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Older consumers’ reaction to a patronizing sales interaction

The Journal of services marketing, 2021-07, Vol.35 (3), p.287-298

2021

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Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan

Journal of consumer behaviour, 2012-05, Vol.11 (3), p.179-188

2012

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Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age

Journal of international consumer marketing, 2018-08, Vol.30 (4), p.244-259

2018

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Effect of Graphic Images in Cigarette Health Warning: A Call for Stricter Packaging Regulation in Japan

Journal of international consumer marketing, 2015-03, Vol.27 (2), p.137-151

Chéron, Emmanuel

2015

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A Cross-Cultural Investigation of the Stereotype for Salespeople: Professionalizing the Profession

Journal of marketing education, 2014-08, Vol.36 (2), p.132-143

2014

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The Effect of Culture and Gender on Perceived Service Quality: An Exploratory Comparison of Japanese and Thai Consumers

Journal of Asia-Pacific business, 2010-01, Vol.11 (1), p.28-49

2010

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The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan

The Journal of consumer marketing, 2012-07, Vol.29 (5), p.357-368

2012

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Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products

Journal of international consumer marketing, 2009-10, Vol.21 (4), p.285-297

2009

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Electric vehicle purchasing intentions: The concern over battery charge duration

Transportation research. Part A, Policy and practice, 1997-05, Vol.31 (3), p.235-243

1997

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The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

Journal of international consumer marketing, 1997-07, Vol.9 (4), p.5-29

1997

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Basic financial services needs of low-income individuals: a comparative study in Canada

International journal of bank marketing, 1999-04, Vol.17 (2), p.49-64

1999

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Segmentation of Bank Commercial Markets

International journal of bank marketing, 1989-06, Vol.7 (6), p.25-30

1989

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Product Involvement in Relation to Brand Categorization: The Case of Cosmetics

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, p.487-487

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Cause-related marketing in Asia: The effect of consumer involvement and gender

Social Business, 2018-11, Vol.8 (3), p.227-252

2018

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Analyse du processus décisionnel d'octroi de commandites par des organisations

Canadian journal of administrative sciences, 1994-03, Vol.11 (1), p.181-191

1994

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MATURITÉ DES MARCHÉS INDUSTRIELS ET SEGMENTATION : L'arbitrage prix/services

Décisions Marketing, 1996-05, Vol.8 (8), p.31-40

1996

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Mesure et effets de l'insatisfaction : application au marché des services aériens

Recherche et applications en marketing, 1990-12, Vol.5 (4), p.71-86

1990

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The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of domestic and foreign products

Japanese psychological research, 2001-11, Vol.43 (4), p.183-194

2001

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Relative Importance of Values as Determinants of Ownership Patterns: Comparisons Between the Canadian Provinces of Ontario and Quebec

Journal of international consumer marketing, 1993-05, Vol.5 (3), p.37-53

1993

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Japanese Consumer Dynamics

1, 2010

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The Impact of Acculturation on the Adoption of New Products in Cosmopolitan Markets

Proceedings of the 1998 Multicultural Marketing Conference, p.502-507

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Procédure de microsegmentation du marché industriel : application au service téléphonique interurbain

Recherche et applications en marketing, 1987-12, Vol.2 (4), p.23-37

CHERON, E.J

1987

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Value Trends and Demand Forecasts for Canada's Aging Baby Boomers

Canadian journal of administrative sciences, 1992-12, Vol.9 (4), p.294-304

1992

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Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 2015, p.67-72

2015

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Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic Subcultures

Global Perspectives in Marketing for the 21st Century, p.245-245

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Older consumers’ reaction to a patronizing sales interaction

Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan

Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age

Effect of Graphic Images in Cigarette Health Warning: A Call for Stricter Packaging Regulation in Japan

A Cross-Cultural Investigation of the Stereotype for Salespeople: Professionalizing the Profession

The Effect of Culture and Gender on Perceived Service Quality: An Exploratory Comparison of Japanese and Thai Consumers

The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan

Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products

Electric vehicle purchasing intentions: The concern over battery charge duration

The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

Basic financial services needs of low-income individuals: a comparative study in Canada

Segmentation of Bank Commercial Markets

Product Involvement in Relation to Brand Categorization: The Case of Cosmetics

Cause-related marketing in Asia: The effect of consumer involvement and gender

Analyse du processus décisionnel d'octroi de commandites par des organisations

MATURITÉ DES MARCHÉS INDUSTRIELS ET SEGMENTATION : L'arbitrage prix/services

Mesure et effets de l'insatisfaction : application au marché des services aériens

The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of domestic and foreign products

Relative Importance of Values as Determinants of Ownership Patterns: Comparisons Between the Canadian Provinces of Ontario and Quebec

Japanese Consumer Dynamics

The Impact of Acculturation on the Adoption of New Products in Cosmopolitan Markets

Procédure de microsegmentation du marché industriel : application au service téléphonique interurbain

Value Trends and Demand Forecasts for Canada's Aging Baby Boomers

Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism

Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic Subcultures

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