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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Business horizons, 2012-05, Vol.55 (3), p.261-271

2012

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Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World

Journal of macromarketing, 2018-06, Vol.38 (2), p.218-227

2018

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Luxury wine brand visibility in social media: an exploratory study

International journal of wine business research, 2011-03, Vol.23 (1), p.21-35

2011

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Understanding Consumer Conversations Around Ads in a Web 2.0 World

Journal of advertising, 2011-04, Vol.40 (1), p.87-102

2011

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Types of mindfulness in an age of digital distraction

Business horizons, 2019-03, Vol.62 (2), p.131-137

2019

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The effect of mindfulness on service encounter quality

The Journal of services marketing, 2021-07, Vol.35 (4), p.453-472

2021

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When customers get clever: Managerial approaches to dealing with creative consumers

Business horizons, 2007, Vol.50 (1), p.39-47

2007

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Service quality and satisfaction - the moderating role of value

European journal of marketing, 2000-12, Vol.34 (11/12), p.1338-1353

2000

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Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships

Business horizons, 2015-11, Vol.58 (6), p.591-598

2015

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“Yes, and. . .”: What improv theater can teach service firms

Business horizons, 2015-07, Vol.58 (4), p.357-362

2015

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Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

California management review, 2009-11, Vol.52 (1), p.45-66

2009

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Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

Business horizons, 2015-03, Vol.58 (2), p.209-215

2015

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When outsourcing fragments: customer creativity and technological transmutations

Production planning & control, 2013-04, Vol.24 (4-5), p.284-293

2013

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Luxury wine brands as gifts: ontological and aesthetic perspectives

International journal of wine business research, 2011-08, Vol.23 (3), p.258-270

2011

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The Internet and the birth of real consumer power

Business horizons, 2002, Vol.45 (4), p.7-14

2002

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Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms

Journal of management studies, 2008-12, Vol.45 (8), p.1329-1353

2008

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Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction

Journal of public policy & marketing, 2019-10, Vol.38 (4), p.451-468

2019

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Brands and burlesque: toward a theory of spoof advertising

AMS review, 2012-12, Vol.2 (2-4), p.88-98

2012

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When memes program the genes: What managers need to know about the emerging genetic revolution

Business horizons, 2023-07, Vol.66 (4), p.423-431

2023

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Ad Lib: When Customers Create the Ad

California management review, 2008-07, Vol.50 (4), p.6-30

2008

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CGIP: Managing Consumer-Generated Intellectual Property

California management review, 2015-08, Vol.57 (4), p.43-62

2015

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Market orientation and business performance: some European evidence

International marketing review, 1996-02, Vol.13 (1), p.5-18

1996

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Agile authorship: Evolving models of innovation for information-intensive offerings

Journal of business research, 2020-03, Vol.110, p.577-583

2020

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The virtuous brand: The perils and promises of brand virtue signaling

Business horizons, 2023-01, Vol.66 (1), p.27-36

2023

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Making a face: Graphical illustrations of managerial stances toward customer creativity

Australasian marketing journal, 2012-02, Vol.20 (1), p.9-15

2012

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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World

Luxury wine brand visibility in social media: an exploratory study

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Types of mindfulness in an age of digital distraction

The effect of mindfulness on service encounter quality

When customers get clever: Managerial approaches to dealing with creative consumers

Service quality and satisfaction - the moderating role of value

Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships

“Yes, and. . .”: What improv theater can teach service firms

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

When outsourcing fragments: customer creativity and technological transmutations

Luxury wine brands as gifts: ontological and aesthetic perspectives

The Internet and the birth of real consumer power

Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms

Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction

Brands and burlesque: toward a theory of spoof advertising

When memes program the genes: What managers need to know about the emerging genetic revolution

Ad Lib: When Customers Create the Ad

CGIP: Managing Consumer-Generated Intellectual Property

Market orientation and business performance: some European evidence

Agile authorship: Evolving models of innovation for information-intensive offerings

The virtuous brand: The perils and promises of brand virtue signaling

Making a face: Graphical illustrations of managerial stances toward customer creativity

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