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Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Journal of marketing, 2022-01, Vol.86 (1), p.91-108

2022

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Algorithmic Transference: People Overgeneralize Failures of AI in the Government

Journal of marketing research, 2023-02, Vol.60 (1), p.170-188

2023

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Grocery Shopping for America: Mitigation Strategies for Threats to National Identity

Journal of marketing research, 2024-08, Vol.61 (4), p.760-777

2024

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Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Journal of marketing research, 2020-06, Vol.57 (3), p.489-508

2020

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Feedback as a two-way street: when and why rating consumers fails

Marketing letters, 2021-12, Vol.32 (4), p.351-362

2021

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The power of sensory marketing in advertising

Current opinion in psychology, 2016-08, Vol.10, p.142-147

2016

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This Logo Moves Me: Dynamic Imagery from Static Images

Journal of marketing research, 2014-04, Vol.51 (2), p.184-197

2014

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Sensory Aspects of Package Design

Journal of retailing, 2017-03, Vol.93 (1), p.43-54

2017

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Effects of ancestral information on social connectedness and life meaning

Journal of experimental social psychology, 2024-03, Vol.111, p.104563, Article 104563

2024

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A Sign of Things to Come: Behavioral Change through Dynamic Iconography

The Journal of consumer research, 2015-04, Vol.41 (6), p.1426-1446

2015

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AI-induced indifference: Unfair AI reduces prosociality

Cognition, 2025-01, Vol.254, p.105937, Article 105937

2025

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Verticality and Conceptual Metaphors: A Systematic Review

Journal of the Association for Consumer Research, 2017-10, Vol.2 (4), p.444-459

Cian, Luca

2017

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Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture

Corporate communications, 2014-01, Vol.19 (2), p.182-199

2014

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Above and beyond the content: Feelings influence mental simulations

The Behavioral and brain sciences, 2020-01, Vol.43, p.e139-e139, Article e139

2020

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A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'

Semiotica, 2012-06, Vol.2012 (190), p.57-79

Cian, Luca

2012

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A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'

Semiotica, 2012-06, Vol.190 (June), p.57-79

Cian, Luca

2012

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Show me the product, show me the model: Effect of picture type on attitudes toward advertising

Journal of consumer psychology, 2014-10, Vol.24 (4), p.506-519

2014

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News from Artificial Intelligence is Believed Less

SSRN Electronic Journal

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Under the reputation umbrella

Corporate communications, 2014-04, Vol.19 (2), p.182-199

2014

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The Multi‐Sensory Sort (MuSeS): A new projective technique to investigate and improve the brand image

Qualitative market research, 2011-04, Vol.14 (2), p.138-159

2011

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How to measure brand image: a reasoned review

Marketing review (Helensburgh, Scotland), 2011-08, Vol.11 (2), p.165-187

Cian, Luca

2011

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Unexplored Sides of Mental Imagery

Advances in Consumer Research, 2014, Vol.42, p.27-31

2014

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The Multi-Sensory Sort (MuSeS)

Qualitative market research, 2011-04, Vol.14 (2), p.138-159

2011

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Upli: Financial Health Appiness (A)

SSRN Electronic Journal, 2023

2023

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Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Algorithmic Transference: People Overgeneralize Failures of AI in the Government

Grocery Shopping for America: Mitigation Strategies for Threats to National Identity

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Feedback as a two-way street: when and why rating consumers fails

The power of sensory marketing in advertising

This Logo Moves Me: Dynamic Imagery from Static Images

Sensory Aspects of Package Design

Effects of ancestral information on social connectedness and life meaning

A Sign of Things to Come: Behavioral Change through Dynamic Iconography

AI-induced indifference: Unfair AI reduces prosociality

Verticality and Conceptual Metaphors: A Systematic Review

Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture

Above and beyond the content: Feelings influence mental simulations

A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'

A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'

Show me the product, show me the model: Effect of picture type on attitudes toward advertising

News from Artificial Intelligence is Believed Less

Under the reputation umbrella

The Multi‐Sensory Sort (MuSeS): A new projective technique to investigate and improve the brand image

How to measure brand image: a reasoned review

Unexplored Sides of Mental Imagery

The Multi-Sensory Sort (MuSeS)

Upli: Financial Health Appiness (A)

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