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Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles

Public relations review, 2009-09, Vol.35 (3), p.317-319

2009

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Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship

Employee relations, 2013-01, Vol.35 (6), p.613-629

2013

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Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction

Journal of nonprofit & public sector marketing, 2020-03, Vol.32 (2), p.147-165

2020

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From axial codes to Z‐scores: Charting the diversity and scope of 25years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing

International journal of nonprofit and voluntary sector marketing, 2023-11, Vol.28 (4)

2023

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Ethical Practice of Social Media in Public Relations

1, 2014

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Mediating the power of antecedents in public relationships: A pilot study

Public relations review, 2011-03, Vol.37 (1), p.44-49

Bortree, Denise Sevick

2011

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A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

The American behavioral scientist (Beverly Hills), 2016-11, Vol.60 (12), p.1492-1509

2016

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What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites

Journal of promotion management, 2017-09, Vol.23 (5), p.727-747

2017

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The impact of green initiatives on environmental legitimacy and admiration of the organization

Public relations review, 2009-06, Vol.35 (2), p.133-135

Bortree, Denise Sevick

2009

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Navigating anger in Happy Valley: Analyzing Penn State’s Facebook-based crisis responses to the Sandusky scandal

Public relations review, 2017-11, Vol.43 (4), p.671-679

2017

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Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis

Public relations review, 2012-09, Vol.38 (3), p.511-514

2012

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Exploring Adolescent-Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers

Journal of public relations research, 2010-01, Vol.22 (1), p.1-25

Bortree, Denise Sevick

2010

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From axial codes to Z ‐scores: Charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing

Journal of philanthropy and marketing, 2023-11, Vol.28 (4)

2023

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Advancing relationship management theory: Mapping the continuum of relationship types

Public relations review, 2012-03, Vol.38 (1), p.123-127

2012

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The State of CSR Communication Research: A Summary and Future Direction

Public relations journal (2007), 2014-09, Vol.8 (3)

Denise Sevick Bortree

2014

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Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

Public relations review, 2013-12, Vol.39 (5), p.491-496

2013

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A Tale of Two Sources in Native Advertising

The American behavioral scientist (Beverly Hills), 2016-11, Vol.60 (12), p.1492-1509

2016

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Key trends in environmental advertising across 30 years in National Geographic magazine

Public understanding of science (Bristol, England), 2013-05, Vol.22 (4), p.479-494

2013

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Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

Journal of public relations research, 2014-05, Vol.26 (3), p.215-234

2014

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"Can We Talk About the Direction of This Church?": The Impact of Responsiveness and Conflict on Millennials' Relationship With Religious Institutions

Journal of media and religion, 2012-10, Vol.11 (4), p.200-215

2012

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Buying Green or Being Green: Environmental Consciousness Frames in English Language Teen Girl Magazines

Journal of children and media, 2012-11, Vol.6 (4), p.520-540

2012

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Improving volunteer retention efforts in public library systems: how communication and inclusion impact female and male volunteers differently

International journal of nonprofit and voluntary sector marketing, 2012-05, Vol.17 (2), p.92-107

2012

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The Effectiveness of Stratified Constructed Week Sampling for Content Analysis of Electronic News Source Archives: AP Newswire, Business Wire, and PR Newswire

Journalism & mass communication quarterly, 2009-12, Vol.86 (4), p.862-883

2009

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Building a better workplace for teen volunteers through inclusive behaviors

Nonprofit management & leadership, 2010-04, Vol.20 (3), p.337-355

2010

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The Effectiveness of Stratified Constructed Week Sampling for Content Analysis of Electronic News Source Archives: AP Newswire, Business Wires, and PR Newswire

Journalism & mass communication quarterly, 2009-01, Vol.86 (4), p.862-883

2009

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Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles

Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship

Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction

From axial codes to Z‐scores: Charting the diversity and scope of 25years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing

Ethical Practice of Social Media in Public Relations

Mediating the power of antecedents in public relationships: A pilot study

A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites

The impact of green initiatives on environmental legitimacy and admiration of the organization

Navigating anger in Happy Valley: Analyzing Penn State’s Facebook-based crisis responses to the Sandusky scandal

Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis

Exploring Adolescent-Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers

From axial codes to Z ‐scores: Charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing

Advancing relationship management theory: Mapping the continuum of relationship types

The State of CSR Communication Research: A Summary and Future Direction

Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

A Tale of Two Sources in Native Advertising

Key trends in environmental advertising across 30 years in National Geographic magazine

Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

"Can We Talk About the Direction of This Church?": The Impact of Responsiveness and Conflict on Millennials' Relationship With Religious Institutions

Buying Green or Being Green: Environmental Consciousness Frames in English Language Teen Girl Magazines

Improving volunteer retention efforts in public library systems: how communication and inclusion impact female and male volunteers differently

The Effectiveness of Stratified Constructed Week Sampling for Content Analysis of Electronic News Source Archives: AP Newswire, Business Wire, and PR Newswire

Building a better workplace for teen volunteers through inclusive behaviors

The Effectiveness of Stratified Constructed Week Sampling for Content Analysis of Electronic News Source Archives: AP Newswire, Business Wires, and PR Newswire

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