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Examining Consumers’ Motivations to Engage in Firm‐Hosted Virtual Communities

Psychology & marketing, 2017-04, Vol.34 (4), p.356-375

2017

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A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education

DBS Business Review, 2018-11, Vol.2

2018

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An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities

Journal of marketing management, 2019-07, Vol.35 (11-12), p.1047-1079

2019

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Data-focused managerial challenges within the hotel sector

Tourism review (Association internationale d'experts scientifiques du tourisme), 2019-02, Vol.74 (1), p.104-115

2019

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Teenagers' moral advertising literacy in an influencer marketing context

International journal of advertising, 2022-01, Vol.41 (1), p.54-77

2022

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Guest editorial

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.3-14

2022

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Guest editorial

Journal of research in interactive marketing, 2022-01, Vol.16 (1), p.3-14

2022

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Academic staff perspectives on technology for assessment (TfA) in higher education: A systematic literature review

British journal of educational technology, 2019-11, Vol.50 (6), p.3080-3098

2019

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Bridging the marketing-finance divide: use of customer voice in managerial decision-making

Qualitative market research, 2022-05, Vol.25 (3), p.361-382

2022

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Contemporary Marketing Practices research program: a review of the first decade

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.84-94

2008

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Social marketing: implications for contemporary marketing practices classification scheme

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.135-141

2008

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A model of consumer engagement in a virtual customer environment

Journal of customer behaviour, 2014-12, Vol.13 (4), p.325-346

2014

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Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

2017

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Exploring paradox in marketing: managing ambiguity towards synthesis

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.95-104

2008

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Researching the role of information and communications technology (ICT) in contemporary marketing practices

The Journal of business & industrial marketing, 2008-01, Vol.23 (2), p.108-114

2008

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Introduction to the special issue on contemporary marketing practices

The Journal of business & industrial marketing, 2008-02, Vol.23 (2)

2008

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Researching the role of information and communications technology ICT in contemporary marketing practices

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.108-114

2008

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Businesstobusiness marketing practices in West Africa, Argentina and the United States

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.115-123

2008

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A comment on paradox and middlerange theory universality, synthesis and supplement

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.105-107

2008

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Researchinformed teaching and teachinginformed research the Contemporary Marketing Practices CMP living case study approach to understanding marketing practice

The Journal of business & industrial marketing, 2008-02, Vol.23 (2), p.124-134

2008

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RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge

Communications of the IBIMA, 2008-08, Vol.4

2008

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Managing information technology assimilation: A marketing perspective

The Irish journal of management, 2003-01, Vol.24 (1), p.125

Brady, Mairead

2003

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Comparison Activities to Support Students' Self-Regulated Learning in Computing Education

Proceedings of the 52nd ACM Technical Symposium on Computer Science Education, 2021, p.1347-1347

2021

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A RESEARCH NETWORK RESEARCHING NETWORKS: CHALLENGES AND IMPLICATIONS

Irish marketing review, 2006-01, Vol.18 (1/2), p.69

2006

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Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments

International journal of applied logistics, 2010-07, Vol.1 (3), p.88-105

2010

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Examining Consumers’ Motivations to Engage in Firm‐Hosted Virtual Communities

A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education

An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities

Data-focused managerial challenges within the hotel sector

Teenagers' moral advertising literacy in an influencer marketing context

Guest editorial

Guest editorial

Academic staff perspectives on technology for assessment (TfA) in higher education: A systematic literature review

Bridging the marketing-finance divide: use of customer voice in managerial decision-making

Contemporary Marketing Practices research program: a review of the first decade

Social marketing: implications for contemporary marketing practices classification scheme

A model of consumer engagement in a virtual customer environment

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Exploring paradox in marketing: managing ambiguity towards synthesis

Researching the role of information and communications technology (ICT) in contemporary marketing practices

Introduction to the special issue on contemporary marketing practices

Researching the role of information and communications technology ICT in contemporary marketing practices

Businesstobusiness marketing practices in West Africa, Argentina and the United States

A comment on paradox and middlerange theory universality, synthesis and supplement

Researchinformed teaching and teachinginformed research the Contemporary Marketing Practices CMP living case study approach to understanding marketing practice

RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge

Managing information technology assimilation: A marketing perspective

Comparison Activities to Support Students' Self-Regulated Learning in Computing Education

A RESEARCH NETWORK RESEARCHING NETWORKS: CHALLENGES AND IMPLICATIONS

Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments

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