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Retailing in Great Britain

Journal of marketing, 1963-01, Vol.27 (1), p.29-35

1963

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An Attitudinal Framework for Advertising Strategy

Journal of marketing, 1972-04, Vol.36 (2), p.27-33

1972

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Media Models for the Industrial Goods Advertiser. A Do-It-Yourself Opportunity

Journal of marketing, 1970-04, Vol.34 (2), p.23-27

1970

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Correlates of Grocery Product Consumption Rates

Journal of marketing research, 1967-05, Vol.4 (2), p.184-190

1967

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Channels of Distribution for Consumer Goods in Egypt

Journal of marketing, 1961-10, Vol.25 (6), p.26-33

1961

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The JMR's Editorial Objectives

Journal of marketing research, 1976-02, Vol.13 (1), p.1-2

Boyd, Harper W

1976

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Marketing Research in the Emerging Economies

The International executive, 1965-03, Vol.7 (2), p.9-10

1965

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Interviewer Bias Once More Revisited

Journal of marketing research, 1970-05, Vol.7 (2), p.249-253

1970

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Definition and management of the product-market portfolio

Industrial marketing management, 1978-10, Vol.7 (5), p.337-346

1978

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Marketing in India

Journal of marketing, 1960-10, Vol.25 (2), p.11-17

1960

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Marketing to the British consumer

Business horizons, 1963, Vol.6 (1), p.77-86

1963

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Interviewers as a Source of Error in Surveys

Journal of marketing, 1955-04, Vol.19 (4), p.311-324

1955

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What Big Agency Men in Europe Think of Copy Testing Methods

Journal of marketing research, 1971-05, Vol.8 (2), p.219-223

1971

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Interviewer Bias Revisited

Journal of marketing research, 1965-02, Vol.2 (1), p.58-63

1965

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Industrial Self-Regulation and the Public Interest

Michigan law review, 1966-05, Vol.64 (7), p.1239-1254

1966

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What Kind of Corporate Objectives?

Journal of marketing, 1966-10, Vol.30 (4), p.53-58

1966

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An Attitudinal Framework for Advertising Strategy

Journal of marketing, 1972-04, Vol.36 (2), p.27

1972

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Marketing consumer goods in Australia

Business horizons, 1968-02, Vol.11 (1), p.49-58

1968

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Making Marketing Research More Effective by Using the Administrative Process

Journal of marketing research, 1965-02, Vol.2 (1), p.13-19

1965

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Cigarette smoking and the public interest Opportunity for business leadership

Business horizons, 1963, Vol.6 (3), p.37-44

1963

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The importance of private labels in food retailing

Business horizons, 1966-01, Vol.9 (2), p.81-90

1966

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The Marketing Structure of Venezuela

Journal of marketing, 1958-04, Vol.22 (4), p.391-397

1958

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Concentration in food retailing

Business horizons, 1967, Vol.10 (4), p.61-68

1967

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Egypt's need for marketing management

Business horizons, 1961, Vol.4 (2), p.77-84

1961

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On the Use of Marketing Research in the Emerging Economies

Journal of marketing research, 1964-11, Vol.1 (4), p.20-23

1964

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Retailing in Great Britain

An Attitudinal Framework for Advertising Strategy

Media Models for the Industrial Goods Advertiser. A Do-It-Yourself Opportunity

Correlates of Grocery Product Consumption Rates

Channels of Distribution for Consumer Goods in Egypt

The JMR's Editorial Objectives

Marketing Research in the Emerging Economies

Interviewer Bias Once More Revisited

Definition and management of the product-market portfolio

Marketing in India

Marketing to the British consumer

Interviewers as a Source of Error in Surveys

What Big Agency Men in Europe Think of Copy Testing Methods

Interviewer Bias Revisited

Industrial Self-Regulation and the Public Interest

What Kind of Corporate Objectives?

An Attitudinal Framework for Advertising Strategy

Marketing consumer goods in Australia

Making Marketing Research More Effective by Using the Administrative Process

Cigarette smoking and the public interest Opportunity for business leadership

The importance of private labels in food retailing

The Marketing Structure of Venezuela

Concentration in food retailing

Egypt's need for marketing management

On the Use of Marketing Research in the Emerging Economies

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