UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Journal of marketing, 2017-01, Vol.81 (1), p.83-102

2017

Volltextzugriff (PDF)

When marketing strategy meets culture: the role of culture in product evaluations

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.384-402

2018

Volltextzugriff (PDF)

Not all price endings are created equal: Price points and asymmetric price rigidity

Journal of monetary economics, 2020-04, Vol.110 (forthcoming), p.33-49

2020

Volltextzugriff (PDF)

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.317-342

2019

Volltextzugriff (PDF)

Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral

Management science, 2016-10, Vol.62 (10), p.2952-2976

2016

Volltextzugriff (PDF)

Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis

Strategic management journal, 2017-10, Vol.38 (10), p.2103-2120

2017

Volltextzugriff (PDF)

Strategic responses of stigmatized Chinese manufacturing firms to formal and informal environmental regulative pressures through enhanced corporate social responsibility effort

Corporate social-responsibility and environmental management, 2019-11, Vol.26 (6), p.1235-1260

2019

Volltextzugriff (PDF)

A penny saved is a penny earned: How money‐view and self‐view jointly influence consumer financial behaviour

International journal of consumer studies, 2022-03, Vol.46 (2), p.449-458

2022

Volltextzugriff (PDF)

Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings

Information systems research, 2021-06, Vol.32 (2), p.633-652

2021

Volltextzugriff (PDF)

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes

The Journal of consumer research, 2007-10, Vol.34 (3), p.327-340

2007

Volltextzugriff (PDF)

CEO characteristics and corporate philanthropic giving in an emerging market: The case of China

Journal of business research, 2018-06, Vol.87, p.1-11

2018

Volltextzugriff (PDF)

A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation

The journal of brand management, 2017-05, Vol.24 (3), p.284-306

2017

Volltextzugriff (PDF)

Zero-Ending Prices, Cognitive Convenience, and Price Rigidity

Journal of economic behavior & organization, 2022-11, Vol.203, p.519-542

2022

Volltextzugriff (PDF)

Consumer misestimations of small recurring changes vs. a single large lump sum

Marketing letters, 2023-12, Vol.34 (4), p.605-617

2023

Volltextzugriff (PDF)

Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice

Journal of marketing research, 2009-06, Vol.46 (3), p.330-343

2009

Volltextzugriff (PDF)

It pays to diversify: Effect of bullet‐screen comment diversity on payment

Psychology & marketing, 2024-08, Vol.41 (8), p.1686-1702

2024

Volltextzugriff (PDF)

Behavioral pricing in the platform economy

Decision sciences, 2023-08, Vol.54 (4), p.432-433

2023

Volltextzugriff (PDF)

First-mover advantages and innovation success: a contingency approach

The Journal of business & industrial marketing, 2022-05, Vol.37 (6), p.1169-1181

2022

Volltextzugriff (PDF)

Competitive dynamics of energy, environment, and economy in the U.S

Energy (Oxford), 2015-09, Vol.89, p.449-460

2015

Volltextzugriff (PDF)

Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type

Psychology & marketing, 2022-10, Vol.39 (10), p.1920-1932

2022

Volltextzugriff (PDF)

Asymmetric Price Adjustment in the Small

Journal of monetary economics, 2008-05, Vol.55 (4), p.728-737

2008

Volltextzugriff (PDF)

The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases

Journal of retailing, 2020-06, Vol.96 (2), p.220-234

2020

Volltextzugriff (PDF)

Managing corporate-government relationships in a multi-cultural setting: How political corporate social responsibility (PCSR) as a response to legitimacy pressures affects firm reputation

Industrial marketing management, 2020-08, Vol.89, p.1-12

2020

Volltextzugriff (PDF)

A punishment shared is a punishment halved: Concurrent recalls reduce products’ market share loss

Psychology & marketing, 2024-08, Vol.41 (8), p.1715-1734

2024

Volltextzugriff (PDF)

Stuck at Zero: Price Rigidity in a Runaway Inflation

Economics letters, 2021-07, Vol.204 (forthcoming), p.109885, Article 109885

2021

Volltextzugriff (PDF)

1 – 25 von 90

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(75)
Mit Volltextzugriff
(74)

Publikationsform

Sprache

Englisch
(90)
Chinesisch
(2)

Erscheinungsjahr

n.n

Thema

Social Sciences
(61)
Business & Economics
(59)
Business
(49)
Marketing
(23)
Consumer Behavior
(14)
Studies
(14)
Management
(13)
Consumers
(12)
Prices
(11)
Psychology
(11)
Economics
(9)
Konsumentenverhalten
(9)
U.S
(9)
Business And Management
(8)
Northern America
(8)
Production, Pricing, And Market Structure, Size Distribution Of Firms
(8)
Psychology, Applied
(8)
Retail And Wholesale Trade, E-Commerce
(7)
Science & Technology
(7)
Consumer Economics: Empirical Analysis
(6)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(3)

Menü

Weitere Dienste

Einstellungen

The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

When marketing strategy meets culture: the role of culture in product evaluations

Not all price endings are created equal: Price points and asymmetric price rigidity

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral

Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis

Strategic responses of stigmatized Chinese manufacturing firms to formal and informal environmental regulative pressures through enhanced corporate social responsibility effort

A penny saved is a penny earned: How money‐view and self‐view jointly influence consumer financial behaviour

Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes

CEO characteristics and corporate philanthropic giving in an emerging market: The case of China

A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation

Zero-Ending Prices, Cognitive Convenience, and Price Rigidity

Consumer misestimations of small recurring changes vs. a single large lump sum

Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice

It pays to diversify: Effect of bullet‐screen comment diversity on payment

Behavioral pricing in the platform economy

First-mover advantages and innovation success: a contingency approach

Competitive dynamics of energy, environment, and economy in the U.S

Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type

Asymmetric Price Adjustment in the Small

The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases

Managing corporate-government relationships in a multi-cultural setting: How political corporate social responsibility (PCSR) as a response to legitimacy pressures affects firm reputation

A punishment shared is a punishment halved: Concurrent recalls reduce products’ market share loss

Stuck at Zero: Price Rigidity in a Runaway Inflation

Suchergebnisse filtern