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The effect of partitioned framing vs. all-inclusive framing of donation amount on prosocial behavior: focus on the moderation effect of psychological characteristics

Frontiers in psychology, 2023-05, Vol.14, p.1166092-1166092

2023

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The effect of non-stereotypical gender role advertising on consumer evaluation

International journal of advertising, 2016-01, Vol.35 (1), p.106-134

2016

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Social Network Services Addiction in the Workplace

The Journal of Asian Finance, 2019, Economics and Business , 6(1), , pp.249-259

2019

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Social Network Services Addiction in the Workplace

The Journal of Asian finance, economics, and business, 2019-01, Vol.6 (1), p.249-259

2019

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When and How Information Quality Matters: Perceived Customer Orientation and Customer Satisfaction

INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences, 2013-05, Vol.5 (9), p.105-113

2013

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The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification

Journal of business research, 2019-06, Vol.99, p.472-480

2019

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A store brand’s country-of-origin or store image: what matters to consumers?

International marketing review, 2017-04, Vol.34 (2), p.272-292

2017

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When Is Information Quality More Important?: The Moderating Effects of Perceived Market Orientation and Shopping Value

Journal of global information management, 2018-04, Vol.26 (2), p.204-232

2018

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Capitals and Self-Efficacy: Catalysts for Entrepreneurial Intention of Potential Entrepreneur

Academy of Management Annual Meeting Proceedings, 2024, Vol.2024 (1)

2024

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정보 구성과 제품 유형이 소비자 참여 행동에 미치는 영향 : 기업 페이스북 브랜드 팬 페이지 포스트 분석

Journal of CEO and Management Studies, 2023-12, Vol.26, p.117-137

2023

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Cultural Value Embeddedness on Local Website of Global Companies: With a Focus on Korea, China, and U.S.A

Journal of China Studies, 2020-12, Vol.23 (4), p.71-92

Chu, Kyounghee

2020

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The Impact of Video Game Addiction in the Workplace

International journal of cyber behavior, psychology, and learning, 2018-04, Vol.8 (2), p.1-19

2018

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A Study on MZ Generation Consumer Evaluation toward Trans-gender Advertising : Focused on the Comparison of Country(China vs. Korea) and Sex Difference

Journal of China Studies, 2022-09, Vol.25 (3), p.1-28

2022

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Consumer Responses toward a Radical Rebranding: A Serial Dual Mediation Model

The e-Business Studies, 2022-04, Vol.23 (2), p.229-245

2022

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How much change is optimal when a brand is newly rebranded?

Asia Marketing Journal (Online), 2014, Vol.15 (4), p.161-186

2014

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The Effect of Metaphors on Advertising Attitude : Focused on the Moderating Effect of Personal Need for Structure and Its Mechanisms Investigation

Journal of Marketing Management Research, 2022-04, Vol.27 (2), p.95-116

2022

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A Study on the Rebranding Effect : Focused on Market Maven and Consumer Innovativeness

Journal of Business, 2017-11, Vol.2 (2), p.11-17

2017

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The Factors Affecting Donation Intention : Focusing on Social Capital, Cultural Capital, and Class Identification

Journal of Business, 2017-05, Vol.2 (1), p.39-44

2017

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Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

Asia Marketing Journal (Online), 2012, Vol.14 (3), p.137-151

2012

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The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service

Journal of Digital Convergence, 2014-10, Vol.12 (10), p.211-222

2014

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The Effect of Perceived Justice on Customer Satisfaction in SNS Social CRM : The Mediating Role of Emotions

Journal of Business, 2016-05, Vol.1 (1), p.15-23

2016

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Not All Communication is Created Equal : An Investigation into the Way to Improve Communication Quality on SNS

JOURNAL OF KOREAN MARKETING ASSOCIATION, 2017-05, Vol.32 (2), p.103-124

2017

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A Study on the Impact of Weather on Sales and Optimal Budget Allocation of Weather Marketing

Journal of the Korean Operations Research and Management Science Society, 2013-03, Vol.38 (1), p.153-181

2013

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모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할

디지털융복합연구, 2014, 12(10), , pp.211-222

2014

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Validating the Relationship between Information Quality and Trust: The Moderating Effect from Customer Orientation

E-Commerce and Web Technologies, p.13-24

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The effect of partitioned framing vs. all-inclusive framing of donation amount on prosocial behavior: focus on the moderation effect of psychological characteristics

The effect of non-stereotypical gender role advertising on consumer evaluation

Social Network Services Addiction in the Workplace

Social Network Services Addiction in the Workplace

When and How Information Quality Matters: Perceived Customer Orientation and Customer Satisfaction

The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification

A store brand’s country-of-origin or store image: what matters to consumers?

When Is Information Quality More Important?: The Moderating Effects of Perceived Market Orientation and Shopping Value

Capitals and Self-Efficacy: Catalysts for Entrepreneurial Intention of Potential Entrepreneur

정보 구성과 제품 유형이 소비자 참여 행동에 미치는 영향 : 기업 페이스북 브랜드 팬 페이지 포스트 분석

Cultural Value Embeddedness on Local Website of Global Companies: With a Focus on Korea, China, and U.S.A

The Impact of Video Game Addiction in the Workplace

A Study on MZ Generation Consumer Evaluation toward Trans-gender Advertising : Focused on the Comparison of Country(China vs. Korea) and Sex Difference

Consumer Responses toward a Radical Rebranding: A Serial Dual Mediation Model

How much change is optimal when a brand is newly rebranded?

The Effect of Metaphors on Advertising Attitude : Focused on the Moderating Effect of Personal Need for Structure and Its Mechanisms Investigation

A Study on the Rebranding Effect : Focused on Market Maven and Consumer Innovativeness

The Factors Affecting Donation Intention : Focusing on Social Capital, Cultural Capital, and Class Identification

Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service

The Effect of Perceived Justice on Customer Satisfaction in SNS Social CRM : The Mediating Role of Emotions

Not All Communication is Created Equal : An Investigation into the Way to Improve Communication Quality on SNS

A Study on the Impact of Weather on Sales and Optimal Budget Allocation of Weather Marketing

모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할

Validating the Relationship between Information Quality and Trust: The Moderating Effect from Customer Orientation

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