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Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving

PloS one, 2020-05, Vol.15 (5), p.e0233036-e0233036

2020

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Cognitive neuroscience tools in economic experiments investigating the decision making process

Folia oeconomica stetinensia, 2017-01, Vol.17 (1), p.159-169

Borawska, Anna

2017

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Editorial Note: Decision Making in Resource Management: Exploring Problems, Methods, and Tools

Resources (Basel), 2023-09, Vol.12 (9), p.105

2023

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DETERMINING THE DEGREE OF PLAYER ENGAGEMENT IN A COMPUTER GAME WITH ELEMENTS OF A SOCIAL CAMPAIGN USING COGNITIVE NEUROSCIENCE TECHNIQUES

Applied Computer Science (Lublin), 2022-12, Vol.18 (4), p.28-52

2022

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High efficacy of intensive immunochemotherapy for primary mediastinal B-cell lymphoma with prolonged follow up

Scientific reports, 2022-06, Vol.12 (1), p.10551-10551, Article 10551

2022

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Mining Neuroscience Data for Social Campaign Evaluation

Procedia computer science, 2018, Vol.126, p.1758-1770

Borawska, Anna

2018

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The use of a computer game in a social campaign to improve road safety

Procedia computer science, 2021, Vol.192, p.3777-3786

2021

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Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior

European research studies, 2020-11, Vol.XXIII (Issue 4), p.1197-1212

2020

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Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych

Ekonomia XXI wieku, 2021 (24), p.128-140

2021

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Experimental studies of advertising message effectiveness in virtual reality

Human technology, 2023-12, Vol.19 (3), p.352-369

2023

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VR educational game in public awareness campaign preventing the spread of COVID-19 – a pilot study

Procedia computer science, 2023, Vol.225, p.2057-2066

2023

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Social Campaigns for Protecting Natural Resources: The Case of Poland

European research studies, 2022-01, Vol.25 (1), p.43

2022

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Social Campaigns for Protecting Natural Resources: The Case of Poland

European research studies, 2022-01, Vol.XXV (Issue 1), p.43-63

2022

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The use of neurophysiological measures in studying social advertising effectiveness

Procedia computer science, 2020, Vol.176, p.2487-2496

2020

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Best practices of neurophysiological data collection for media message evaluation in social campaigns

Procedia computer science, 2021, Vol.192, p.4017-4026

2021

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Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter’s Value Determination

Procedia computer science, 2021, Vol.192, p.2460-2470

2021

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ECONOMIC EXPERIMENTS IN VIRTUAL WORLD

Transformations in Business & Economics, 2015-01, Vol.14 (3C), p.495-495

2015

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The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages

European research studies, 2021-06, Vol.XXIV (Issue 2B), p.515-537

2021

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The Effectiveness of Computer Games in Social Campaigns: A Case Study

European research studies, 2020-06, Vol.XXIII (Issue 3), p.598-612

2020

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Safety and Early Efficacy of Obinutuzumab in Combination with Chemotherapy in Treatment Naive Patients with Follicular Lymphoma - Report of Polish Lymphoma Research Group (PLRG)

Blood, 2021-11, Vol.138 (Supplement 1), p.4525-4525

2021

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The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Procedia computer science, 2018, Vol.126, p.1616-1626

2018

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First‐line R‐CVP versus R‐CHOP induction immunochemotherapy for indolent lymphoma with rituximab maintenance. A multicentre, phase III randomized study by the Polish Lymphoma Research Group PLRG4

British journal of haematology, 2020-03, Vol.188 (6), p.898-906

2020

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On the effectiveness of using virtual reality games in social marketing

Procedia computer science, 2020, Vol.176, p.3047-3056

2020

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Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving

Cognitive neuroscience tools in economic experiments investigating the decision making process

Editorial Note: Decision Making in Resource Management: Exploring Problems, Methods, and Tools

DETERMINING THE DEGREE OF PLAYER ENGAGEMENT IN A COMPUTER GAME WITH ELEMENTS OF A SOCIAL CAMPAIGN USING COGNITIVE NEUROSCIENCE TECHNIQUES

High efficacy of intensive immunochemotherapy for primary mediastinal B-cell lymphoma with prolonged follow up

Mining Neuroscience Data for Social Campaign Evaluation

The use of a computer game in a social campaign to improve road safety

Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior

Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych

Experimental studies of advertising message effectiveness in virtual reality

VR educational game in public awareness campaign preventing the spread of COVID-19 – a pilot study

Social Campaigns for Protecting Natural Resources: The Case of Poland

Social Campaigns for Protecting Natural Resources: The Case of Poland

The use of neurophysiological measures in studying social advertising effectiveness

Best practices of neurophysiological data collection for media message evaluation in social campaigns

Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter’s Value Determination

ECONOMIC EXPERIMENTS IN VIRTUAL WORLD

The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages

Safety and efficacy of induction immunochemotherapy with rituximab, methotrexate, ifosfamide, and vincristine (R‐MIV) in patients with primary CNS lymphoma including recent COVID‐19 pandemic experience

The Effectiveness of Computer Games in Social Campaigns: A Case Study

Safety and Early Efficacy of Obinutuzumab in Combination with Chemotherapy in Treatment Naive Patients with Follicular Lymphoma - Report of Polish Lymphoma Research Group (PLRG)

The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

First‐line R‐CVP versus R‐CHOP induction immunochemotherapy for indolent lymphoma with rituximab maintenance. A multicentre, phase III randomized study by the Polish Lymphoma Research Group PLRG4

On the effectiveness of using virtual reality games in social marketing

Ofatumumab with iphosphamide, etoposide and cytarabine for patients with transplantation‐ineligible relapsed and refractory diffuse large B‐cell lymphoma

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