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A Systematic Analysis of Non-accidental Visual-Spatial Properties in Chinese Brand Names and Their Esthetic Associations

Journal of global marketing, 2023-10, Vol.36 (5), p.339-355

Chan, Fanny Fong Yee

2023

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Strategies to drive interactivity and digital engagement: a practitioners' perspective

Journal of research in interactive marketing, 2023-11, Vol.17 (6), p.901-920

2023

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The perceived effectiveness of overt versus covert promotions

The journal of product & brand management, 2020-04, Vol.29 (3), p.321-334

Fong Yee Chan, Fanny

2020

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Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.1883-1899

2023

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Hong Kong millennials' perceptions and preferences on joint promotion partners

Asia Pacific business review, 2022-05, Vol.28 (3), p.410-430

Chan, Fanny Fong Yee

2022

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The impact of impression construction consumption on social identity: a study on Chinese female professionals

Journal of social marketing, 2023-03, Vol.13 (2), p.194-217

2023

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Mapping between placement strategies and placed product attributes in television programs

Journal of marketing communications, 2020-10, Vol.26 (7), p.780-798

Chan, Fanny Fong Yee

2020

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Product placement practices in prime-time television programmes in Hong Kong

International journal of advertising, 2018-11, Vol.37 (6), p.984-1009

2018

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Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

Journal of business research, 2020-11, Vol.120, p.31-41

Chan, Fanny Fong Yee

2020

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Placing products in humorous scenes: its impact on brand perceptions

European journal of marketing, 2021-02, Vol.55 (3), p.649-670

2021

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Sac7 and Rho1 regulate the white-to-opaque switching in Candida albicans

Scientific reports, 2018-01, Vol.8 (1), p.875-13, Article 875

2018

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Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong

Journal of cleaner production, 2020-01, Vol.242, p.118404, Article 118404

2020

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Configurating product placement prominence on brand memory: what counts and what does not?

The journal of product & brand management, 2023-04, Vol.32 (4), p.600-617

2023

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Antecedents of product placement effectiveness across cultures

International marketing review, 2016-02, Vol.33 (1), p.5-24

2016

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MNN5 Encodes an Iron-Regulated α-1,2-Mannosyltransferase Important for Protein Glycosylation, Cell Wall Integrity, Morphogenesis, and Virulence in Candida albicans

Eukaryotic Cell, 2006-02, Vol.5 (2), p.238-247

2006

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Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective

Journal of communication management (London, England), 2022-08, Vol.26 (3), p.271-293

2022

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The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Asia Pacific journal of marketing and logistics, 2020-08, Vol.32 (6), p.1269-1285

2020

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The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong

The International review of retail, distribution and consumer research, 2017-01, Vol.27 (1), p.78-93

2017

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Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong

Journal of communication management (London, England), 2020-04, Vol.24 (1), p.65-82

2020

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Characterization of a hyperactive Cyr1 mutant reveals new regulatory mechanisms for cellular cAMP levels in Candida albicans

Molecular microbiology, 2011-11, Vol.82 (4), p.879-893

2011

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Consumer Recall and Recognition Of Co-Appearing Brands in TV Media: The Moderating Roles of Product Congruity And Brand Familiarity

Journal of advertising research, 2022-03, Vol.62 (1), p.18-34

Chan, Fanny Fong Yee

2022

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Candida albicans Ubiquitin and Heat Shock Factor-Type Transcriptional Factors Are Involved in 2-Dodecenoic Acid-Mediated Inhibition of Hyphal Growth

Microorganisms (Basel), 2020-01, Vol.8 (1), p.75

2020

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Reflections on teaching and research: two inseparable components in higher education

Teachers and teaching, theory and practice, 2014-11, Vol.20 (6), p.755-763

Chan Fong Yee, Fanny

2014

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Price promotions and their effect upon reference prices

The journal of product & brand management, 2014-08, Vol.23 (4/5), p.349-361

2014

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An Exploratory Content Analysis of Product Placement in Top Grossing Films

Journal of promotion management, 2016-01, Vol.22 (1), p.107-121

Yee Chan, Fanny Fong

2016

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A Systematic Analysis of Non-accidental Visual-Spatial Properties in Chinese Brand Names and Their Esthetic Associations

Strategies to drive interactivity and digital engagement: a practitioners' perspective

The perceived effectiveness of overt versus covert promotions

Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong

Hong Kong millennials' perceptions and preferences on joint promotion partners

The impact of impression construction consumption on social identity: a study on Chinese female professionals

Mapping between placement strategies and placed product attributes in television programs

Product placement practices in prime-time television programmes in Hong Kong

Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

Placing products in humorous scenes: its impact on brand perceptions

Sac7 and Rho1 regulate the white-to-opaque switching in Candida albicans

Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong

Configurating product placement prominence on brand memory: what counts and what does not?

Antecedents of product placement effectiveness across cultures

MNN5 Encodes an Iron-Regulated α-1,2-Mannosyltransferase Important for Protein Glycosylation, Cell Wall Integrity, Morphogenesis, and Virulence in Candida albicans

Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective

The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong

Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong

Characterization of a hyperactive Cyr1 mutant reveals new regulatory mechanisms for cellular cAMP levels in Candida albicans

Consumer Recall and Recognition Of Co-Appearing Brands in TV Media: The Moderating Roles of Product Congruity And Brand Familiarity

Candida albicans Ubiquitin and Heat Shock Factor-Type Transcriptional Factors Are Involved in 2-Dodecenoic Acid-Mediated Inhibition of Hyphal Growth

Reflections on teaching and research: two inseparable components in higher education

Price promotions and their effect upon reference prices

An Exploratory Content Analysis of Product Placement in Top Grossing Films

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