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Concise Encyclopedia of Advertising

1, 2005

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Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing

Services marketing quarterly, 2017-10, Vol.38 (4), p.203-212

2017

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Website Interaction Satisfaction: A Reassessment

Interacting with computers, 2013-07, Vol.25 (4), p.307-311, Article 307

2013

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The relationship of the visual element of an advertisement to service quality expectations and source credibility

The Journal of services marketing, 2006-10, Vol.20 (6), p.404-411

2006

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Web Site Interaction Satisfaction: Scale Development Considerations

Journal of Internet commerce, 2008-10, Vol.7 (3), p.359-378

2008

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Accountants' attitudes toward advertising: a longitudinal study

The Journal of services marketing, 2009-04, Vol.23 (2), p.124-131

2009

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Ethical Issues in the Age of the Internet: A Study of Students' Perceptions Using the Multidimensional Ethics Scale

Journal of Internet commerce, 2011-04, Vol.10 (2), p.128-143

2011

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Marketing Professors' Perspectives on the Cost of College Textbooks: A Pilot Study

Journal of education for business, 2012-01, Vol.87 (1), p.1-6

2012

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Building a competitive advantage for service firms: measurement of consumer expectations of service quality

The Journal of services marketing, 1993-01, Vol.7 (1), p.22-32

1993

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Interactive Distance Learning: Impact on Student Course Evaluations

Journal of marketing education, 1999-08, Vol.21 (2), p.97-105

Clow, Kenneth E.

1999

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An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services

Services marketing quarterly, 2009-01, Vol.30 (1), p.69-84

2009

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The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

The Journal of services marketing, 1999-02, Vol.13 (1), p.59-72

1999

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College image: A strategic marketing dilemma

Services marketing quarterly, 2008-01, Vol.29 (3), p.99-113

2008

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Small Retailers' Road to Success: The Customer Value Concept

Services marketing quarterly, 2005-01, Vol.26 (2), p.69-81

2005

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A Longitudinal Study of the Stability of Consumer Expectations of Services

Journal of business research, 1998-05, Vol.42 (1), p.63-73

1998

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Attitudes of Dentists and Dental Patients Toward Advertising

Health marketing quarterly, 2007, Vol.24 (1-2), p.23-34

2007

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Increasing Job Satisfaction of Service Personnel

The Journal of services marketing, 1994-03, Vol.8 (1), p.14-26

1994

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The antecedents of consumer expectations of services: an empirical study across four industries

The Journal of services marketing, 1997-08, Vol.11 (4), p.230-248

1997

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Are consumers willing to pay a price premium to shop locally?

International journal of business, marketing, and decision sciences, 2015-09, Vol.8 (1), p.86

2015

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The importance of service quality determinants in advertising a professional service: an exploratory study

The Journal of services marketing, 1996-04, Vol.10 (2), p.57-72

1996

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Teaching Methodologies Used in Basic Marketing: An Empirical Investigation

Journal of marketing education, 1996-03, Vol.18 (1), p.48-59

1996

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A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods

Services marketing quarterly, 2002-09, Vol.23 (4), p.65-80

2002

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E-Commerce Issues in Healthcare Marketing

Services marketing quarterly, 2004, Vol.26 (1), p.55-69

2004

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Managing consumer expectations of low-margin, high-volume services

The Journal of services marketing, 1995-03, Vol.9 (1), p.33-46

1995

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Boutique clothing stores and materialism

International journal of business, marketing, and decision sciences, 2014-06, Vol.7 (1), p.32

2014

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Concise Encyclopedia of Advertising

Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing

Website Interaction Satisfaction: A Reassessment

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Web Site Interaction Satisfaction: Scale Development Considerations

Accountants' attitudes toward advertising: a longitudinal study

Ethical Issues in the Age of the Internet: A Study of Students' Perceptions Using the Multidimensional Ethics Scale

Marketing Professors' Perspectives on the Cost of College Textbooks: A Pilot Study

Building a competitive advantage for service firms: measurement of consumer expectations of service quality

Interactive Distance Learning: Impact on Student Course Evaluations

An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

College image: A strategic marketing dilemma

Small Retailers' Road to Success: The Customer Value Concept

A Longitudinal Study of the Stability of Consumer Expectations of Services

Attitudes of Dentists and Dental Patients Toward Advertising

Increasing Job Satisfaction of Service Personnel

The antecedents of consumer expectations of services: an empirical study across four industries

Are consumers willing to pay a price premium to shop locally?

The importance of service quality determinants in advertising a professional service: an exploratory study

Teaching Methodologies Used in Basic Marketing: An Empirical Investigation

A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods

E-Commerce Issues in Healthcare Marketing

Managing consumer expectations of low-margin, high-volume services

Boutique clothing stores and materialism

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