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A machine-learning based approach to measuring constructs through text analysis

European journal of marketing, 2020-03, Vol.54 (3), p.511-524

2020

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Unreal influence: leveraging AI in influencer marketing

European journal of marketing, 2022-06, Vol.56 (6), p.1721-1747

2022

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The Customer Is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Campbell, Colin L

1st ed. 2017 edition., 2017

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Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Psychology & marketing, 2023-09, Vol.40 (9), p.1704-1719

2023

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In this together: the long-term effect of a collective crisis on the retail and service sector

The Journal of services marketing, 2022-06, Vol.36 (4), p.550-562

2022

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Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

European journal of marketing, 2023-02, Vol.57 (3), p.718-744

2023

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Campbell, Colin L

2015 edition., 2015

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Consumers' reaction to fair trade motivated price increases

Journal of retailing and consumer services, 2015-05, Vol.24, p.79-84

2015

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More than meets the eye: The functional components underlying influencer marketing

Business horizons, 2020-07, Vol.63 (4), p.469-479

2020

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The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Journal of interactive marketing, 2018-08, Vol.43, p.17-32

2018

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Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

Journal of advertising, 2022-04, Vol.51 (1), p.22-38

2022

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From data to action: How marketers can leverage AI

Business horizons, 2020-03, Vol.63 (2), p.227-243

2020

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The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Journal of Public Policy & Marketing, 2019-01, Vol.38 (1), p.110-123

2019

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Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Journal of marketing, 2019-11, Vol.83 (6), p.43-60

2019

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When satire is serious: how political cartoons impact a country's brand

Journal of public affairs, 2011-08, Vol.11 (3), p.148-155

2011

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Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Journal of advertising, 2017-07, Vol.46 (3), p.411-423

2017

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Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements

Journal of public affairs, 2010-11, Vol.10 (4), p.313-328

2010

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That's So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content

Journal of advertising, 2022-08, Vol.51 (4), p.411-429

2022

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Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

Business horizons, 2023-05, Vol.66 (3), p.405-414

2023

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Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret

Marketing letters, 2021-03, Vol.32 (1), p.75-89

2021

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How relying on online reviews impacts private label brand preferences: from ANZMAC 2019

Journal of strategic marketing, 2020-07, Vol.ahead-of-print (ahead-of-print), p.1-13

2020

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The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Campbell, Colin L.

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Marketing in Transition: Proceedings of the 2009 World Marketing Congress

Campbell, Colin L

1, 2015

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Campbell, Colin L.

2015

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Strategies for More Effective Six-Second Video Advertisements: Making the Most Of 144 Frames

Journal of advertising research, 2021-09, Vol.61 (3), p.260-275

2021

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A machine-learning based approach to measuring constructs through text analysis

Unreal influence: leveraging AI in influencer marketing

The Customer Is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

In this together: the long-term effect of a collective crisis on the retail and service sector

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Consumers' reaction to fair trade motivated price increases

More than meets the eye: The functional components underlying influencer marketing

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

From data to action: How marketers can leverage AI

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

When satire is serious: how political cartoons impact a country's brand

Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements

That's So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content

Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret

How relying on online reviews impacts private label brand preferences: from ANZMAC 2019

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Marketing in Transition: Proceedings of the 2009 World Marketing Congress

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Strategies for More Effective Six-Second Video Advertisements: Making the Most Of 144 Frames

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