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Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease

The Journal of consumer research, 2020-10, Vol.47 (3), p.373-392

2020

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Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Journal of marketing, 2006-10, Vol.70 (4), p.37-55

2006

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Measuring Marketing Productivity: Current Knowledge and Future Directions

Journal of marketing, 2004-10, Vol.68 (4), p.76-89

2004

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Status Games: Market Driving Through Social Influence in the U.S. Wine Industry

Journal of marketing, 2018-09, Vol.82 (5), p.141-159

2018

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Market driving, market driven, or both? toward a concept of dual market orientation

Industrial marketing management, 2023-08, Vol.113, p.357-359

Carpenter, Gregory S.

2023

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Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice

The Journal of consumer research, 2000-03, Vol.26 (4), p.372-385

2000

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THE PROMISE OF TARGETED INNOVATION

MIT Sloan management review, 2019-12, Vol.60 (2), p.39-44

2019

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Handbook of Marketing Strategy

1, 2012

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Market orientation: reflections on field-based, discovery-oriented research

AMS review, 2017-06, Vol.7 (1-2), p.13-19

Carpenter, Gregory S.

2017

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Legendary luxury brands: inventing the future by reaching to the past

AMS review, 2021-12, Vol.11 (3-4), p.464-470

2021

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The past, present, and future of marketing strategy

Marketing letters, 2020-09, Vol.31 (2/3), p.163-174

2020

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The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Journal of marketing research, 2001-08, Vol.38 (3), p.349-361

2001

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Legitimately luxurious: Creating authentic luxury brands

Business horizons, 2022-09, Vol.65 (5), p.631-642

2022

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Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Journal of marketing research, 1994-08, Vol.31 (3), p.339

1994

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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Journal of marketing research, 1998-02, Vol.35 (1), p.54-70

1998

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Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Journal of marketing, 2006-10, Vol.70 (4), p.37-55

2006

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Modeling Asymmetric Competition

Marketing science (Providence, R.I.), 1988-10, Vol.7 (4), p.393-412

1988

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We UBER Yet We GOOGLE: Gaining Early- and Late-mover Advantage

The Routledge Companion to Strategic Marketing, 2021, Vol.1, p.163-174

1, 2021

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Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Journal of marketing research, 1994-08, Vol.31 (3), p.339-350

1994

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Theory + practice in marketing

International journal of research in marketing, 2016-12, Vol.33 (4), p.709-710

2016

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Competitive Strategies for Late Entry into a Market with a Dominant Brand

Management science, 1990-10, Vol.36 (10), p.1268-1278

1990

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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Journal of marketing research, 1999-05, Vol.36 (2), p.269-276

1999

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Consumer Preference Formation and Pioneering Advantage

Journal of marketing research, 1989-08, Vol.26 (3), p.285-298

1989

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Pathogen Fear and the Familiar

Advances in Consumer Research, 2017, Vol.45, p.605-606

2017

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How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing

Advances in Consumer Research, 2017, Vol.45, p.578-579

2017

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Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Measuring Marketing Productivity: Current Knowledge and Future Directions

Status Games: Market Driving Through Social Influence in the U.S. Wine Industry

Market driving, market driven, or both? toward a concept of dual market orientation

Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice

THE PROMISE OF TARGETED INNOVATION

Handbook of Marketing Strategy

Market orientation: reflections on field-based, discovery-oriented research

Legendary luxury brands: inventing the future by reaching to the past

The past, present, and future of marketing strategy

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Legitimately luxurious: Creating authentic luxury brands

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Modeling Asymmetric Competition

We UBER Yet We GOOGLE: Gaining Early- and Late-mover Advantage

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Theory + practice in marketing

Competitive Strategies for Late Entry into a Market with a Dominant Brand

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Consumer Preference Formation and Pioneering Advantage

Pathogen Fear and the Familiar

How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing

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