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Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?

The journal of psychology, 1992-07, Vol.126 (4), p.343-356

1992

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The Fishbein Extended Model and Consumer Behavior

The Journal of consumer research, 1975-09, Vol.2 (2), p.118-136

1975

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Do consumers have brand attitudes?

Journal of economic psychology, 1982-01, Vol.2 (1), p.57-75

1982

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Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Journal of marketing research, 1974-11, Vol.11 (4), p.379-389

Bonfield, E. H.

1974

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Schools of Accountancy: Attitudes and Attitude Structure

The Accounting review, 1978-07, Vol.53 (3), p.752-765

1978

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Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Journal of marketing research, 1974-11, Vol.11 (4), p.379

Bonfield, E. H.

1974

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Experimental evidence on the relationship between class meeting time compression and accounting student performance, evaluations and drop-out experience

Journal of accounting education, 1986-10, Vol.4 (2), p.51-62

1986

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Additional experimental evidence on the relationship between class meeting time compression and accounting student performance and evaluations

Journal of accounting education, 1987-10, Vol.5 (2), p.339-348

1987

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The Need for Theoretical Relevance: A Comment on Woodside/Glenesk

Journal of advertising, 1985-03, Vol.14 (1), p.54-56

1985

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Involvement, Attitude, and Behavior: On The Nature Of The Relationships

Advances in consumer research, 1983-01, Vol.10, p.425

Bonfield, E H

1983

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Fishbein's Intentions Model: A Test of External and Pragmatic Validity

Journal of marketing, 1980-04, Vol.44 (2), p.82-95

1980

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Understanding Consumer Panic: A Sociological Perspective

Advances in consumer research, 1989-01, Vol.16, p.567

1989

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A method for selecting high payoff marketing strategies for attracting noncustomer product purchasers

Journal of the Academy of Marketing Science, 1977-12, Vol.5 (1-2), p.85-93

1977

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A Model of Consumer Decision Making Under Severe Time Constraints: First Empirical Test

Proceedings of the 1993 World Marketing Congress, p.428-436

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Dimensions of Purchasing's Role In Industry

Journal of Purchasing and Materials Management, 1977-07, Vol.13 (2), p.10-17

1977

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The Control Process in Marketing Channels: An Exploratory Investigation

Journal of retailing, 1978-04, Vol.54 (1), p.13

1978

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Subjective Deception and Cue Effects in Food Advertisements

Journal of advertising, 1975-12, Vol.4 (4), p.21-48

1975

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"The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model"

Advances in consumer research, 1986-01, Vol.13, p.562

1986

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Attitude, Social Influence, Personal Norm, and Intention Interactions as Predictors of Brand Purchase Behavior

Journal of marketing research, 1974-11, Vol.11 (4), p.379

Bonfield, E H

1974

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Different Influences on Consumer Decision Making

Advances in consumer research, 1981-01, Vol.8, p.748

Bonfield, E H

1981

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"A Comment on the State of Attitude Measurement in Consumer Research: A Polemic"

Advances in consumer research, 1979-01, Vol.6, p.238

Bonfield, E H

1979

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"Perception of Marital Roles in Decision Processes: Replication and Extension"

Advances in consumer research, 1978-01, Vol.5, p.300

Bonfield, E H

1978

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Fishbein's Intentions Model: A Test of External and Pragmatic Validity

Journal of marketing, 1980, Vol.44 (2), p.82

1980

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The Need for Theoretical Relevance: A Comment on Woodside/Glenesk/Reply

Journal of advertising, 1985-01, Vol.14 (1), p.54

1985

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Exploring the Nomological Validity of Life Style Types

Advances in consumer research, 1980-01, Vol.7, p.466

1980

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Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?

The Fishbein Extended Model and Consumer Behavior

Do consumers have brand attitudes?

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Schools of Accountancy: Attitudes and Attitude Structure

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Experimental evidence on the relationship between class meeting time compression and accounting student performance, evaluations and drop-out experience

Additional experimental evidence on the relationship between class meeting time compression and accounting student performance and evaluations

The Need for Theoretical Relevance: A Comment on Woodside/Glenesk

Involvement, Attitude, and Behavior: On The Nature Of The Relationships

Fishbein's Intentions Model: A Test of External and Pragmatic Validity

Understanding Consumer Panic: A Sociological Perspective

A method for selecting high payoff marketing strategies for attracting noncustomer product purchasers

A Model of Consumer Decision Making Under Severe Time Constraints: First Empirical Test

Dimensions of Purchasing's Role In Industry

The Control Process in Marketing Channels: An Exploratory Investigation

Subjective Deception and Cue Effects in Food Advertisements

"The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model"

Attitude, Social Influence, Personal Norm, and Intention Interactions as Predictors of Brand Purchase Behavior

Different Influences on Consumer Decision Making

"A Comment on the State of Attitude Measurement in Consumer Research: A Polemic"

"Perception of Marital Roles in Decision Processes: Replication and Extension"

Fishbein's Intentions Model: A Test of External and Pragmatic Validity

The Need for Theoretical Relevance: A Comment on Woodside/Glenesk/Reply

Exploring the Nomological Validity of Life Style Types

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