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Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Computers in human behavior, 2011, Vol.27 (1), p.365-372

2011

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Congruence Effects of Corporate Associations and Crisis Issue on Crisis Communication Strategies

Social behavior and personality, 2017-08, Vol.45 (7), p.1085-1098

2017

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BRIDGING OR BONDING?: A cross-cultural study of social relationships in social networking sites

Information, communication & society, 2011-02, Vol.14 (1), p.107-129

2011

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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Journal of advertising, 2004, Vol.33 (1), p.30-42

2004

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LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Journal of advertising, 2005-07, Vol.34 (2), p.85-98

2005

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Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

Journal of popular culture, 2007-04, Vol.40 (2), p.304-324

2007

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It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology & marketing, 2012-09, Vol.29 (9), p.639-650

2012

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Guest Editorial: Advertising and Social media

International journal of advertising, 2011-01, Vol.30 (1), p.11-12

Marina Choi, Sejung

2011

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When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries

Sustainability, 2022-07, Vol.14 (13), p.8164

2022

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Why we post selfies: Understanding motivations for posting pictures of oneself

Personality and individual differences, 2016-07, Vol.97, p.260-265

2016

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Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives

Journal of business ethics, 2018-12, Vol.153 (2), p.447-463

2018

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Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

KSII transactions on Internet and information systems, 2015-08, Vol.9 (8), p.3258-3275

2015

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"I won't leave you although you disappoint me": The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment

Psychology & marketing, 2010-11, Vol.27 (11), p.1050-1073

2010

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When good becomes bad: the role of corporate crisis and issue congruence

International journal of advertising, 2020-05, Vol.39 (4), p.571-586

2020

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Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea

International journal of advertising, 2011-01, Vol.30 (3), p.479-507

2011

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Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Computers in human behavior, 2016-09, Vol.62, p.116-123

2016

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Me and brands: understanding brand-selfie posters on social media

International journal of advertising, 2018-01, Vol.37 (1), p.14-28

2018

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Privacy or Security: Does It Matter for Continued Use Intention of Travel Applications?

Cornell hospitality quarterly, 2023-05, Vol.64 (2), p.267-282

2023

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Dimensions of Luxury Brand Personality: Scale Development and Validation

Psychology & marketing, 2015-01, Vol.32 (1), p.121-132

2015

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The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea

Journal of cross-cultural psychology, 2012-01, Vol.43 (1), p.151-166

2012

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Get behind my selfies: The Big Five traits and social networking behaviors through selfies

Personality and individual differences, 2017-04, Vol.109, p.98-101

2017

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Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Journal of global marketing, 2011-07, Vol.24 (3), p.263-281

2011

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MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members

Journal of marketing communications, 2011-07, Vol.17 (3), p.145-162

2011

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INCREASING POWER AND PREVENTING PAIN: The Moderating Role of Self-Construal in Advertising Message Framing

Journal of advertising, 2011-03, Vol.40 (1), p.71-85

2011

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Measuring expected interactivity: Scale development and validation

New media & society, 2014-08, Vol.16 (5), p.856-870

2014

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Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Congruence Effects of Corporate Associations and Crisis Issue on Crisis Communication Strategies

BRIDGING OR BONDING?: A cross-cultural study of social relationships in social networking sites

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Guest Editorial: Advertising and Social media

When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries

Why we post selfies: Understanding motivations for posting pictures of oneself

Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

"I won't leave you although you disappoint me": The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment

When good becomes bad: the role of corporate crisis and issue congruence

Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Me and brands: understanding brand-selfie posters on social media

Privacy or Security: Does It Matter for Continued Use Intention of Travel Applications?

Dimensions of Luxury Brand Personality: Scale Development and Validation

The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea

Get behind my selfies: The Big Five traits and social networking behaviors through selfies

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members

INCREASING POWER AND PREVENTING PAIN: The Moderating Role of Self-Construal in Advertising Message Framing

Measuring expected interactivity: Scale development and validation

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