumer research, 1987-06, Vol.14 (1), p.126-127

Cooper, Lee G.

1987

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Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Journal of marketing research, 1974-08, Vol.11 (3), p.303-311

1974

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Personalization and Technology-Enabled Marketing

Managing in the Information Economy, 2007, Vol.1

2007

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Standardizing Variables in Multiplicative Choice Models

The Journal of consumer research, 1983-06, Vol.10 (1), p.96-108

1983

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A Review of Multidimensional Scaling in Marketing Research

Applied Psychological Measurement, 1983-09, Vol.7 (4), p.427-450

Cooper, Lee G.

1983

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Technical Note--Simplified Estimation Procedures for MCI Models

Marketing science (Providence, R.I.), 1982-08, Vol.1 (3), p.314-322

1982

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The Measure of All Things

Contemporary psychology, 1980-05, Vol.25 (5), p.368-369

COOPER, LEE G.

1980

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Investigating the Effectiveness of Promotional Efforts in Arts Organization

Performing Arts Review, 1981-01, Vol.11 (1), p.62-69

Cooper, Lee G.

1981

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Strategic Marketing Planning for Radically New Products

PromoCast™: A New Forecasting Method for Promotion Planning

Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Retailer promotion planning: Improving forecast accuracy and interpretability

Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results

Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities

Truth in Concentration in the Land of (80/20) Laws

The discounting of discounts and promotion thresholds

Building Market Structures from Consumer Preferences

Building Market Structures from Consumer Preferences

Modeling Asymmetric Competition

Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models

Breeding Competitive Strategies

Two logit models for external analysis of preferences

Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models

A new solution to the additive constant problem in metric multidimensional scaling

Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Do We Need Critical Relativism? Comments on "On Method in Consumer Research"

Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Personalization and Technology-Enabled Marketing

Standardizing Variables in Multiplicative Choice Models

A Review of Multidimensional Scaling in Marketing Research

Technical Note--Simplified Estimation Procedures for MCI Models

The Measure of All Things

Investigating the Effectiveness of Promotional Efforts in Arts Organization

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