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The Effects of Free Sample Promotions on Incremental Brand Sales

Marketing science (Providence, R.I.), 2004-07, Vol.23 (3), p.345-363

2004

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Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Marketing science (Providence, R.I.), 1990-07, Vol.9 (3), p.263-278

Bawa, Kapil

1990

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Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

Journal of retailing, 2005-01, Vol.81 (3), p.205-214

2005

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A Model of Household Grocery Shopping Behavior

Marketing letters, 1999-05, Vol.10 (2), p.149-160

1999

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Influences on consumer response to direct mail coupons: An integrative review

Psychology & marketing, 1996-03, Vol.13 (2), p.129-156

Bawa, Kapil

1996

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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Journal of marketing research, 1997-11, Vol.34 (4), p.517

1997

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Influences on Consumer Response to Direct Mail Coupons: An Integrative Review: ABSTRACT

Psychology & marketing, 1996-03, Vol.13 (2), p.129

Bawa, Kapil

1996

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The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Journal of marketing, 1987-10, Vol.51 (4), p.99-110

1987

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Examining the dimensionality of coupon proneness: a random coefficients approach

Journal of retailing and consumer services, 2003, Vol.10 (1), p.27-33

2003

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The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Journal of marketing, 1987-10, Vol.51 (4), p.99

1987

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The Effects of a Direct Mail Coupon on Brand Choice Behavior

Journal of marketing research, 1987-11, Vol.24 (4), p.370

1987

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Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Journal of marketing, 1989-07, Vol.53 (3), p.66

1989

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Coupon attrackiveness and coupon proneness: A framework for modeling coupon redemption

Journal of marketing research, 1997-11, Vol.34 (4), p.517

1997

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The Covariates of Regularity in Purchase Timing

Marketing letters, 1991-04, Vol.2 (2), p.147-157

1991

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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Journal of marketing research, 1997-11, Vol.34 (4), p.517-525

1997

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Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of retailing, 1989-12, Vol.65 (4), p.471

1989

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A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables

Marketing letters, 1995-07, Vol.6 (3), p.199-210

1995

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Consumer Response To Retailers' Marketing Environments: An

Journal of retailing, 1989-12, Vol.65 (4), p.471

1989

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MODELING INERTIA AND VARIETY-SEEKING TENDENCIES IN BRAND CHOICE BEHAVIOR (ADVERTISING, BRAND SWITCHING)

BAWA, KAPIL

1984

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Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Journal of marketing, 1989-07, Vol.53 (3), p.66-78

1989

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The Effects of a Direct Mail Coupon on Brand Choice Behavior

Journal of marketing research, 1987-11, Vol.24 (4), p.370-376

1987

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"An Examination of Consistency in Coupon Usage by Households Across Product Classes"

Advances in consumer research, 1986-01, Vol.13, p.277

1986

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Green Human Resource Management: Proposed Conceptual Model Through Systematic Literature Review

ECS transactions, 2022-04, Vol.107 (1), p.3429-3448

2022

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An Unusual Case of Scrotal Aggressive Angiomyxoma (AAM) Masquerading as Non-Reducible Inguinal Hernia – A Rare Case Report and Literature Review

Scholars Journal of Medical Case Reports, 2024-01, Vol.12 (1), p.18-22

2024

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Synthesis and Characterization of Acid-Responsive Luminescent Fe(II) Metallopolymers of Rigid and Flexible Backbone N‑Donor Multidentate Conjugated Ligands

Inorganic chemistry, 2020-02, Vol.59 (3), p.1746-1757

2020

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The Effects of Free Sample Promotions on Incremental Brand Sales

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

A Model of Household Grocery Shopping Behavior

Influences on consumer response to direct mail coupons: An integrative review

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Influences on Consumer Response to Direct Mail Coupons: An Integrative Review: ABSTRACT

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Examining the dimensionality of coupon proneness: a random coefficients approach

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Coupon attrackiveness and coupon proneness: A framework for modeling coupon redemption

The Covariates of Regularity in Purchase Timing

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables

Consumer Response To Retailers' Marketing Environments: An

MODELING INERTIA AND VARIETY-SEEKING TENDENCIES IN BRAND CHOICE BEHAVIOR (ADVERTISING, BRAND SWITCHING)

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

The Effects of a Direct Mail Coupon on Brand Choice Behavior

"An Examination of Consistency in Coupon Usage by Households Across Product Classes"

Green Human Resource Management: Proposed Conceptual Model Through Systematic Literature Review

An Unusual Case of Scrotal Aggressive Angiomyxoma (AAM) Masquerading as Non-Reducible Inguinal Hernia – A Rare Case Report and Literature Review

Synthesis and Characterization of Acid-Responsive Luminescent Fe(II) Metallopolymers of Rigid and Flexible Backbone N‑Donor Multidentate Conjugated Ligands

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