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Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches

Journal of marketing education, 2021-04, Vol.43 (1), p.9-24

2021

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Personality effects on WoM and eWoM susceptibilty – a cross-country perspective

International marketing review, 2022-08, Vol.39 (4), p.889-911

2022

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Student intercultural proficiency from study abroad programs

Journal of marketing education, 2009-08, Vol.31 (2), p.173-181

2009

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Extreme response style in cross-cultural research

International marketing review, 2001-06, Vol.18 (3), p.301-324

Clarke, Irvine

2001

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Student Observations of Outstanding Teaching: Implications for Marketing Educators

Journal of marketing education, 2004-12, Vol.26 (3), p.271-281

2004

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Advances in Electronic Marketing

1, 2005

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A Competitive and Experiential Assignment in Search Engine Optimization Strategy

Marketing education review, 2014-04, Vol.24 (1), p.25-30

2014

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Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education

Journal of marketing education, 2006-12, Vol.28 (3), p.218-226

2006

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Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns

Journal of promotion management, 2020-02, Vol.26 (2), p.163-185

2020

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A comparative exploration of celebrity chef influence on millennials

Journal of foodservice business research, 2020-09, Vol.23 (5), p.442-470

2020

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RFID and Consumer Privacy

Journal of Internet commerce, 2008-12, Vol.7 (4), p.513-527

2008

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Trademark rights in gray markets

International marketing review, 2000-01, Vol.17 (3), p.272-286

2000

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Challenges of transforming a traditional brick-and-mortar store into a bricks-and-clicks model: a small business case study

Journal of electronic commerce in organizations, 2004-12, Vol.2 (4), p.74-88

2004

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The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

Industrial marketing management, 2005-05, Vol.34 (4), p.399-405

2005

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Integrating country of origin into global marketing strategy: A review of US marking statutes

International marketing review, 2000-01, Vol.17 (2), p.114-126

2000

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Handbook of Niche Marketing: Principles and Practice

The Journal of consumer marketing, 2007-01, Vol.24 (1), p.57-57

2007

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E-business Applications: Technologies for Tomorrow's Solutions

The Journal of Consumer Marketing, 2004-08, Vol.21 (5), p.362-363

Clarke, Irvine

2004

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Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study

Journal of electronic commerce in organizations, 2004-10, Vol.2 (4), p.75-89

2004

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Marketing Revolution

The Journal of consumer marketing, 2006-04, Vol.23 (3), p.171-172

2006

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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns

The Journal of Consumer Marketing, 2003-09, Vol.20 (5), p.488-489

Clarke, Irvine

2003

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Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

The Journal of Product and Brand Management, 2005-03, Vol.14 (2), p.137-137

Clarke, Irvine

2005

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Web-based B2B portals

Industrial marketing management, 2003, Vol.32 (1), p.15-23

2003

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Internet marketing: Metatags may create trademark liability

Journal of the Academy of Marketing Science, 2001-04, Vol.29 (2), p.204

Clarke, Irvine

2001

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Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program

Marketing education review, 2010-07, Vol.20 (2), p.149-162

2010

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Extreme Response Style in Cross-Cultural Research: An Empirical Investigation

Journal of social behavior and personality, 2000-03, Vol.15 (1), p.137-152

Clarke, I

2000

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Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches

Personality effects on WoM and eWoM susceptibilty – a cross-country perspective

Student intercultural proficiency from study abroad programs

Extreme response style in cross-cultural research

Student Observations of Outstanding Teaching: Implications for Marketing Educators

Advances in Electronic Marketing

A Competitive and Experiential Assignment in Search Engine Optimization Strategy

Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education

Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns

A comparative exploration of celebrity chef influence on millennials

RFID and Consumer Privacy

Trademark rights in gray markets

Challenges of transforming a traditional brick-and-mortar store into a bricks-and-clicks model: a small business case study

The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

Integrating country of origin into global marketing strategy: A review of US marking statutes

Handbook of Niche Marketing: Principles and Practice

E-business Applications: Technologies for Tomorrow's Solutions

Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study

Marketing Revolution

Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns

Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

Web-based B2B portals

Internet marketing: Metatags may create trademark liability

Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program

Extreme Response Style in Cross-Cultural Research: An Empirical Investigation

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