UB Paderborn / Katalog / Suche / in CDI

Managing negative word-of-mouth: an exploratory study

Journal of marketing management, 2014-10, Vol.30 (13-14), p.1423-1447

2014

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Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

Journal of marketing communications, 2014, Vol.20 (1-2), p.21-41

2014

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Managing Word-of-Mouth: A Nonprofit Case Study

Journal of nonprofit & public sector marketing, 2013-07, Vol.25 (3), p.284-308

2013

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Word-of-mouth marketing

European journal of marketing, 2014-07, Vol.48 (7/8), p.1186-1208

2014

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Coordinated interaction and paradox in business relationships

The Journal of business & industrial marketing, 2009-10, Vol.24 (8), p.549-560

2009

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Complaints-handling processes and organisational benefits: An ISO 10002-based investigation

Journal of marketing management, 2012-08, Vol.28 (9-10), p.1021-1042

2012

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The Eight Pillars of WOM management: Lessons from a multiple case study

Australasian marketing journal, 2011-05, Vol.19 (2), p.85-92

2011

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Does organisational culture influence CRM's financial outcomes?

Journal of marketing management, 2013-02, Vol.29 (3-4), p.467-493

2013

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Word of mouth: understanding and managing referral marketing

Journal of strategic marketing, 1998-01, Vol.6 (3), p.241-254

Buttle, Francis A.

1998

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Hospitality marketing: principles and practice

2nd ed., 2011

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Intrinsic value of business-to-business relationships: An empirical taxonomy

Journal of business research, 2012-08, Vol.65 (8), p.1132-1138

2012

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Hospitality Marketing

2, 2011

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Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach

European journal of marketing, 2014-07, Vol.48 (7/8), p.1186-1208

2014

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Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Journal of marketing management, 2017-09, Vol.33 (13-14), p.1035-1059

2017

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Hospitality Marketing

2004

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Hospitality marketing: an introduction

1, 2004

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Customer retention management processes: A quantitative study

European journal of marketing, 2006-01, Vol.40 (1/2), p.83-99

2006

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ISO 9000: marketing motivations and benefits

The International journal of quality & reliability management, 1997-12, Vol.14 (9), p.936-947

Buttle, Francis

1997

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Why I collect contemporary art: Collector motivations as value articulations

Journal of customer behaviour, 2016-08, Vol.15 (2), p.193-212

2016

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Assessing Relationship Quality

Industrial marketing management, 2000-07, Vol.29 (4), p.351-361

2000

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Beyond satisfaction: customer attachment to retail banks

International journal of bank marketing, 2005-01, Vol.23 (4), p.349-359

2005

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Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures

Journal of relationship marketing (Binghamton, N.Y.), 2006, Vol.5 (4), p.23-42

2006

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Consumer involvement in financial services: an empirical test of two measures

International journal of bank marketing, 2001-11, Vol.19 (6), p.232-245

2001

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Sales force automation: review, critique, research agenda

International journal of management reviews : IJMR, 2006-12, Vol.8 (4), p.213-231

2006

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Customer retention management: a reflection of theory and practice

Marketing intelligence & planning, 2002-06, Vol.20 (3), p.149-161

2002

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Managing negative word-of-mouth: an exploratory study

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

Managing Word-of-Mouth: A Nonprofit Case Study

Word-of-mouth marketing

Coordinated interaction and paradox in business relationships

Complaints-handling processes and organisational benefits: An ISO 10002-based investigation

The Eight Pillars of WOM management: Lessons from a multiple case study

Does organisational culture influence CRM's financial outcomes?

Word of mouth: understanding and managing referral marketing

Hospitality marketing: principles and practice

Intrinsic value of business-to-business relationships: An empirical taxonomy

Hospitality Marketing

Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach

Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Hospitality Marketing

Hospitality marketing: an introduction

Customer retention management processes: A quantitative study

ISO 9000: marketing motivations and benefits

Why I collect contemporary art: Collector motivations as value articulations

Assessing Relationship Quality

Beyond satisfaction: customer attachment to retail banks

Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures

Consumer involvement in financial services: an empirical test of two measures

Sales force automation: review, critique, research agenda

Customer retention management: a reflection of theory and practice

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