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Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

Annals of operations research, 2020-08, Vol.291 (1-2), p.463-474

2020

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Examining end users’ ability to select business services: A conceptual framework and an empirical study

Information & management, 2020-09, Vol.57 (6), p.103241, Article 103241

2020

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Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Services marketing quarterly, 2014-10, Vol.35 (4), p.321-336

2014

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Indirect Network Externality Effects on Product Attributes

Marketing science (Providence, R.I.), 2003-05, Vol.22 (2), p.209-221

2003

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Hyping diffusion: all adopters are not equal

Innovative marketing, 2012, Vol.8 (3)

2012

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Impact of Customer Knowledge Heterogeneity on Bundling Strategy

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.792-801

2009

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Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

Journal of retailing, 1994, Vol.70 (4), p.367-381

1994

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Research Note--Impact of Customer Knowledge Heterogeneity on Bundling Strategy

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.792-801

2009

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Retail Competition on Salop Circle under Linear Demand: Implications for Distribution Strategy

SSRN Electronic Journal

Basu, Amiya

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New Venture Financing and Venture Capital `Funding Hole

SSRN Electronic Journal

Basu, Amiya

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Pricing of experience products under consumer heterogeneity

International journal of hospitality management, 2013-06, Vol.33, p.6-18

2013

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Hyping diffusion: all adopters are not equal

Innovative marketing, 2012-11, Vol.8 (3)

2012

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Do warranties influence perceptions of service quality?: A study of the automobile repair and service industry

Journal of retailing and consumer services, 1998, Vol.5 (2), p.87-91

1998

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Distribution Intensity, Retailer Competition and Channel Coordination: A Salop Circle Approach

SSRN Electronic Journal, 2023

2023

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Modeling the Response Pattern to Direct Marketing Campaigns

Journal of marketing research, 1995-05, Vol.32 (2), p.204-212

1995

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On the relative performance of linear versus nonlinear compensation plans

International journal of research in marketing, 1990-12, Vol.7 (2), p.171-178

1990

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Components of optimal price under logit demand

European journal of operational research, 2007-11, Vol.182 (3), p.1084-1106

2007

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The Metric Quality of Ordered Categorical Data

Marketing science (Providence, R.I.), 1989-07, Vol.8 (3), p.205-230

1989

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Use of artificial damping for accurate evaluation of response under periodic wave loading

Applied ocean research, 1996-08, Vol.18 (4), p.201-213

Basu, Amiya Kumar

1996

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Discussion of “ Steady‐State and Transient Responses of Linear Structures ” by Anestis S. Veletsos and Ashok Kumar (October, 1983)

Journal of engineering mechanics, 1985-04, Vol.111 (4), p.585-587

Basu, Amiya K.

1985

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ADSPLIT: A Multi-Brand Advertising Budget Allocation Model

Journal of advertising, 1988-06, Vol.17 (2), p.44-51

1988

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The Pricing of Delivery Services

Journal of regional science, 2004-11, Vol.44 (4), p.743-772

2004

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Seismic Design Charts for Coupled Shear Walls

Journal of structural engineering (New York, N.Y.), 1983-02, Vol.109 (2), p.335-352

Basu, Amiya K.

1983

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Salesforce Compensation Plans: An Agency Theoretic Perspective

Marketing science (Providence, R.I.), 1985-10, Vol.4 (4), p.267-291

1985

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Closure to “ Charts for Seismic Design of Frame‐Wall Systems ” by Amiya K. Basu, Ashok K. Nagpal, and Surinder Kaul (January, 1984)

Journal of structural engineering (New York, N.Y.), 1985-01, Vol.111 (1), p.231-233

1985

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Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

Examining end users’ ability to select business services: A conceptual framework and an empirical study

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Indirect Network Externality Effects on Product Attributes

Hyping diffusion: all adopters are not equal

Impact of Customer Knowledge Heterogeneity on Bundling Strategy

Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

Research Note--Impact of Customer Knowledge Heterogeneity on Bundling Strategy

Retail Competition on Salop Circle under Linear Demand: Implications for Distribution Strategy

New Venture Financing and Venture Capital `Funding Hole

Pricing of experience products under consumer heterogeneity

Hyping diffusion: all adopters are not equal

Do warranties influence perceptions of service quality?: A study of the automobile repair and service industry

Distribution Intensity, Retailer Competition and Channel Coordination: A Salop Circle Approach

Modeling the Response Pattern to Direct Marketing Campaigns

On the relative performance of linear versus nonlinear compensation plans

Components of optimal price under logit demand

The Metric Quality of Ordered Categorical Data

Use of artificial damping for accurate evaluation of response under periodic wave loading

Discussion of “ Steady‐State and Transient Responses of Linear Structures ” by Anestis S. Veletsos and Ashok Kumar (October, 1983)

ADSPLIT: A Multi-Brand Advertising Budget Allocation Model

The Pricing of Delivery Services

Seismic Design Charts for Coupled Shear Walls

Salesforce Compensation Plans: An Agency Theoretic Perspective

Closure to “ Charts for Seismic Design of Frame‐Wall Systems ” by Amiya K. Basu, Ashok K. Nagpal, and Surinder Kaul (January, 1984)

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