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Being inclusive means being accessible: Problems with digital media for visually impaired consumers

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2024, 34(1), , pp.5-18

2024

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The Journal of Advertising: Historical, Structural, and Brand Equity Considerations

Journal of advertising, 2015-01, Vol.44 (1), p.80-84

Carlson, Les

2015

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The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage

Journal of macromarketing, 2021-12, Vol.41 (4), p.547-569

2021

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Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Journal of Global Fashion Marketing, 2015, 6(3), , pp.194-206

2015

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Advertising and Violence: Concepts and Perspectives

1st edition., 2014

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When and how frontline service employee authenticity influences purchase intentions

Journal of business research, 2020-06, Vol.114, p.111-123

2020

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“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight

Journal of business research, 2024-03, Vol.174, p.114495, Article 114495

2024

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Advertising to Children: Concepts and Controversies

1999

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Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest

The Journal of consumer affairs, 2008-04, Vol.42 (1), p.100-105

CARLSON, LES

2008

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Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor

Journal of advertising, 2022-07, Vol.51 (3), p.273-275

2022

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The future of advertising research: new directions and research needs

Journal of marketing theory and practice, 2021-01, Vol.29 (1), p.51-62

2021

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Uncalculated first‐party externalities given a beverage tax

Social science quarterly, 2021-11, Vol.102 (6), p.2706-2717

2021

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Uncalculated First‐Party Externalities Given a Beverage Tax

Social science quarterly, 2019-05, Vol.100 (3), p.736-748

2019

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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

The Journal of consumer research, 1994-03, Vol.20 (4), p.535-547

1994

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Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions

Journal of public policy & marketing, 2008-10, Vol.27 (2), p.149-155

2008

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Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

The Journal of consumer affairs, 2019-12, Vol.53 (4), p.1573-1601

2019

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A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Journal of advertising, 1993-09, Vol.22 (3), p.27-39

1993

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Editorial: Reassessing the current state of advertising to children

International journal of advertising, 2014-01, Vol.33 (3), p.429-436

2014

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Reassessing the Influence of Parents and Advertising on Children's BMI

Journal of current issues and research in advertising, 2019-01, Vol.40 (3), p.275-290

2019

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Parents’ and children’s violent gameplay: role of co-playing

The Journal of consumer marketing, 2018-11, Vol.35 (6), p.623-632

2018

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Firm receptivity regarding marketplace vs political ties

American journal of business, 2020-11, Vol.35 (3/4), p.129-151

2020

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Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System

Journal of public policy & marketing, 2017-04, Vol.36 (1), p.70-78

2017

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Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Journal of advertising, 2013-04, Vol.42 (2-3), p.228-240

2013

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Family Public Policy in the United States

Journal of macromarketing, 2010-12, Vol.30 (4), p.320-330

2010

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The association of point-of-sale cigarette marketing with cravings to smoke: results from a cross-sectional population-based study

Tobacco control, 2016-07, Vol.25 (4), p.402-405

2016

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Being inclusive means being accessible: Problems with digital media for visually impaired consumers

The Journal of Advertising: Historical, Structural, and Brand Equity Considerations

The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Advertising and Violence: Concepts and Perspectives

When and how frontline service employee authenticity influences purchase intentions

“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight

Advertising to Children: Concepts and Controversies

Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest

Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor

The future of advertising research: new directions and research needs

Uncalculated first‐party externalities given a beverage tax

Uncalculated First‐Party Externalities Given a Beverage Tax

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Editorial: Reassessing the current state of advertising to children

Reassessing the Influence of Parents and Advertising on Children's BMI

Parents’ and children’s violent gameplay: role of co-playing

Firm receptivity regarding marketplace vs political ties

Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Family Public Policy in the United States

The association of point-of-sale cigarette marketing with cravings to smoke: results from a cross-sectional population-based study

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