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Behaviorally targeted location-based mobile marketing

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702

2021

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Mobile Technology and Advertising: Moving the Research Agenda Forward

Journal of advertising, 2022-08, Vol.51 (4), p.407-410

2022

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Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Journal of interactive marketing, 2016-02, Vol.33 (1), p.27-42

2016

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"Don't Worry, We Are Here for You": Brands as External Source of Control during the Covid-19 Pandemic

Journal of advertising, 2021-07, Vol.50 (3), p.262-270

2021

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I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Journal of interactive marketing, 2022-02, Vol.57 (1), p.159-175

2022

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Self-persuasion as marketing technique: the role of consumers’ involvement

European journal of marketing, 2017-05, Vol.51 (5/6), p.1075-1090

2017

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'We' are more likely to endorse than 'I': the effects of self-construal and brand symbolism on consumers' online brand endorsements

International journal of advertising, 2017-01, Vol.36 (1), p.107-120

2017

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Warning: You are being primed! The effect of a warning on the impact of subliminal ads

Journal of experimental social psychology, 2013-11, Vol.49 (6), p.1124-1129

2013

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Machine learning in marketing: Recent progress and future research directions

Journal of business research, 2024-01, Vol.170, p.114254, Article 114254

2024

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Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

International journal of research in marketing, 2019-09, Vol.36 (3), p.492-508

2019

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Machine learning in marketing: Recent progress and future research directions

Journal of business research, 2024-01, Vol.170 (170), Article 114254

2024

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Too good to be true: the role of online reviews' features in probability to buy

International journal of advertising, 2017-01, Vol.36 (1), p.142-163

2017

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“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Journal of business research, 2018-10, Vol.91, p.277-285

2018

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How advertising in offline media drives reach of and engagement with brands on Facebook

International journal of advertising, 2018-09, Vol.37 (5), p.785-805

2018

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Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

International journal of advertising, 2017-01, Vol.36 (2), p.356-367

2017

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The Effect of Online Customer Reviews’ Characteristics on Sales

Advances in Advertising Research (Vol. VII), 2017, p.87-100

2017

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Consumers' Endorsements For Companies and Causes: the Role of Symbolism and Visibility

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements

Advances in Advertising Research (Vol. VI), 2016, p.1-10

2016

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Behaviorally targeted location-based mobile marketing

Mobile Technology and Advertising: Moving the Research Agenda Forward

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

"Don't Worry, We Are Here for You": Brands as External Source of Control during the Covid-19 Pandemic

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Self-persuasion as marketing technique: the role of consumers’ involvement

'We' are more likely to endorse than 'I': the effects of self-construal and brand symbolism on consumers' online brand endorsements

Warning: You are being primed! The effect of a warning on the impact of subliminal ads

Machine learning in marketing: Recent progress and future research directions

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

Machine learning in marketing: Recent progress and future research directions

Too good to be true: the role of online reviews' features in probability to buy

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

How advertising in offline media drives reach of and engagement with brands on Facebook

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

The Effect of Online Customer Reviews’ Characteristics on Sales

Consumers' Endorsements For Companies and Causes: the Role of Symbolism and Visibility

Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements

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