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To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Social media + society, 2023-04, Vol.9 (2)

Borchers, Nils S.

2023

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Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Public relations review, 2021-09, Vol.47 (3), p.102041, Article 102041

2021

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Between Skepticism and Identification: A Systematic Mapping of Adolescents' Persuasion Knowledge of Influencer Marketing

Journal of current issues and research in advertising, 2022-07, Vol.43 (3), p.274-300

Borchers, Nils S.

2022

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Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

International journal of advertising, 2022-08, Vol.41 (6), p.974-996

2022

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Why do we trust in online reviews? Integrative literature review and future research directions

Cyberpsychology, 2023-01, Vol.17 (2)

Borchers, Nils S.

2023

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When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers

Javnost (Ljubljana, Slovenia), 2022-07, Vol.29 (3), p.301-317

2022

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Joseph Turow. The voice catchers: How marketers listen in to exploit your feelings, your privacy, and your wallet

Studies in communication sciences, 2022-06, Vol.22 (1), p.273-275

Borchers, Nils S.

2022

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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

International journal of strategic communication, 2019-08, Vol.13 (4), p.261-277

2019

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Studying digital disconnection: A mapping review of empirical contributions to disconnection studies

First Monday, 2024-01

2024

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Social Media Influencers in Strategic Communication

International journal of strategic communication, 2019-08, Vol.13 (4), p.255-260

Borchers, Nils S.

2019

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Social Media Influencers in Strategic Communication

Borchers, Nils S.

1, 2022

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“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics

Public relations review, 2022-12, Vol.48 (5), p.102235, Article 102235

2022

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"Do You Really Think Russia Should Pay Up for That?": How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations

Javnost (Ljubljana, Slovenia), 2011, Vol.18 (4), p.89-106

Borchers, Nils S.

2011

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Revisiting Audio Observations to Collect Qualitative Data During the COVID-19 Pandemic

The American behavioral scientist (Beverly Hills), 2023-11

2023

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Schlüsselwerke der Werbeforschung

1st Aufl 2022nd edition, 2022

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Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?

2021

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Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection

Communications, 2020-09, Vol.45 (3), p.325-349

2020

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Werbung (Teil 21)

Communicatio socialis, 2020, Vol.53 (3), p.358-363

Borchers, Nils S.

2020

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“I had to watch the commercial. That was annoying!” Audio-observing active parental mediation of advertising

The communication review (Yverdon, Switzerland), 2024-07, p.1-34

2024

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Influencer-Kommunikation benötigt ethische Regeln. Ein Ethikkodex für die Branche

Communicatio socialis, 2021, Vol.54 (4), p.537-547

2021

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Transformation der Medien – Medien der Transformation: Verhandlungen des Netzwerks Kritische Kommunikationswissenschaft

1. Aufl., 2021

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Werbekommunikation: Entwurf Einer Kommunikationswissenschaftlichen Theorie der Werbung

Borchers, Nils S

2014., 2014

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Editorial: Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?

MedienPädagogik, 2021-07, Vol.43, p.i-vi

2021

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Crossing the Borders: A Theory of Hybrid Advertising Formats

Explorations in Critical Studies of Advertising, 2017, p.205-217

2017

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Introduction – The Authentic Friend: How Strategic Communication Discovered Social Media Influencers

Social Media Influencers in Strategic Communication, 2022, Vol.1, p.1-6

Borchers, Nils S.

1, 2022

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To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Between Skepticism and Identification: A Systematic Mapping of Adolescents' Persuasion Knowledge of Influencer Marketing

Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

Why do we trust in online reviews? Integrative literature review and future research directions

When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers

Joseph Turow. The voice catchers: How marketers listen in to exploit your feelings, your privacy, and your wallet

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Studying digital disconnection: A mapping review of empirical contributions to disconnection studies

Social Media Influencers in Strategic Communication

Social Media Influencers in Strategic Communication

“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics

"Do You Really Think Russia Should Pay Up for That?": How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations

Revisiting Audio Observations to Collect Qualitative Data During the COVID-19 Pandemic

Schlüsselwerke der Werbeforschung

Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?

Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection

Werbung (Teil 21)

“I had to watch the commercial. That was annoying!” Audio-observing active parental mediation of advertising

Influencer-Kommunikation benötigt ethische Regeln. Ein Ethikkodex für die Branche

Transformation der Medien – Medien der Transformation: Verhandlungen des Netzwerks Kritische Kommunikationswissenschaft

Werbekommunikation: Entwurf Einer Kommunikationswissenschaftlichen Theorie der Werbung

Editorial: Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?

Crossing the Borders: A Theory of Hybrid Advertising Formats

Introduction – The Authentic Friend: How Strategic Communication Discovered Social Media Influencers

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