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Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy

The Journal of business & industrial marketing, 2022-12, Vol.37 (13), p.1-18

2022

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Social media as a resource in SMEs’ sales process

The Journal of business & industrial marketing, 2017-01, Vol.32 (5), p.693-709

2017

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Toward a multilevel perspective on digital servitization

International journal of operations & production management, 2021-08, Vol.41 (5), p.668-693

2021

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Handling resource deficiencies through resource interaction in business networks

Industrial marketing management, 2023-02, Vol.109, p.154-163

2023

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Ai posti di comando. Individui, organizzazioni e reti nel capitalismo finanziario italiano, edited by Joselle Dagnes

Cambio (Firenze), 2019-11, Vol.9 (17)

Roberta Bocconcelli

2019

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A business network perspective on unconventional entrepreneurship: A case from the cultural sector

Journal of business research, 2018-11, Vol.92, p.455-464

2018

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SMEs and Marketing: A Systematic Literature Review

International journal of management reviews : IJMR, 2018-04, Vol.20 (2), p.227-254

2018

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Interacting with large customers: Resource development in small b2b suppliers

Industrial marketing management, 2018-04, Vol.70, p.101-112

2018

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Passion-driven entrepreneurship in small and medium-sized towns: empirical evidence from Italy

The Journal of business & industrial marketing, 2021-12, Vol.36 (13), p.210-219

2021

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Resource interaction and resource integration: Similarities, differences, reflections

Industrial marketing management, 2020-11, Vol.91, p.385-396

2020

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Interorganizational R&D projects in clustering contexts: A resource interaction perspective

Journal of business research, 2022-09, Vol.148, p.343-355

2022

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From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm

The Journal of business & industrial marketing, 2023-04, Vol.38 (6), p.1390-1406

2023

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Serial crowdfunding in start-up development: a business network view

The Journal of business & industrial marketing, 2021-12, Vol.36 (13), p.250-262

2021

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The dissemination mechanisms of Industry 4.0 knowledge in traditional industrial districts:evidence from Italy

Competitiveness review, 2021-01, Vol.31 (1), p.27-53

2021

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From After-Sales to Advanced Services: A Network Analysis on the Impacts of Digital Servitization Evolution

Sustainability, 2022-07, Vol.14 (14), p.8308

2022

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Commentary on “Governance and resource interaction in networks: Venture capital's role in a biotech start-up”

Journal of business research, 2012-02, Vol.65 (2), p.245-246

Bocconcelli, Roberta

2012

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Market-as-a-network: where business marketing makes the difference

Italian Journal of Marketing, 2024-05, Vol.2024 (2), p.143-148

2024

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Aligning Marketing and Purchasing for new value creation

Industrial marketing management, 2016-01, Vol.52, p.60-73

2016

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Resource interaction: Key concepts, relations and representations

Industrial marketing management, 2022-08, Vol.105, p.48-59

2022

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Reconfiguring supplier relationships between local and global: History matters

Industrial marketing management, 2009-08, Vol.38 (6), p.671-678

2009

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The role of European R&D projects for SMEs’ resource development: an IMP perspective

IMP journal, 2018-01, Vol.12 (2), p.346-367

2018

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Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry

Industrial marketing management, 2011-08, Vol.40 (6), p.1012-1023

2011

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A service incubator business model: external networking orientation

IMP journal, 2015-01, Vol.9 (3), p.267-285

2015

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From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank

IMP journal, 2015-01, Vol.9 (3), p.250-266

2015

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"Made in Italy": The Italian Contribution to the Development of Business Marketing Discipline and Practices

Journal of business-to-business marketing, 2015-07, Vol.22 (3), p.161-196

2015

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Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy

Social media as a resource in SMEs’ sales process

Toward a multilevel perspective on digital servitization

Handling resource deficiencies through resource interaction in business networks

Ai posti di comando. Individui, organizzazioni e reti nel capitalismo finanziario italiano, edited by Joselle Dagnes

A business network perspective on unconventional entrepreneurship: A case from the cultural sector

SMEs and Marketing: A Systematic Literature Review

Interacting with large customers: Resource development in small b2b suppliers

Passion-driven entrepreneurship in small and medium-sized towns: empirical evidence from Italy

Resource interaction and resource integration: Similarities, differences, reflections

Interorganizational R&D projects in clustering contexts: A resource interaction perspective

From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm

Serial crowdfunding in start-up development: a business network view

The dissemination mechanisms of Industry 4.0 knowledge in traditional industrial districts:evidence from Italy

From After-Sales to Advanced Services: A Network Analysis on the Impacts of Digital Servitization Evolution

Commentary on “Governance and resource interaction in networks: Venture capital's role in a biotech start-up”

Market-as-a-network: where business marketing makes the difference

Aligning Marketing and Purchasing for new value creation

Resource interaction: Key concepts, relations and representations

Reconfiguring supplier relationships between local and global: History matters

The role of European R&D projects for SMEs’ resource development: an IMP perspective

Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry

A service incubator business model: external networking orientation

From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank

"Made in Italy": The Italian Contribution to the Development of Business Marketing Discipline and Practices

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